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Wooing the luxury consumer
Newsletters
Wooing the luxury consumer
By Diane BradyDecember 16, 2024
Jaguar's new brand campaign aesthetic
Retail
Jaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By Laurie Kellman and The Associated PressNovember 25, 2024
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
Retail
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
By Meg Kinnard and The Associated PressNovember 21, 2024
Jaguar's new brand campaign aesthetic
Companies
Jaguar’s rebrand backfired and is being widely mocked—with even Elon Musk piling on
By Christiaan HetznerNovember 20, 2024
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
Success
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
By Jason MaNovember 17, 2024
Tupperware’s sale to lenders approved by bankruptcy judge, keeping the iconic food containers on shelves
Finance
Tupperware’s sale to lenders approved by bankruptcy judge, keeping the iconic food containers on shelves
By Wyatte Grantham-Philips and The Associated PressOctober 30, 2024
The exterior of a Louis Vuitton boutique, with the logo and a flag clearly visible.
Retail
LVMH sales drop as China demand for costly handbags falls
By Angelina Rascouet and BloombergOctober 15, 2024
The 100k+ club: High-earning women thank the sports of their childhoods
MPW
The 100k+ club: High-earning women thank the sports of their childhoods
By Amanda GerutOctober 14, 2024
Frank B. Rhodes Jr.
Commentary
Chrysler and Dodge face mortal peril under Stellantis. It’s time for a change
By Frank B. Rhodes Jr.October 7, 2024
Kris Licht, CEO of Reckitt.
Leadership
The CEO of consumer giant Reckitt is on a mission to slim down to just ‘power brands’ as the whole industry gets leaner
By Phil WahbaOctober 7, 2024
EV sounds should feel rooted in the real world, for public safety and other reasons.
Commentary
Electric vehicles don’t need to sound like the future—even if they are the future
By Paul AmitaiSeptember 27, 2024
Warren Buffett changed his investing strategy starting with American Express—and a salad oil scandal
Finance
Warren Buffett changed his investing strategy starting with American Express—and a salad oil scandal
By Stephen R. FoersterSeptember 22, 2024
After 155 years, Campbell’s is dropping ‘soup’ from its name
Leadership
After 155 years, Campbell’s is dropping ‘soup’ from its name
By Chris MorrisSeptember 11, 2024
Luxury hotel ‘swag’ has become the sudden hottest fashion flex across Europe
Lifestyle
Luxury hotel ‘swag’ has become the sudden hottest fashion flex across Europe
By Sarah Rappaport and BloombergAugust 31, 2024
Photo of Alix Earle
Lifestyle
Millionaire Gen Z influencer Alix Earle under fire after alleged posts with racial slurs surface
By Sydney LakeAugust 9, 2024
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Most Popular
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Personal Finance
Current price of oil as of July 1, 2026placeholder alt text
By Joseph HostetlerJuly 1, 2026
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