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Trump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard
Commentary
Trump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard
By Katherine Melchior Ray and Nataly KellyApril 7, 2025
Super Bowl commercials aim for easy laughs and nostalgia to avoid potential political missteps
Lifestyle
Super Bowl commercials aim for easy laughs and nostalgia to avoid potential political missteps
By Dee-Ann Durbin, Mae Anderson, Wyatte Grantham-Philips and The Associated PressFebruary 10, 2025
Worker in edgy outfit is on phone outside of office.
Success
Some Gen Zers are getting in trouble for not knowing how to dress at work—and experts say they’ve missed out on one huge fashion tip
By Emma BurleighJanuary 26, 2025
Hiring manager greets applicant for job interview.
Leadership
How recruitment will change in 2025, according to top HR leaders from Hilton, PwC, and Ally Financial
By Emma BurleighJanuary 7, 2025
Wooing the luxury consumer
Newsletters
Wooing the luxury consumer
By Diane BradyDecember 16, 2024
Jaguar's new brand campaign aesthetic
Retail
Jaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By Laurie Kellman and The Associated PressNovember 25, 2024
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
Retail
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
By Meg Kinnard and The Associated PressNovember 21, 2024
Jaguar's new brand campaign aesthetic
Companies
Jaguar’s rebrand backfired and is being widely mocked—with even Elon Musk piling on
By Christiaan HetznerNovember 20, 2024
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
Success
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
By Jason MaNovember 17, 2024
Tupperware’s sale to lenders approved by bankruptcy judge, keeping the iconic food containers on shelves
Finance
Tupperware’s sale to lenders approved by bankruptcy judge, keeping the iconic food containers on shelves
By Wyatte Grantham-Philips and The Associated PressOctober 30, 2024
The exterior of a Louis Vuitton boutique, with the logo and a flag clearly visible.
Retail
LVMH sales drop as China demand for costly handbags falls
By Angelina Rascouet and BloombergOctober 15, 2024
The 100k+ club: High-earning women thank the sports of their childhoods
MPW
The 100k+ club: High-earning women thank the sports of their childhoods
By Amanda GerutOctober 14, 2024
Frank B. Rhodes Jr.
Commentary
Chrysler and Dodge face mortal peril under Stellantis. It’s time for a change
By Frank B. Rhodes Jr.October 7, 2024
Kris Licht, CEO of Reckitt.
Leadership
The CEO of consumer giant Reckitt is on a mission to slim down to just ‘power brands’ as the whole industry gets leaner
By Phil WahbaOctober 7, 2024
EV sounds should feel rooted in the real world, for public safety and other reasons.
Commentary
Electric vehicles don’t need to sound like the future—even if they are the future
By Paul AmitaiSeptember 27, 2024
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Most Popular
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeSeptember 20, 2026
Success
Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’placeholder alt text
By Preston ForeSeptember 20, 2026
Economy
Elon Musk’s DOGE swiped $329 million in humanitarian funding from Nepal, leaving a Gen Z tech revolution to transform the budding country’s economyplaceholder alt text
By Sasha RogelbergSeptember 20, 2026
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