Brands
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By Anne D'Innocenzio and The Associated PressJune 16, 2024
SuccessJake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook
By Sasha RogelbergJune 12, 2024
By Mitch DucklerMay 23, 2024
LifestyleLondon’s Royal Opera House plans a new renaissance starting with a name change — and potential Netflix series
By Sabah Meddings and BloombergMay 4, 2024
SuccessThe meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’
By Sasha RogelbergApril 27, 2024
SuccessMeet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
By Jasmine LiApril 25, 2024
RetailPuma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry
By Ryan HoggFebruary 10, 2024
FinanceDavid Beckham raked in more than $90 million in licensing deals in 2022 following controversial Qatar World Cup support
By Ryan HoggJanuary 2, 2024
SuccessMarc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
By Steve MollmanDecember 9, 2023
RetailRoger Federer-backed shoe brand On has surging U.S. sales—but the strength of its home currency against a weak dollar is causing problems
By Prarthana PrakashAugust 16, 2023
TechSad Elon Musk killed off the Twitter brand? Here’s your chance to grab the last blue bird memorabilia as billionaire auctions off everything—including a sign that’s still bolted down
By Chloe TaylorAugust 10, 2023
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