branding

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Colin Kaepernick
Features

Benched: Beats by Dre and the other big brands banned by the NFL

By
January 13, 2015
Minnesota Timberwolves v Los Angeles Clippers
Features

4 scandals that rocked the sports world in 2014

By
December 30, 2014
Retail
Retail

Forget rising beef prices: Why Arby’s is placing all bets on meat

By
November 10, 2014
Visitors ride a merry-go-round during the opening day of the Oktoberfest in Munich
Finance

Split ‘n spin: Corporate restructurings mean rebranding work for ad industry

By
November 6, 2014
Host Chef Bobby Flay is seen at The Breeders' Cup "A Taste of the World" event at the Huntington Library, on Friday Nov. 1, 2013, in San Marino Calif. (Photo by Matt Sayles/Invision for Breeders' Cup/AP Images)
Features

Bobby Flay boosts the Breeders’ Cup’s luxe quotient

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October 31, 2014
Small Business
Careers

What’s in a name? A high-pressure job

By
October 22, 2014
Packaging the boss
Management

Packaging the boss

By
October 9, 2014
Tampa Bay Rays v New York Yankees
Management

5 lessons to learn from Derek Jeter’s brand management legacy

By
September 29, 2014
Is controversial apparel really good for business?
Retail

Is controversial apparel really good for business?

By
September 16, 2014
Shoppers are pictured outside a Urban Outfitters store in Pasadena
Retail

Urban Outfitters’ Kent State sweatshirt and 7 other controversial clothes

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September 15, 2014
Delivery Operations With PepsiCo.
Management

Why it’s so hard for Aunt Jemima to ditch her unsavory past

By
August 12, 2014
Lyft’s new creative director: Trim the pink mustache or leave it alone?

Lyft’s new creative director: Trim the pink mustache or leave it alone?

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August 6, 2014
airbnb_horizontal_lockup_web
Retail

Branding gone wrong: When bad logos strike back

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July 21, 2014
NBA All-Star Bryant of the Lakers and All-Star James of the Heat share a laugh during the NBA All-Star basketball game in Houston
Leadership

Jordan, LeBron, Kobe sign on with new sports business

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July 9, 2014
Michelle Williams for Louis Vuitton Spring 2014
Retail

Used Chanel bags are worth a lot, but Marc Jacobs? Not so much

By
July 7, 2014

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