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branding
branding
Page 7 of 8
Luxury
Inside the Super Bowl gifting suite
By
Sheila Marikar
February 2, 2015
Careers
Why millennials don’t trust ads, real estate or social security
By
Entrepreneur
January 20, 2015
Features
Benched: Beats by Dre and the other big brands banned by the NFL
By
Daniel Roberts
January 13, 2015
Features
4 scandals that rocked the sports world in 2014
By
Benjamin Snyder
December 30, 2014
Retail
Forget rising beef prices: Why Arby’s is placing all bets on meat
By
Entrepreneur
November 10, 2014
Finance
Split ‘n spin: Corporate restructurings mean rebranding work for ad industry
By
Tom Huddleston Jr.
November 6, 2014
Features
Bobby Flay boosts the Breeders’ Cup’s luxe quotient
By
Benjamin Snyder
October 31, 2014
Careers
What’s in a name? A high-pressure job
By
Ellen Lutwak
October 22, 2014
Management
Packaging the boss
By
Erika Fry
October 9, 2014
Management
5 lessons to learn from Derek Jeter’s brand management legacy
By
Benjamin Snyder
September 29, 2014
Retail
Is controversial apparel really good for business?
By
Benjamin Snyder
September 16, 2014
Retail
Urban Outfitters’ Kent State sweatshirt and 7 other controversial clothes
By
Benjamin Snyder
September 15, 2014
Management
Why it’s so hard for Aunt Jemima to ditch her unsavory past
By
Claire Zillman
August 12, 2014
Lyft’s new creative director: Trim the pink mustache or leave it alone?
By
Benjamin Snyder
August 6, 2014
Retail
Branding gone wrong: When bad logos strike back
By
Benjamin Snyder
July 21, 2014
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Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the...
By
Sasha Rogelberg
Success
Warren Buffett used to give his family $10,000 each at Christmas—but when he saw how fast they were spending it, he...
By
Eleanor Pringle
Economy
Elon Musk says he warned Trump against tariffs, which U.S. manufacturers blame for a turn to more offshoring and...
By
Sasha Rogelberg