branding

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EV sounds should feel rooted in the real world, for public safety and other reasons.
Commentary

Electric vehicles don’t need to sound like the future—even if they are the future

By
September 27, 2024
Coke pulls its latest ‘permanent’ flavor from store shelves after just six months
Finance

Coke pulls its latest ‘permanent’ flavor from store shelves after just six months

By
September 24, 2024
After 155 years, Campbell’s is dropping ‘soup’ from its name
Leadership

After 155 years, Campbell’s is dropping ‘soup’ from its name

By
September 11, 2024
Canada Goose CEO isn’t worried about diluting the brand as it expands—but experts caution there are graveyards of companies that have tried
Retail

Canada Goose CEO isn’t worried about diluting the brand as it expands—but experts caution there are graveyards of companies that have tried

By
August 10, 2024
Photo of Alix Earle
Lifestyle

Millionaire Gen Z influencer Alix Earle under fire after alleged posts with racial slurs surface

By
August 9, 2024
Job seeker and recruiter during interview.
Leadership

HR experts at PwC, Hilton, and Moderna reveal 6 ways you can land a job in a cooling labor market

By
August 5, 2024
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
Leadership

Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson

By
August 1, 2024
A series of portraits of Betty Crocker hang under lights
Newsletters

Fortune Archives: Unmasking Betty Crocker: The story of how Fortune exposed the General Mills homemaker as a fictional brand mascot in 1945

By
July 28, 2024
Professional namer Anthony Shore
Success

Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’

By
April 25, 2024
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
Retail

How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’

By Katie Hicks, Marketing Brew and Morning Brew
April 2, 2024
Portrait of Ximena O'Reilly.
Conferences

How Nestlé’s chief designer is trying to keep its brands relevant, 157 years on

By
December 5, 2023
Twitter co-founder Jack Dorsey has distanced himself from his support of Elon Musk's management of the platform.
Tech

Twitter cofounder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company

By
July 24, 2023
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
Lifestyle

Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements

By
May 11, 2023
Why rebranding a corporation isn’t for the faint of heart
Leadership

Why rebranding a corporation isn’t for the faint of heart

By
April 20, 2023
Nokia is so annoyed people still think it makes phones that it redesigned its logo 
Tech

Nokia is so annoyed people still think it makes phones that it redesigned its logo 

By Rafaela Lindeberg and Bloomberg
February 27, 2023

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