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Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
Leadership
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
By Sydney LakeAugust 1, 2024
A series of portraits of Betty Crocker hang under lights
Newsletters
Fortune Archives: Unmasking Betty Crocker: The story of how Fortune exposed the General Mills homemaker as a fictional brand mascot in 1945
By Katherine RaymondJuly 28, 2024
Professional namer Anthony Shore
Success
Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
By Jasmine LiApril 25, 2024
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
Retail
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
By Katie Hicks, Marketing Brew and Morning BrewApril 2, 2024
Portrait of Ximena O'Reilly.
Conferences
How Nestlé’s chief designer is trying to keep its brands relevant, 157 years on
By Prarthana PrakashDecember 5, 2023
Twitter co-founder Jack Dorsey has distanced himself from his support of Elon Musk's management of the platform.
Tech
Twitter cofounder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company
By Christiaan HetznerJuly 24, 2023
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
Lifestyle
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
By Prarthana PrakashMay 11, 2023
Why rebranding a corporation isn’t for the faint of heart
Leadership
Why rebranding a corporation isn’t for the faint of heart
By Fortune EditorsApril 20, 2023
Nokia is so annoyed people still think it makes phones that it redesigned its logo 
Tech
Nokia is so annoyed people still think it makes phones that it redesigned its logo 
By Rafaela Lindeberg and BloombergFebruary 26, 2023
‘We’re in a frenzy to be more agile’: How Kraft Heinz’s CEO is reviving Jell-O, Kool-Aid, and other famous longtime brands
Leadership
‘We’re in a frenzy to be more agile’: How Kraft Heinz’s CEO is reviving Jell-O, Kool-Aid, and other famous longtime brands
By Geoff ColvinFebruary 13, 2023
How century-old brand Whirlpool is leveraging design to map out its next 100 years
Newsletters
How century-old brand Whirlpool is leveraging design to map out its next 100 years
By Nicole Gull McElroyJune 21, 2022
How DoorDash leveraged a customer problem to create its most successful feature yet
Newsletters
How DoorDash leveraged a customer problem to create its most successful feature yet
By Nicole Gull McElroyFebruary 1, 2022
How Airbnb’s human-centered software design helped it win the pandemic
Newsletters
How Airbnb’s human-centered software design helped it win the pandemic
By Nicole Gull McElroyNovember 30, 2021
Beware Facebook, corporate name changes are risky. Remember Qwikster?
Tech
Beware Facebook, corporate name changes are risky. Remember Qwikster?
By Marco Quiroz-GutierrezOctober 20, 2021
The 3 design principles that informed Coca-Cola’s latest rebrand
Newsletters
The 3 design principles that informed Coca-Cola’s latest rebrand
By Nicole Gull McElroyOctober 19, 2021
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Success
After donating $8 billion, Steve and Connie Ballmer create three regional philanthropies so people closest to the work can decide how the money is spentplaceholder alt text
By Sydney LakeAugust 11, 2026
Economy
U.S. Treasury is paying $3 billion a day in interest on national debt, says the CBO—having spent $10 billion to prop up the currency of its top lenderplaceholder alt text
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North America
Google cofounder Sergey Brin has now spent $100 million to fight California’s proposed billionaire tax—he could owe $13 billion if he losesplaceholder alt text
By Sasha RogelbergAugust 11, 2026
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