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Professional namer Anthony Shore
SuccessMeet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’
By Jasmine LiApril 25, 2024
How ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
RetailHow ’90s nostalgia is helping brands boost sales and get through to Gen Z: ‘The reaction to the aesthetic and graphics was wild’
By Katie Hicks, Marketing Brew and Morning BrewApril 2, 2024
Portrait of Ximena O'Reilly.
ConferencesHow Nestlé’s chief designer is trying to keep its brands relevant, 157 years on
By Prarthana PrakashDecember 5, 2023
Twitter co-founder Jack Dorsey has distanced himself from his support of Elon Musk's management of the platform.
TechTwitter cofounder Jack Dorsey urges ‘calm’ after Elon Musk eliminates the last traces of his original company
By Christiaan HetznerJuly 24, 2023
Adidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
LifestyleAdidas plans to sell parts of its remaining Yeezy shoes and donate the proceeds to charities and groups ‘hurt’ by Kanye West’s statements
By Prarthana PrakashMay 11, 2023
Why rebranding a corporation isn’t for the faint of heart
LeadershipWhy rebranding a corporation isn’t for the faint of heart
By Fortune EditorsApril 20, 2023
Nokia is so annoyed people still think it makes phones that it redesigned its logo 
TechNokia is so annoyed people still think it makes phones that it redesigned its logo 
By Rafaela Lindeberg and BloombergFebruary 26, 2023
‘We’re in a frenzy to be more agile’: How Kraft Heinz’s CEO is reviving Jell-O, Kool-Aid, and other famous longtime brands
Leadership‘We’re in a frenzy to be more agile’: How Kraft Heinz’s CEO is reviving Jell-O, Kool-Aid, and other famous longtime brands
By Geoff ColvinFebruary 13, 2023
How century-old brand Whirlpool is leveraging design to map out its next 100 years
NewslettersHow century-old brand Whirlpool is leveraging design to map out its next 100 years
By Nicole Gull McElroyJune 21, 2022
How DoorDash leveraged a customer problem to create its most successful feature yet
NewslettersHow DoorDash leveraged a customer problem to create its most successful feature yet
By Nicole Gull McElroyFebruary 1, 2022
How Airbnb’s human-centered software design helped it win the pandemic
NewslettersHow Airbnb’s human-centered software design helped it win the pandemic
By Nicole Gull McElroyNovember 30, 2021
Beware Facebook, corporate name changes are risky. Remember Qwikster?
TechBeware Facebook, corporate name changes are risky. Remember Qwikster?
By Marco Quiroz-GutierrezOctober 20, 2021
The 3 design principles that informed Coca-Cola’s latest rebrand
NewslettersThe 3 design principles that informed Coca-Cola’s latest rebrand
By Nicole Gull McElroyOctober 19, 2021
SurveyMonkey changes its name as it expands beyond surveys
TechSurveyMonkey changes its name as it expands beyond surveys
By Jonathan VanianJune 9, 2021
TB12 founders Tom Brady and Alex Guerrero
RetailPatriots’ QB Tom Brady Is Already Working on His Retirement Brand
By Kate BowersOctober 24, 2019
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