branding

Anthony Shore
Commentary

The 25th-anniversary story of Accenture’s name, from the professional namer who led the project

By
October 26, 2025
Head coach Andy Reid of the Kansas City Chiefs coaches from the sidelines during the game against the Detroit Lions at Arrowhead Stadium on October 12, 2025 in Kansas City, Missouri.
North America

Sharpie is resurrecting a cult classic after devotees like Kansas City Chiefs coach Andy Reid clamored for this long-beloved marker

By
October 20, 2025
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
Retail

Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history

By Sydney Lake and Nick Lichtenberg
September 5, 2025
Actor Shay Mitchell
Arts & Entertainment

Shay Mitchell, John Legend, and other A-list celebrities lean on these ‘incubators’ to build their multimillion-dollar brands

By
September 1, 2025
Banksy-style posters of a protester throwing a sandwich on August 21, 2025 in Washington, DC.
Politics

‘Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover

By
August 24, 2025
Elon Musk’s Tesla Diner is a next step in the beleaguered EV-maker’s plan to create an ‘all-encompassing brand,’ analyst Dan Ives says
Retail

Elon Musk’s Tesla Diner is a next step in the beleaguered EV-maker’s plan to create an ‘all-encompassing brand,’ analyst Dan Ives says

By
July 23, 2025
A sign for Fort Liberty Federal Credit Union in Fort Bragg
Retail

Crystals, pistols, and a $30,000 headache: Fort Liberty business owners reckon with Trump’s renaming of Fort Bragg

By Allen Breed and The Associated Press
May 30, 2025
person using a phone with social media app icons in the background
Leadership

The road to CEO enters its influencer era. How social media is reshaping leadership

By
April 7, 2025
How I came to understand Taylor Swift—and what she gets right about success
Commentary

How I came to understand Taylor Swift—and what she gets right about success

By
April 3, 2025
Photo of Wayne Griffiths
Companies

The mastermind behind Europe’s hottest new car brand is leaving Volkswagen in a shock departure

By
April 1, 2025
Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along
Commentary

Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along

By
March 7, 2025
Like Meghan Markle, 80% of women take their husband’s surname after marriage. But experts warn it’s a big gamble
Success

Like Meghan Markle, 80% of women take their husband’s surname after marriage. But experts warn it’s a big gamble

By
March 6, 2025
Gen Z consumer takes picture of Jellycat in store.
Success

Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy

By
February 16, 2025
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
Tech

Dell is changing the names of its laptops—and they sound a lot like Apple devices now

By
January 8, 2025
Jaguar's new brand campaign aesthetic
Retail

Jaguar’s criticized radical rebranding makes consumers question how important products are to their identities

By Laurie Kellman and The Associated Press
November 25, 2024

Most Popular