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branding
branding
Retail
Nike’s ‘Why do it?’ campaign has a Gen Z twist—but branding experts are skeptical, saying it messes with one of the most iconic taglines in history
By
Sydney Lake
and
Nick Lichtenberg
September 5, 2025
Arts & Entertainment
Shay Mitchell, John Legend, and other A-list celebrities lean on these ‘incubators’ to build their multimillion-dollar brands
By
Natalie Jarvey
September 1, 2025
Politics
‘Weaponization of a sandwich’ — Subway’s footlong is becoming an icon of resistance against Trump’s D.C. police takeover
By
Nino Paoli
August 24, 2025
Retail
Elon Musk’s Tesla Diner is a next step in the beleaguered EV-maker’s plan to create an ‘all-encompassing brand,’ analyst Dan Ives says
By
Sasha Rogelberg
July 23, 2025
Retail
Crystals, pistols, and a $30,000 headache: Fort Liberty business owners reckon with Trump’s renaming of Fort Bragg
By
Allen Breed
and
The Associated Press
May 30, 2025
Leadership
The road to CEO enters its influencer era. How social media is reshaping leadership
By
Lily Mae Lazarus
April 7, 2025
Commentary
How I came to understand Taylor Swift—and what she gets right about success
By
Kevin Evers
April 3, 2025
Companies
The mastermind behind Europe’s hottest new car brand is leaving Volkswagen in a shock departure
By
Christiaan Hetzner
April 1, 2025
Commentary
Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed marketing campaigns all along
By
Adam Hanft
March 7, 2025
Success
Like Meghan Markle, 80% of women take their husband’s surname after marriage. But experts warn it’s a big gamble
By
Orianna Rosa Royle
March 6, 2025
Success
Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
By
Emma Burleigh
February 16, 2025
Tech
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
By
Chris Morris
January 8, 2025
Retail
Jaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By
Laurie Kellman
and
The Associated Press
November 25, 2024
Retail
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
By
Meg Kinnard
and
The Associated Press
November 21, 2024
Retail
Former Abercrombie CEO accused of coercing men into sex for a chance to model for the brand
By
Sydney Lake
October 22, 2024
Most Popular
Success
Multimillion-dollar restaurant CEO used to splurge on Range Rovers and McLarens—but he’s reining it in now because...
By
Emma Burleigh
Success
Millionaire Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was ‘gonna...
By
Preston Fore
Tech
‘Yes, you read that correctly’: Tesla pay committee pitches $1 trillion pact to keep Elon Musk as CEO for long term
By
Nick Lichtenberg