• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Right Arrow Button IconLeft Arrow Button IconHome
Right Arrow Button Iconbranding

branding

0
Like Meghan Markle, 80% of women take their husband’s surname after marriage. But experts warn it’s a big gamble
SuccessLike Meghan Markle, 80% of women take their husband’s surname after marriage. But experts warn it’s a big gamble
By Orianna Rosa RoyleMarch 6, 2025
Gen Z consumer takes picture of Jellycat in store.
SuccessJellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
By Emma BurleighFebruary 16, 2025
Dell is changing the names of its laptops—and they sound a lot like Apple devices now
TechDell is changing the names of its laptops—and they sound a lot like Apple devices now
By Chris MorrisJanuary 8, 2025
Jaguar's new brand campaign aesthetic
RetailJaguar’s criticized radical rebranding makes consumers question how important products are to their identities
By Laurie Kellman and The Associated PressNovember 25, 2024
Donald Trump has a new line of branded gear: guitars that cost up to $10,000
RetailDonald Trump has a new line of branded gear: guitars that cost up to $10,000
By Meg Kinnard and The Associated PressNovember 21, 2024
Former Abercrombie CEO Mike Jeffries
RetailFormer Abercrombie CEO accused of coercing men into sex for a chance to model for the brand
By Sydney LakeOctober 22, 2024
5 secrets to building a personal brand that elevates your career
MPW5 secrets to building a personal brand that elevates your career
By Brooke SeipelOctober 14, 2024
EV sounds should feel rooted in the real world, for public safety and other reasons.
CommentaryElectric vehicles don’t need to sound like the future—even if they are the future
By Paul AmitaiSeptember 27, 2024
Coke pulls its latest ‘permanent’ flavor from store shelves after just six months
FinanceCoke pulls its latest ‘permanent’ flavor from store shelves after just six months
By Chris MorrisSeptember 24, 2024
After 155 years, Campbell’s is dropping ‘soup’ from its name
LeadershipAfter 155 years, Campbell’s is dropping ‘soup’ from its name
By Chris MorrisSeptember 11, 2024
Canada Goose CEO isn’t worried about diluting the brand as it expands—but experts caution there are graveyards of companies that have tried
RetailCanada Goose CEO isn’t worried about diluting the brand as it expands—but experts caution there are graveyards of companies that have tried
By Orianna Rosa RoyleAugust 10, 2024
Photo of Alix Earle
LifestyleMillionaire Gen Z influencer Alix Earle under fire after alleged posts with racial slurs surface
By Sydney LakeAugust 9, 2024
Job seeker and recruiter during interview.
LeadershipHR experts at PwC, Hilton, and Moderna reveal 6 ways you can land a job in a cooling labor market
By Emma BurleighAugust 5, 2024
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
LeadershipInside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
By Sydney LakeAugust 1, 2024
A series of portraits of Betty Crocker hang under lights
NewslettersFortune Archives: Unmasking Betty Crocker: The story of how Fortune exposed the General Mills homemaker as a fictional brand mascot in 1945
By Katherine RaymondJuly 28, 2024
0
Most Popular
North America
China dominates the world's lithium supply. The U.S. just found 328 years' worth in its own backyardplaceholder alt text
By Jake AngeloApril 30, 2026
Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Commentary
The U.S. economy is booming — just not where 50 million Americans liveplaceholder alt text
By Derek KilmerMay 1, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.