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The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

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Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

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He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead

1

The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in line

2

Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricing

3

He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity instead
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Innovation

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The World Cup’s VAR fights are a preview of every company’s AI rollout problem

America fell in love with soccer just as it awakened to the infuriating VAR system. The same dynamic is playing out inside every boardroom.

By Pooya Tabesh and The ConversationJuly 31, 2026
zoox
A robotaxi with no steering wheel just got the green light to charge you for a ride
By Josh Funk, Ty O'Neil and The Associated PressJuly 31, 2026
a
Anthropic discloses that Claude broke out of its cage and hacked 3 companies — and 2 didn’t even notice
By Chan Ho-Him and The Associated PressJuly 31, 2026
grassmayr
425-year-old Austrian bell foundry survives on 3D printing and lasers
By Philipp Jenne and The Associated PressJuly 30, 2026
Sports teams have gone from trophies to trillion-dollar investment targets
Sports teams have gone from trophies to trillion-dollar investment targets
By Allie GarfinkleJuly 31, 2026
Ferrari’s Jony Ive–designed model was mocked by the internet, but it’s selling like hotcakes
Ferrari’s Jony Ive–designed model was mocked by the internet, but it’s selling like hotcakes
By Marco Quiroz-GutierrezJuly 31, 2026
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Latest stories from Fortune
Warsh considering reducing number of Fed meetings, NYT reports
Economy
Warsh considering reducing number of Fed meetings, NYT reports
By Enda Curran and BloombergJuly 31, 2026
Y Combinator‑backed AI startup is under fire after its founder offered instant interviews to partygoers who got company tattoos, then apologized
Startups & Venture
Y Combinator‑backed AI startup is under fire after its founder offered instant interviews to partygoers who got company tattoos, then apologized
By Marco Quiroz-GutierrezJuly 31, 2026
Studio portrait of Leopold Aschenbrenner
Startups & Venture
The power couple of AI is getting married in Carmel, days after groom Leopold Aschenbrenner’s hedge fund nearly blew up
By Eva RoytburgJuly 31, 2026
Asia’s aging population doesn’t have to be a fiscal burden. With smart planning, it can be a growth opportunity
Commentary
Asia’s aging population doesn’t have to be a fiscal burden. With smart planning, it can be a growth opportunity
By Runchana Pongsaparn and Koon Hui TeeJuly 31, 2026
European nations have won more than half of all World Cups. Now they’re threatening to boycott the next one
Startups & Venture
European nations have won more than half of all World Cups. Now they’re threatening to boycott the next one
By Catherina GioinoJuly 31, 2026
Polar Monkeys Cold Plunge Review (2026): What Our Testing Team Thought
Health
Polar Monkeys Cold Plunge Review (2026): What Our Testing Team Thought
By Christina SnyderJuly 31, 2026
Mike Wirth, chief executive officer of Chevron.
Energy
Chevron posts largest quarterly profit ever, and Exxon income surges as Iran war squeezes oil supply
By Jordan BlumJuly 31, 2026
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
Retail
Amazon may owe you money: It just got $600 million in tariff refunds after a lawsuit accused it of favoring Trump
By Catherina GioinoJuly 31, 2026
More InnovationPage 46 of 47
An afterlife for the playthings of the rich and restless
Innovation
An afterlife for the playthings of the rich and restless
By Richard MorganMarch 29, 2013
  • Ideo designs for good
    Innovation
    Ideo designs for good
    By Jessica ShamboraMarch 7, 2011
The U.S. military’s miracle scanner
Innovation
The U.S. military’s miracle scanner
By Kate FreemanMarch 29, 2013
This incredible face is the future of tech
Innovation
This incredible face is the future of tech
By Matt VellaMarch 28, 2013
How would you like to invest in immortality?
Innovation
How would you like to invest in immortality?
By Matt VellaMarch 20, 2013
Startups are about to blow up the textbook
Innovation
Startups are about to blow up the textbook
By Scott OlsterMarch 18, 2013
Facebook’s new look can’t conceal its old problems
Innovation
Facebook’s new look can’t conceal its old problems
By Kevin KelleherMarch 8, 2013
  • How big companies can stop the brain drain
    Innovation
    How big companies can stop the brain drain
    By John Hagel III and John Seely BrownAugust 23, 2010
YouTube to launch music streaming service, take on Spotify
Innovation
YouTube to launch music streaming service, take on Spotify
By Ryan BradleyMarch 5, 2013
Andrew Mason’s Groupon legacy: It’s okay to leave
Innovation
Andrew Mason’s Groupon legacy: It’s okay to leave
By Katie BennerMarch 1, 2013
Ex-Square executive Keith Rabois joining Khosla Ventures
Innovation
Ex-Square executive Keith Rabois joining Khosla Ventures
By Miguel HelftFebruary 26, 2013
Nasty Gal wants to conquer fashion
Innovation
Nasty Gal wants to conquer fashion
By JP MangalindanFebruary 26, 2013
The Toy Story guys are making a talking toy – and it’s amazing
Innovation
The Toy Story guys are making a talking toy – and it’s amazing
By JP MangalindanFebruary 22, 2013
  • Is innovation dead?
    Innovation
    Is innovation dead?
    By Stephanie N. MehtaMarch 8, 2010
Inside Google’s ultrabook gambit
Innovation
Inside Google’s ultrabook gambit
By Miguel HelftFebruary 22, 2013
Tech is destroying the line between manufacturing and services
Innovation
Tech is destroying the line between manufacturing and services
By Matt VellaFebruary 21, 2013
With PlayStation 4, Sony reboots its games business
Innovation
With PlayStation 4, Sony reboots its games business
By Matt VellaFebruary 20, 2013
4 features the PlayStation 4 absolutely must have
Innovation
4 features the PlayStation 4 absolutely must have
By JP MangalindanFebruary 20, 2013
How Mailbox became an instant sensation
Innovation
How Mailbox became an instant sensation
By JP MangalindanFebruary 12, 2013
5 science breakthroughs in 2012
Innovation
5 science breakthroughs in 2012
By Shelley DuBois, Brett Krasnove and Brett KrasnoveDecember 31, 2012
Meet the man in Microsoft’s rear-view
Innovation
Meet the man in Microsoft’s rear-view
By John Patrick PullenAugust 1, 2012
Making innovation work
Innovation
Making innovation work
By Fortune EditorsJuly 12, 2012
Are Banks Simply Too Big To Innovate?
Finance
Are Banks Simply Too Big To Innovate?
By Jeff BussgangJune 5, 2012
The agony of Japan Inc.
Innovation
The agony of Japan Inc.
By Kevin KelleherMay 25, 2012
What Google needs now? To wow again
Innovation
What Google needs now? To wow again
By Kevin KelleherMarch 13, 2012
Fortune’s guide to the future
Innovation
Fortune’s guide to the future
By Nina EastonJanuary 3, 2012
Steve Jobs
Leadership
Here Are 10 Ways Steve Jobs Changed the World
By JP MangalindanDecember 23, 2011
Inside the gamification gold rush
Innovation
Inside the gamification gold rush
By Alex KonradOctober 17, 2011
How not to get “Netflixed”
Innovation
How not to get “Netflixed”
By Saul KaplanOctober 11, 2011
Is the cloud the ultimate disruptive innovation?
Innovation
Is the cloud the ultimate disruptive innovation?
By Aaron LevieSeptember 27, 2011
Does anybody actually use QR codes?
Innovation
Does anybody actually use QR codes?
By Fortune EditorsSeptember 16, 2011
Does the government stifle innovation?
Innovation
Does the government stifle innovation?
By Leigh GallagherJuly 20, 2011
Ten Predictions for 2030
Finance
Ten Predictions for 2030
By Jeff BussgangMarch 7, 2011
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Retail
The rise of 'conspicuous waiting': The 19th-century economic theory that explains why Gen Z posts their place in lineplaceholder alt text
By Tatiana SatauaJuly 31, 2026
Big Tech
Tim Cook signed off on his final Apple earnings call with a warning about a ‘100-year flood’ in memory chip pricingplaceholder alt text
By Alexei OreskovicJuly 30, 2026
Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity insteadplaceholder alt text
By Preston ForeJuly 29, 2026
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