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Design Thinking

Design Thinking

Design thinking, strategies, and solutions for the products, services, organizations, and environments in our lives.

Dylan Field gestures with his arms while speaking

Figma is getting crushed in its post-IPO earnings debut; CEO Dylan Field is focused on AI’s long-term power to ‘raise the ceiling’

In an interview with Fortune, the cofounder and chief executive of the newly public Figma discussed the increasingly interconnected future of design and AI.

By Allie GarfinkleSeptember 3, 2025

Waymo experimenting with a generative AI frontier model, but exec says LiDAR and radar sensors important to self-driving safety ‘under all conditions’

Waymo experimenting with a generative AI frontier model, but exec says LiDAR and radar sensors important to self-driving safety ‘under all conditions’

By Jessica MathewsAugust 15, 2025

Harvard researcher unearths data airlines don’t want you to notice: Three-hour flight delays are 4x more common now than 30 years ago

Harvard researcher unearths data airlines don’t want you to notice: Three-hour flight delays are 4x more common now than 30 years ago

By Eva RoytburgAugust 14, 2025

concept technology modern real estate investment

Architecture today is driving AI ‘towards the direction that you’ve already preconceived in your mind’

By Ian MountMay 9, 2025

Tech industry insiders share their picks for the next startups who will ride the IPO wave after Figma’s blockbuster debut

Tech industry insiders share their picks for the next startups who will ride the IPO wave after Figma’s blockbuster debut

By Alexandra SternlichtAugust 4, 2025

Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of

Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of

By Jason Del ReyJune 16, 2025

Latest Stories

A secretive tycoon known as the ‘French Murdoch’ holds the key to Bill Ackman’s $64 billion bid for Universal Music Group

Personal Finance A secretive tycoon known as the ‘French Murdoch’ holds the key to Bill Ackman’s $64 billion bid for Universal Music Group

By Amanda GerutApril 17, 2026

Allison Ellsworth on Shark Tank as a guest shark

Success Poppi’s cofounder pitched her startup on Shark Tank while 9 months pregnant and landed a $400,000 deal—now it’s worth $2 billion

By Katie MooreApril 17, 2026

Teen boys are dating their AI chatbots—and experts warn opting out of real relationships could hurt their careers in the future

Success Teen boys are dating their AI chatbots—and experts warn opting out of real relationships could hurt their careers in the future

By Orianna Rosa RoyleApril 17, 2026

Current refi mortgage rates report for April 17, 2026

Personal Finance Current refi mortgage rates report for April 17, 2026

By Glen Luke FlanaganApril 17, 2026

Current ARM mortgage rates report for April 17, 2026

Personal Finance Current ARM mortgage rates report for April 17, 2026

By Glen Luke FlanaganApril 17, 2026

Mortgage rates today, April 17, 2026

Personal Finance Mortgage rates today, April 17, 2026

By Glen Luke FlanaganApril 17, 2026

Could United and American airlines really merge? 5 key questions about a blockbuster deal

C-Suite Could United and American airlines really merge? 5 key questions about a blockbuster deal

By Shawn TullyApril 17, 2026

Food companies are finally cutting prices. PepsiCo shows it’s worth it

Economy Food companies are finally cutting prices. PepsiCo shows it’s worth it

By Phil WahbaApril 17, 2026

More Design ThinkingPage 4 of 19

Business by Design-Design Team

Newsletters Scaling design: Why your business needs a design system now

By Nicole Gull McElroyNovember 2, 2021

Newsletters Unboxing Vestaboard, a magical, Internet-connected message board
By Aaron PressmanMay 21, 2021

It's easy to say you want a sustainable product, but brands like Patagonia don't control their industry's supply chain.

Commentary Patagonia doesn’t use the word ‘sustainable.’ Here’s why

By Beth ThorenNovember 2, 2021

Great workplace design can combat the ‘Great Resignation’

Commentary Great workplace design can combat the ‘Great Resignation’

By Andy CohenOctober 25, 2021

The 3 design principles that informed Coca-Cola’s latest rebrand

Newsletters The 3 design principles that informed Coca-Cola’s latest rebrand

By Nicole Gull McElroyOctober 19, 2021

The immense reward of banishing ‘no’ from your creative dictionary

Commentary The immense reward of banishing ‘no’ from your creative dictionary

By Pat GilesOctober 18, 2021

Don’t underestimate the role of generalists in innovation

Commentary Don’t underestimate the role of generalists in innovation

By Florenta TeodoridisOctober 15, 2021

Design Thinking The art of colorizing black and white photographs of the past is undergoing an ethics review
By Kat EschnerMay 12, 2021

Google search redesign adds continuous scrolling

Tech Google search redesign adds continuous scrolling

By Kylie LoganOctober 14, 2021

What does the future of dating need according to Tinder? Good design

Newsletters What does the future of dating need according to Tinder? Good design

By Nicole Gull McElroyOctober 5, 2021

What do a coffee pot, rugged shoes and a scooter have in common? Meet the brands that boomed during the pandemic

Lifestyle What do a coffee pot, rugged shoes and a scooter have in common? Meet the brands that boomed during the pandemic

By Eric J. LymanSeptember 24, 2021

Advertising in the age of COVID: Bay Area startups still vie to be king of the billboard

Tech Advertising in the age of COVID: Bay Area startups still vie to be king of the billboard

By Lucinda ShenSeptember 22, 2021

Business by Design-Online Course

Newsletters Tailor Made: Private label learning platforms are helping CDOs transform design teams from the inside

By Nicole Gull McElroySeptember 21, 2021

Commentary Why ‘time poverty’ is this decade’s great economic challenge
By Kirsten Allegri WilliamsApril 29, 2021

Apple and Target retail guru Ron Johnson: Commerce at home will change the way we shop

Commentary Apple and Target retail guru Ron Johnson: Commerce at home will change the way we shop

By Ron JohnsonSeptember 21, 2021

Book Excerpt-Creative Acts for Curious People

Design Thinking To thrive in our dynamic century, you need to learn ‘how to learn’

By Sarah Stein GreenbergSeptember 21, 2021

Thanks to SPACs and VCs, the world’s biggest ad agency is growing again

Finance Thanks to SPACs and VCs, the world’s biggest ad agency is growing again

By Sophie MellorSeptember 20, 2021

Business by Design-Coca-Cola NFT Trophycase

Newsletters How design teams, artists, and big brands can leverage NFTs

By Nicole Gull McElroySeptember 13, 2021

Business by Design-Phil Gilbert-IBM

Newsletters The innovative engine of IBM’s design philosophy

By Nicole Gull McElroySeptember 7, 2021

Business by Design-MIT

Newsletters The makings of a triple threat talent pool: How universities are preparing the next generation of designers and C-suite execs

By Nicole Gull McElroyAugust 24, 2021

Teaching kids to ride bikes is about more than recreation and health

Design Thinking Teaching kids to ride bikes is about more than recreation and health

By Cari ShaneAugust 17, 2021

Meet the woman behind the design world’s best hires

Newsletters Meet the woman behind the design world’s best hires

By Nicole Gull McElroyAugust 10, 2021

China’s latest floods put its climate-friendly ‘sponge cities’ to the test

Design Thinking China’s latest floods put its climate-friendly ‘sponge cities’ to the test

By Eamon BarrettAugust 7, 2021

Commentary-PplPleasr-NFT

Commentary NFT artist pplpleasr: How crypto changed my life

By pplpleasrAugust 6, 2021

CHA.09.21.EVgo charging station

Magazine The war to charge your electric car is powering up

By Adrian CroftAugust 4, 2021

“Meet Visa”: How Visa’s rebrand strategy seeks to prove it’s more than just a card company

Newsletters “Meet Visa”: How Visa’s rebrand strategy seeks to prove it’s more than just a card company

By Nicole Gull McElroyAugust 3, 2021

Infomercial king and Ronco founder Ron Popeil dies at 86

Retail Infomercial king and Ronco founder Ron Popeil dies at 86

By Andrew Dalton, Ted Anthony and The Associated PressJuly 29, 2021

Brian Rice-3M

Newsletters 3M’s CDO on Leveraging Design During the Pandemic

By Nicole Gull McElroyJuly 27, 2021

Logitech CEO Bracken Darrell

Newsletters The latest challenge facing C-suite leadership? Closing the design gap

By Nicole Gull McElroyJuly 13, 2021

Porsche to suppliers: shift to clean energy—or else

Design Thinking Porsche to suppliers: shift to clean energy—or else

By Christiaan Hetzner and Christiaan HetznerJuly 2, 2021

Featured-The-New-Woman-Behind-the-Camera-Ilse-Bing-Self-Portrait-with-Leica_1931

Design Thinking ‘The New Woman Behind the Camera’ celebrates how women photographers shaped the medium

By Alex ScimeccaJuly 1, 2021

Tristan Walker, CEO and founder of Walker and Company, spoke at a Fortune Brainstorm Design event last week.

Conferences Why this entrepreneur thinks retailers’ approach to stocking Black-founded brands is ‘lazy’

By Beth KowittJune 21, 2021

Lamborghini sees record sales as wealthy, cooped-up car lovers go on a spending spree

Finance Lamborghini sees record sales as wealthy, cooped-up car lovers go on a spending spree

By Daniele Lepido, Christoph Rauwald and BloombergJune 12, 2021

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Most Popular

Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it

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By Sydney LakeApril 15, 2026

A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue

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By Nick LichtenbergApril 16, 2026

Germany already told its workers to ditch four-day weeks and work-life balance. Now the government wants to cut their pay for calling in sick, too

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By Orianna Rosa RoyleApril 16, 2026

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