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Design Thinking

Design Thinking

Design thinking, strategies, and solutions for the products, services, organizations, and environments in our lives.

Dylan Field gestures with his arms while speaking

Figma is getting crushed in its post-IPO earnings debut; CEO Dylan Field is focused on AI’s long-term power to ‘raise the ceiling’

In an interview with Fortune, the cofounder and chief executive of the newly public Figma discussed the increasingly interconnected future of design and AI.

By Allie GarfinkleSeptember 3, 2025

Waymo experimenting with a generative AI frontier model, but exec says LiDAR and radar sensors important to self-driving safety ‘under all conditions’

Waymo experimenting with a generative AI frontier model, but exec says LiDAR and radar sensors important to self-driving safety ‘under all conditions’

By Jessica MathewsAugust 15, 2025

Harvard researcher unearths data airlines don’t want you to notice: Three-hour flight delays are 4x more common now than 30 years ago

Harvard researcher unearths data airlines don’t want you to notice: Three-hour flight delays are 4x more common now than 30 years ago

By Eva RoytburgAugust 14, 2025

concept technology modern real estate investment

Architecture today is driving AI ‘towards the direction that you’ve already preconceived in your mind’

By Ian MountMay 9, 2025

Tech industry insiders share their picks for the next startups who will ride the IPO wave after Figma’s blockbuster debut

Tech industry insiders share their picks for the next startups who will ride the IPO wave after Figma’s blockbuster debut

By Alexandra SternlichtAugust 4, 2025

Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of

Inside the rise of Whatnot, the wildly-entertaining, FOMO-inducing, $5 billion shopping app you’ve never heard of

By Jason Del ReyJune 16, 2025

Latest Stories

A barista wearing a green apron stands behind the bar and pours a drink into a cup

Retail Starbucks quietly retired its AI agent just months after deployment after it hallucinated coffee shop inventories and slowed down baristas

By Sasha RogelbergMay 28, 2026

A Google engineer is facing federal charges after allegedly using his employer’s confidential data to pocket $1.2 million on Polymarket

Investing A Google engineer is facing federal charges after allegedly using his employer’s confidential data to pocket $1.2 million on Polymarket

By Marco Quiroz-GutierrezMay 28, 2026

a woman looks at the produce she's buying

Economy More Americans are going hungry now than during the pandemic, as people face a ‘remarkable’ rise in food insecurity, New York Fed says

By Jacqueline MunisMay 28, 2026

ron

Personal Finance UBS says Ron DeSantis has a problem with his plan to help 92% of homeowners save on property taxes: His own state’s data

By Nick LichtenbergMay 28, 2026

Marc Benioff, chief executive officer of Salesforce

Success As AI slashes white-collar jobs, Salesforce CEO Marc Benioff says there’s one department still hiring: sales

By Emma BurleighMay 28, 2026

Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround

Newsletters Jane Fraser defied the ‘glass cliff’ to engineer Citi’s long-awaited turnaround

By Claire ZillmanMay 28, 2026

Costco CEO Ron Vachris says tech is ‘elevating’ workers,’ not replacing them—as IBM and Delta bosses make the same bet on humans

Success Costco CEO Ron Vachris says tech is ‘elevating’ workers,’ not replacing them—as IBM and Delta bosses make the same bet on humans

By Preston ForeMay 28, 2026

Boos, AI-washing, and ‘low-value human capital’: The psychological traps CEOs are falling into when they botch their AI messaging

C-Suite Boos, AI-washing, and ‘low-value human capital’: The psychological traps CEOs are falling into when they botch their AI messaging

By Claire ZillmanMay 28, 2026

More Design ThinkingPage 3 of 19

Why designing the future of business requires embracing radical transformation

Newsletters Why designing the future of business requires embracing radical transformation

By Nicole Gull McElroyApril 12, 2022

Newsletters Scaling design: Why your business needs a design system now
By Nicole Gull McElroyNovember 2, 2021

Airtable Chief Product Officer Andrew Ofstad

Newsletters ‘We are like a LEGO kit’: How Airtable mastered the art of the open-ended use case and became the premier database platform

By Nicole Gull McElroyMarch 29, 2022

U.S. indicts 4 Russian hackers for attacks on energy sector

Cybersecurity U.S. indicts 4 Russian hackers for attacks on energy sector

By Jack Gillum, Jeff Stone and BloombergMarch 24, 2022

NOBULL co-founders Marcus Wilson (left) and Michael Schaeffer (right) in their store in Boston.

Newsletters The duo behind CrossFit’s favorite athletic brand has a unique design approach—no BS—and it’s paying off

By Nicole Gull McElroyMarch 15, 2022

IDEO’s CEO is applying design thinking to find balance in the pandemic era

Leadership IDEO’s CEO is applying design thinking to find balance in the pandemic era

By Fortune EditorsMarch 9, 2022

How this woman you’ve never heard of shaped our world

Commentary How this woman you’ve never heard of shaped our world

By Paula ReesMarch 8, 2022

Commentary Patagonia doesn’t use the word ‘sustainable.’ Here’s why
By Beth ThorenNovember 2, 2021

Zillow’s first CDO looks ahead to a new era of ‘innovation and disruption’

Newsletters Zillow’s first CDO looks ahead to a new era of ‘innovation and disruption’

By Nicole Gull McElroyMarch 1, 2022

Two men standing in front of a wall of fans with the countryside in the background

Environment Giant fans made by this Swiss startup are sucking planet-warming CO2 right out of the sky

By Bernhard WarnerMarch 1, 2022

Bracken Darrell attends the Logitech And Visionary Choreographer JaQuel Knight Drive Change For BIPOC Creators Through Copyright Protection And New Film on July 28, 2021 in Los Angeles, California.

Tech Mouse- and keyboard-maker Logitech was dying a slow death. A design-focused CEO helped it thrive

By Vivek Wadhwa, Ismail Amla and Alex SalkeverFebruary 15, 2022

Portraits of black designers Wes O' Haire, Chelsi Cocking and Hasque May.

Newsletters Designing the change: Black designers on equity and representation in the industry

By Nicole Gull McElroyFebruary 15, 2022

How DoorDash leveraged a customer problem to create its most successful feature yet

Newsletters How DoorDash leveraged a customer problem to create its most successful feature yet

By Nicole Gull McElroyFebruary 1, 2022

Commentary Great workplace design can combat the ‘Great Resignation’
By Andy CohenOctober 25, 2021

What are women waiting for?

Commentary What are women waiting for?

By Carmen BusquetsJanuary 19, 2022

A woman’s touch: Why female-led startups are centering design in their business

Newsletters A woman’s touch: Why female-led startups are centering design in their business

By Nicole Gull McElroyJanuary 18, 2022

It’s time for Big Tech to play fair on IP

Commentary It’s time for Big Tech to play fair on IP

By Drew JohnsonJanuary 17, 2022

Welcome to the future: CES 2030 happened in 2022

Commentary Welcome to the future: CES 2030 happened in 2022

By Chris LeggJanuary 11, 2022

As cars become smartphones, Big Auto turns to handset chipmaker to survive

Design Thinking As cars become smartphones, Big Auto turns to handset chipmaker to survive

By Christiaan HetznerJanuary 7, 2022

Is your city lovable? Why the Great Migration is forcing city planners to rethink urban design

Newsletters Is your city lovable? Why the Great Migration is forcing city planners to rethink urban design

By Nicole Gull McElroyJanuary 4, 2022

The Art of business: Cheers to the creator of box wine

Commentary The Art of business: Cheers to the creator of box wine

By Andreas WidmerDecember 31, 2021

A factory worker inspects shoes.

Commentary Prosperity will be ‘made in America’ as supply chains buckle

By Bayard WinthropDecember 22, 2021

Virtual Reality Designer

Newsletters Virtual reality is offering designers new ways to see the world—and design for it, too

By Nicole Gull McElroyDecember 14, 2021

Rivian nabs a coveted MotorTrend award for its debut EV pickup, putting pressure on Tesla

Design Thinking Rivian nabs a coveted MotorTrend award for its debut EV pickup, putting pressure on Tesla

By Christiaan HetznerDecember 13, 2021

Woman looking at her phone screen.

Commentary Meet your new A.I. best friend

By Yana ZalesskayaDecember 10, 2021

This architecture firm is making up to $300,000 per project to design real estate in the metaverse

Tech This architecture firm is making up to $300,000 per project to design real estate in the metaverse

By Marco Quiroz-GutierrezDecember 9, 2021

Inside the Rolls-Royce plane that just smashed the electric-flight speed record

Tech Inside the Rolls-Royce plane that just smashed the electric-flight speed record

By Christiaan HetznerDecember 4, 2021

These brothers invented ‘smart’ motorized wheelchair tech to prevent collisions and injuries

Tech These brothers invented ‘smart’ motorized wheelchair tech to prevent collisions and injuries

By Dan CatchpoleDecember 2, 2021

Photo of Adi Tatarko

Conferences How COVID forced the home improvement industry to go online

By Meredith BalkusDecember 1, 2021

How Airbnb’s human-centered software design helped it win the pandemic

Newsletters How Airbnb’s human-centered software design helped it win the pandemic

By Nicole Gull McElroyNovember 30, 2021

NFTs gave my pictures of Tupac’s first record release party a second life

Commentary NFTs gave my pictures of Tupac’s first record release party a second life

By Lawrence DotsonNovember 26, 2021

College campuses should learn the power of design from corporate America

Commentary College campuses should learn the power of design from corporate America

By Suzanne Marie MushoNovember 22, 2021

Pensole Footwear Design Academy founder D'Wayne Edwards

Newsletters Designing opportunity: Nike design alum D’Wayne Edwards is creating equity for the next generation of Black footwear designers

By Nicole Gull McElroyNovember 16, 2021

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Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

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By Preston ForeMay 21, 2026

The river that supplies 40 million Americans is down to 23% — and about to make a $25 million bet on one fish

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By Dorany Pineda, Brittany Peterson and The Associated PressMay 27, 2026

Jamie Dimon said the American Dream was slipping away. JPMorgan just put $40 million on the table to fix it

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By Nick LichtenbergMay 27, 2026

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