Arts & Entertainment

    The buzz and business of the entertainment world.

    A photo of a poster for friend.com defaced with graffiti.

    22-year-old AI CEO behind ‘friend.com’ necklace welcomes graffiti on his $1 million ad campaign: ‘Capitalism is the greatest artistic medium’

    ”The audience completes the work,” Avi Schiffman, founder of the AI wearable, told Fortune. “I purchased the zeitgeist.”

    October 1, 2025

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