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Alyssa Meyers

Stay informed with Alyssa Meyers’s coverage and analysis.

50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’
Arts & Entertainment50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’
By Alyssa Meyers and Marketing BrewAugust 13, 2025
Super Bowl 2024 aerial shot
SuccessThese companies got the most bang for their buck with the most memorable Super Bowl ads, marketing exec says
By Marketing Brew and Alyssa MeyersJanuary 30, 2025
‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
Success‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
By Alyssa Meyers, Marketing Brew and Morning BrewApril 16, 2024
Kid on phone
SuccessGen Alpha loves sports (especially soccer) and spends 3 hours a day on social media by age 8
By Alyssa Meyers, Marketing Brew and Morning BrewApril 3, 2024
Caitlin Clark
LifestyleWomen’s March Madness ad revenue doubled this year, Disney VP says
By Alyssa Meyers, Marketing Brew and Morning BrewMarch 30, 2024
Lionel Messi
LifestyleThe Messi effect is supercharging MLS’ business impact: ‘I’ve been here quite a while, but I’ve never seen this’
By Alyssa Meyers, Marketing Brew and Morning BrewMarch 30, 2024
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Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese militaryplaceholder alt text
By Kate O'Keeffe and BloombergJune 8, 2026
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032placeholder alt text
By Nick LichtenbergJune 9, 2026
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him thereplaceholder alt text
By Preston ForeJune 8, 2026
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