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Alyssa Meyers

Stay informed with Alyssa Meyers’s coverage and analysis.

50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’
Arts & Entertainment
50 years after Title IX, women’s soccer is surging thanks to brand deals boosting visibility: ‘What’s been proven is people love women’s sports’
By Alyssa Meyers and Marketing BrewAugust 13, 2025
Super Bowl 2024 aerial shot
Success
These companies got the most bang for their buck with the most memorable Super Bowl ads, marketing exec says
By Marketing Brew and Alyssa MeyersJanuary 30, 2025
‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
Success
‘Change agent’ Caitlin Clark prompts advertiser free-for-all: ‘She’s jump-started a new era of basketball, and she’s propelling women’s sports forward’
By Alyssa Meyers, Marketing Brew and Morning BrewApril 16, 2024
Kid on phone
Success
Gen Alpha loves sports (especially soccer) and spends 3 hours a day on social media by age 8
By Alyssa Meyers, Marketing Brew and Morning BrewApril 3, 2024
Caitlin Clark
Lifestyle
Women’s March Madness ad revenue doubled this year, Disney VP says
By Alyssa Meyers, Marketing Brew and Morning BrewMarch 30, 2024
Lionel Messi
Lifestyle
The Messi effect is supercharging MLS’ business impact: ‘I’ve been here quite a while, but I’ve never seen this’
By Alyssa Meyers, Marketing Brew and Morning BrewMarch 30, 2024
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Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeSeptember 20, 2026
Success
Meet a 71-year-old who retired as a radiologist and professor, and now runs a banana-skewer business: ‘I never want to retire. Why would you do that?’placeholder alt text
By Preston ForeSeptember 20, 2026
Economy
Elon Musk’s DOGE swiped $329 million in humanitarian funding from Nepal, leaving a Gen Z tech revolution to transform the budding country’s economyplaceholder alt text
By Sasha RogelbergSeptember 20, 2026
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