• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow

1

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for

2

'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down

3

The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
SuccessArts & Entertainment

Beyoncé says her ‘country’ album was 5 years in the making and a response to ‘an experience that I had years ago where I did not feel welcomed’

By
Maria Sherman
Maria Sherman
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Maria Sherman
Maria Sherman
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 29, 2024, 11:31 AM ET
Beyonce
This cover image released by Parkwood/Columbia/Sony shows “Act ll: Cowboy Carter” by Beyonce.Parkwood/Columbia/Sony via AP
Add Fortune on Google for similar content.

First, Beyoncé arrived at the 2024 Grammy Awards in full cowboy regalia — making a statement without saying a word. Then, during the Super Bowl, she dropped two hybrid country songs: “Texas Hold ‘Em” and “16 Carriages.” All of that heralded her latest album, “Act ll: Cowboy Carter,” out Friday.

Recommended Video

As a Black woman reclaiming country music, she stands in opposition to stereotypical associations of the genre with whiteness. “Cowboy Carter” was five years in the making, a direct result of what Beyoncé has called “an experience that I had years ago where I did not feel welcomed … and it was very clear that I wasn’t,” most likely a reference to a 2016 CMAs performance that resulted in racist backlash.

Fast forward eight years, and last month, she became the first Black woman to ever top Billboard’s country music chart. The “Cowboy Carter” doesn’t shy away from country: the track list has teased potential collaborations with Dolly Parton and Willie Nelson and included a mention of the “Chitlin’ Circuit,” a Jim Crow-era network of Black entertainment venues. One song is titled “The Linda Martell Show,” after the performer who became the first Black woman to play the Grand Ole Opry.

Nevertheless, she declared on social media, “This ain’t a Country album. This is a ‘Beyoncé’ album” — in 10 words separating herself from the industry while still identifying herself as someone working in and with the genre.BEYONCÉ, TEXAS AND ‘DADDY LESSONS’

Beyoncé hails from Houston, a city with a rich musical interplay of “blues and country and hip-hop,” says Francesca T. Royster, a DePaul University professor and author of “Black Country Music: Listening for Revolutions.”

“The iconography of Texas as a place of freedom and boldness, those ideas have definitely been part of Beyonce’s ongoing star image,” Royster says.

Houston is also home to the rodeo, the country’s oldest Black trail ride, and Black cowboy culture — in 1800s Texas, one in four cowhands were Black. Royster says Beyoncé has inherited this history by exploring country sounds, as evidenced on the country-zydeco-R&B barnburner “Daddy Lessons” from 2016’s groundbreaking “Lemonade.”

At the time, though, the Recording Academy rejected its inclusion in the Grammys’ country categories. “Daddy Lessons” was also kept off country radio, says Alice Randall, author of “My Black Country” and the first Black woman to write a country No. 1 hit in Trisha Yearwood’s “XXX’s and OOO’s (An American Girl).”

The hybridized approach of “Daddy Lessons” came two years before Lil Nas X’s “Old Town Road” would raise similar questions of what kind of artists are embraced by the country music industry when they experiment with different styles.THE 2016 CMAs

If there is a lightning rod country music moment in Beyoncé’s career to date, it’s her performance of “Daddy Lessons” at the 2016 Country Music Awards with The Chicks, six days before Donald Trump won the U.S. presidential election.

“The CMAs are an important place to stage and test the ways that the genre is willing to collaborate and connect,” says Royster.

The award show regularly welcomes pop musicians to perform alongside country acts in an attempt to reach new audiences — Justin Timberlake and Chris Stapleton performed together the year prior.

Critics celebrated the powerful performance, but online, Beyoncé was met with racist backlash and some viewers labeled her “anti-American.”

“This was an especially difficult time to perform racial crossing because of the heightened tensions around the election and the unresolved tension of The Chicks,” Royster says.

In 2003, just before the U.S. invasion of Iraq, The Chicks’ Natalie Maines said they were ashamed to be from the same state as then-President George W. Bush. There was immense backlash that “reflected the kind of preferences that country music ended up moving towards in that post-9/11 moment, where country radio shunned The Chicks, stopped playing their music, and instead, played these jingoistic anthems and helped popularize them,” says Amanda Martinez, author of the upcoming “Gone Country: How Nashville Transformed a Music Genre into a Lifestyle Brand.”

When they joined Beyoncé, it was their first time back at the CMAs.

Beyoncé had aligned herself with the Black Lives Matter movement and performed at the 2016 Super Bowl halftime show surrounded by Black dancers in black leather and black berets, reminiscent of the Black Panthers. Some football fans vowed to #BoycottBeyonce.

For Beyoncé and the Chicks — symbols of progressive politics in a traditionally conservative arena — “it was just too much,” says Martinez, who adds that the CMAs were very excited to get Beyoncé, and then quickly changed course, scrubbing any mention of her appearance from social media.COUNTRY MUSIC IS BLACK MUSIC

If “Lemonade” established Beyoncé’s dedication to Black empowerment, and her last album, “Act l: Renaissance” is viewed as an exercise in reclaiming House music, on this album, “she is reclaiming the Black roots of country music,” says Martinez. That’s evidenced in the inclusion of banjoist Rhiannon Giddens, whose music and scholarship highlights the contributions of Black Americans in folk and country.

Martinez sees Beyoncé’s direct predecessors in Martell, The Pointer Sisters and Tina Turner’s 1974 country album — and a present one in up-and-comer Tanner Adell, who sings, “looking like Beyoncé with a lasso,” on her 2023 single “Buckle Bunny.”

“16 Carriages,” which pulls from gospel country and Beyoncé’s own rich ballad repertoire, functions “in conversation with (Johnny Cash’s) ‘16 Tons,'” Randall says.

In Randall’s view, the impossible-to-define origins of country music center on three forms: Celtic ballad storytelling, African influences and evangelical Christianity.

“Country music can’t be country music without Black influences,” she says, pointing out that Hank Williams’ mentor was a Black musician from Alabama named Rufus “Tee Tot” Payne and that the American folk group The Carter Family learned from Lesley Riddle.

Black musicians’ lack of visibility, too, in the genre is a factor for prevailing stereotypes: Martell’s 1970 landmark record “Color Me Country” was incredibly influential and successful — only for her label to divest from her, instead funneling resources into a white performer.

That extends to songwriters as well. “There is a word I use: as a songwriter, you can go ‘incog-negro.’ No one knows you’re Black when they’re listening to a song. I was writing songs about the Black experience, but I was incog-negro,” Randall says, using Charley Pride as an example. “They did not let his audience know he was Black until he was popular.”

Add gender into the equation and “small towns are smaller for Black girls,” she says. “And Music Row is a small town.”THIS AIN’T A COUNTRY ALBUM, IT’S A BEYONCÉ ALBUM

“Country music has a rigid, centralized power structure that has wielded a lot of power over ‘what country music is,’” says Martinez. Beyoncé is not beholden to those forces.

“Beyoncé is Black, so she can be seen as an outsider,” she says. “But she says, ‘This ain’t a country album.’ I think that this speaks to the distinction between country music as an art form without boundaries, and the industry of country music.”

Randall agrees: “The songs that have been released preserve the best of country and take country to places it has never been.”

“Evolving and preserving is a facet of the genius of Beyoncé,” she says.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Maria Sherman
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • TikTok icon
  • YouTube icon

Latest in Success

lebron
Arts & EntertainmentSports
LeBron James, the only billionaire currently active in the NBA, signs a minimum contract with the Philadelphia 76ers
By Catherina GioinoJuly 24, 2026
3 hours ago
Wealthy man in car
SuccessMillionaires
120 millionaires have signed a letter begging the British government to tax them more: ‘We can afford it’
By Emma BurleighJuly 24, 2026
4 hours ago
This CEO once bought a bankrupt furniture company for $80,000. At 95, he’s now given away millions
Successphilanthropy
This CEO once bought a bankrupt furniture company for $80,000. At 95, he’s now given away millions
By Sydney LakeJuly 24, 2026
4 hours ago
nyse
CommentaryEconomics
AI doesn’t end scarcity. It relocates it
By François Candelon, Paul-Louis Andres and Augustin ManchonJuly 24, 2026
10 hours ago
Amazon founder Jeff Bezos
SuccessBillionaires
Amazon’s Jeff Bezos could be the latest American billionaire to buy into European soccer clubs—he’s eyeing up a stake in Liverpool FC
By Emma BurleighJuly 23, 2026
1 day ago
Sanae Takaichi
Successwork-life balance
Despite Tokyo’s push for a 4-day week for better work-life balance, Japan’s prime minister boasts sleeping just ‘zero to three’ hours a night
By Preston ForeJuly 23, 2026
1 day ago

Most Popular

Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
Big Tech
Jensen Huang made his $172 billion fortune on AI chips. His family's $75 million gift to Vanderbilt argues art decides what technology is for
By Sydney LakeJuly 23, 2026
2 days ago
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
Economy
'The demographic dividend of the last 40 years is ending': J.P. Morgan says the world is running out of the two things that kept interest rates down
By Eleanor PringleJuly 24, 2026
12 hours ago
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
Economy
The $39 trillion U.S. national debt isn’t as high as Japan’s and Singapore’s relative to economy size—and yet it's still worse somehow
By Sasha RogelbergJuly 23, 2026
1 day ago
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
Real Estate
The millennial generation has split, new Fed research shows: Those over 35 are edging toward boomer-style wealth, while everyone else falls behind
By Nick LichtenbergJuly 22, 2026
2 days ago
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
Personal Finance
Spain lifted the World Cup, but the IRS still gets a cut of its $50 million pay day as players, coaches and refs all face complex U.S. “jock taxes”
By Joshua HongJuly 23, 2026
2 days ago
Current price of oil as of July 23, 2026
Personal Finance
Current price of oil as of July 23, 2026
By Joseph HostetlerJuly 23, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.