• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers

1

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

2

Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive

3

Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
SuccessArts & Entertainment

Beyoncé says her ‘country’ album was 5 years in the making and a response to ‘an experience that I had years ago where I did not feel welcomed’

By
Maria Sherman
Maria Sherman
and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Maria Sherman
Maria Sherman
and
The Associated Press
The Associated Press
Down Arrow Button Icon
March 29, 2024, 11:31 AM ET
Beyonce
This cover image released by Parkwood/Columbia/Sony shows “Act ll: Cowboy Carter” by Beyonce.Parkwood/Columbia/Sony via AP

First, Beyoncé arrived at the 2024 Grammy Awards in full cowboy regalia — making a statement without saying a word. Then, during the Super Bowl, she dropped two hybrid country songs: “Texas Hold ‘Em” and “16 Carriages.” All of that heralded her latest album, “Act ll: Cowboy Carter,” out Friday.

Recommended Video

As a Black woman reclaiming country music, she stands in opposition to stereotypical associations of the genre with whiteness. “Cowboy Carter” was five years in the making, a direct result of what Beyoncé has called “an experience that I had years ago where I did not feel welcomed … and it was very clear that I wasn’t,” most likely a reference to a 2016 CMAs performance that resulted in racist backlash.

Fast forward eight years, and last month, she became the first Black woman to ever top Billboard’s country music chart. The “Cowboy Carter” doesn’t shy away from country: the track list has teased potential collaborations with Dolly Parton and Willie Nelson and included a mention of the “Chitlin’ Circuit,” a Jim Crow-era network of Black entertainment venues. One song is titled “The Linda Martell Show,” after the performer who became the first Black woman to play the Grand Ole Opry.

Nevertheless, she declared on social media, “This ain’t a Country album. This is a ‘Beyoncé’ album” — in 10 words separating herself from the industry while still identifying herself as someone working in and with the genre.BEYONCÉ, TEXAS AND ‘DADDY LESSONS’

Beyoncé hails from Houston, a city with a rich musical interplay of “blues and country and hip-hop,” says Francesca T. Royster, a DePaul University professor and author of “Black Country Music: Listening for Revolutions.”

“The iconography of Texas as a place of freedom and boldness, those ideas have definitely been part of Beyonce’s ongoing star image,” Royster says.

Houston is also home to the rodeo, the country’s oldest Black trail ride, and Black cowboy culture — in 1800s Texas, one in four cowhands were Black. Royster says Beyoncé has inherited this history by exploring country sounds, as evidenced on the country-zydeco-R&B barnburner “Daddy Lessons” from 2016’s groundbreaking “Lemonade.”

At the time, though, the Recording Academy rejected its inclusion in the Grammys’ country categories. “Daddy Lessons” was also kept off country radio, says Alice Randall, author of “My Black Country” and the first Black woman to write a country No. 1 hit in Trisha Yearwood’s “XXX’s and OOO’s (An American Girl).”

The hybridized approach of “Daddy Lessons” came two years before Lil Nas X’s “Old Town Road” would raise similar questions of what kind of artists are embraced by the country music industry when they experiment with different styles.THE 2016 CMAs

If there is a lightning rod country music moment in Beyoncé’s career to date, it’s her performance of “Daddy Lessons” at the 2016 Country Music Awards with The Chicks, six days before Donald Trump won the U.S. presidential election.

“The CMAs are an important place to stage and test the ways that the genre is willing to collaborate and connect,” says Royster.

The award show regularly welcomes pop musicians to perform alongside country acts in an attempt to reach new audiences — Justin Timberlake and Chris Stapleton performed together the year prior.

Critics celebrated the powerful performance, but online, Beyoncé was met with racist backlash and some viewers labeled her “anti-American.”

“This was an especially difficult time to perform racial crossing because of the heightened tensions around the election and the unresolved tension of The Chicks,” Royster says.

In 2003, just before the U.S. invasion of Iraq, The Chicks’ Natalie Maines said they were ashamed to be from the same state as then-President George W. Bush. There was immense backlash that “reflected the kind of preferences that country music ended up moving towards in that post-9/11 moment, where country radio shunned The Chicks, stopped playing their music, and instead, played these jingoistic anthems and helped popularize them,” says Amanda Martinez, author of the upcoming “Gone Country: How Nashville Transformed a Music Genre into a Lifestyle Brand.”

When they joined Beyoncé, it was their first time back at the CMAs.

Beyoncé had aligned herself with the Black Lives Matter movement and performed at the 2016 Super Bowl halftime show surrounded by Black dancers in black leather and black berets, reminiscent of the Black Panthers. Some football fans vowed to #BoycottBeyonce.

For Beyoncé and the Chicks — symbols of progressive politics in a traditionally conservative arena — “it was just too much,” says Martinez, who adds that the CMAs were very excited to get Beyoncé, and then quickly changed course, scrubbing any mention of her appearance from social media.COUNTRY MUSIC IS BLACK MUSIC

If “Lemonade” established Beyoncé’s dedication to Black empowerment, and her last album, “Act l: Renaissance” is viewed as an exercise in reclaiming House music, on this album, “she is reclaiming the Black roots of country music,” says Martinez. That’s evidenced in the inclusion of banjoist Rhiannon Giddens, whose music and scholarship highlights the contributions of Black Americans in folk and country.

Martinez sees Beyoncé’s direct predecessors in Martell, The Pointer Sisters and Tina Turner’s 1974 country album — and a present one in up-and-comer Tanner Adell, who sings, “looking like Beyoncé with a lasso,” on her 2023 single “Buckle Bunny.”

“16 Carriages,” which pulls from gospel country and Beyoncé’s own rich ballad repertoire, functions “in conversation with (Johnny Cash’s) ‘16 Tons,'” Randall says.

In Randall’s view, the impossible-to-define origins of country music center on three forms: Celtic ballad storytelling, African influences and evangelical Christianity.

“Country music can’t be country music without Black influences,” she says, pointing out that Hank Williams’ mentor was a Black musician from Alabama named Rufus “Tee Tot” Payne and that the American folk group The Carter Family learned from Lesley Riddle.

Black musicians’ lack of visibility, too, in the genre is a factor for prevailing stereotypes: Martell’s 1970 landmark record “Color Me Country” was incredibly influential and successful — only for her label to divest from her, instead funneling resources into a white performer.

That extends to songwriters as well. “There is a word I use: as a songwriter, you can go ‘incog-negro.’ No one knows you’re Black when they’re listening to a song. I was writing songs about the Black experience, but I was incog-negro,” Randall says, using Charley Pride as an example. “They did not let his audience know he was Black until he was popular.”

Add gender into the equation and “small towns are smaller for Black girls,” she says. “And Music Row is a small town.”THIS AIN’T A COUNTRY ALBUM, IT’S A BEYONCÉ ALBUM

“Country music has a rigid, centralized power structure that has wielded a lot of power over ‘what country music is,’” says Martinez. Beyoncé is not beholden to those forces.

“Beyoncé is Black, so she can be seen as an outsider,” she says. “But she says, ‘This ain’t a country album.’ I think that this speaks to the distinction between country music as an art form without boundaries, and the industry of country music.”

Randall agrees: “The songs that have been released preserve the best of country and take country to places it has never been.”

“Evolving and preserving is a facet of the genius of Beyoncé,” she says.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Maria Sherman
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

40 is the new 50: Millennial jobseekers are giving their resumes a facelift by hiding years of experience to land jobs
Future of WorkCareers
40 is the new 50: Millennial jobseekers are giving their resumes a facelift by hiding years of experience to land jobs
By Jacqueline MunisMay 24, 2026
16 hours ago
David Bennahum
CommentaryMedia
I was one of the internet’s first influencers. AI just killed the whole category — and created something better
By David S. BennahumMay 24, 2026
19 hours ago
gf
SuccessEntrepreneurship
Meet the 32-year-old who is America’s only full-time spelling bee coach — he charges up to $180 per hour
By Ben Nuckols and The Associated PressMay 23, 2026
1 day ago
Mel Robbins
SuccessGen Z
Millionaire podcaster Mel Robbins hits back at Gen Z’s lazy label—she says they’re stuck in a world their baby boomer parents wouldn’t even recognize
By Emma BurleighMay 23, 2026
2 days ago
Josh Smith, founder of Montana Knife Company.
SuccessEntrepreneurs
This 39-year-old quit his lineman job during the pandemic and built a $50 million company in his backyard
By Nick LichtenbergMay 23, 2026
2 days ago
Jon McNeill
SuccessCareers
Former Tesla president shares the secret to success he learned from his former boss, Elon Musk: ‘He demands to only work with world-class talent’
By Preston ForeMay 23, 2026
2 days ago

Most Popular

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
4 days ago
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
Lifestyle
Uber CEO says rideshare 'freed up' his son from having to get a driver’s license—and he's one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
16 hours ago
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
Success
Indeed chief economist says we’re entering an era of ‘great mismatch’ thanks to a generational imbalance of workers
By Emma BurleighMay 22, 2026
3 days ago
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
Real Estate
Inside the 'stealth wealth' playbook: How Silicon Valley's elite buy multimillion-dollar mansions without leaving a paper trail
By Sydney LakeMay 24, 2026
17 hours ago
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
Success
Apple’s Steve Wozniak says he cofounded the tech giant after 5 rejections from HP—not to ‘make money.’ For years, his paycheck was just $50
By Preston ForeMay 22, 2026
3 days ago
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
5 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.