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Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash
Aerie built a $2 billion brand by rejecting Victoria’s Secret’s old playbook. Now it wants to win the AI backlash

An ad featuring Pamela Anderson offers an update to the brand’s body-positive ethos for the AI era.

By Phil WahbaApril 30, 2026
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
Emma Grede, who helped found the $5 billion Skims empire, rejects ‘celebrity CEO’ label: ‘I’m a CEO who’s done so well you know my name’
By Cheyann HarrisApril 29, 2026
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
She left Citigroup after 18 years as one of its top women. Why Ida Liu chose HSBC as her next move
By Nicholas GordonApril 27, 2026
Fortune 500 Power Moves: Which executives gained and lost power this week
Fortune 500 Power Moves: Which executives gained and lost power this week
By Fortune EditorsApril 24, 2026
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
Trek spent over $300,000 closing women’s cycling’s prize-money gap. Its CEO says the point is to make the checks obsolete
By Catherina GioinoApril 26, 2026
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
Meet the founder who started over at 50 and worked 20-hour days to build a multimillion dollar cookie dough empire—and still won’t take a day off
By Orianna Rosa RoyleApril 26, 2026
Latest Stories
Chinese court rules firms can’t lay off workers on AI grounds
AIChinese court rules firms can’t lay off workers on AI grounds
By Victor Swezey and BloombergMay 3, 2026
Iran has collected a ‘pittance’ of less than $1.3 million in Hormuz tolls, Bessent says, as currency dives to fresh record low
PoliticsIran has collected a ‘pittance’ of less than $1.3 million in Hormuz tolls, Bessent says, as currency dives to fresh record low
By Adam Schreck, Melanie Lidman and The Associated PressMay 3, 2026
2 U.S. service members missing after multinational war games in Morocco
Politics2 U.S. service members missing after multinational war games in Morocco
By The Associated PressMay 3, 2026
Landlords who were barred from evicting tenants during COVID are in settlement talks with DOJ to recoup as much as $1.5 billion
Real EstateLandlords who were barred from evicting tenants during COVID are in settlement talks with DOJ to recoup as much as $1.5 billion
By Michael Casey and The Associated PressMay 3, 2026
Trumps says some ‘very interesting’ UFO files will be revealed, and the Pentagon promises ‘never-before-seen’ information
PoliticsTrumps says some ‘very interesting’ UFO files will be revealed, and the Pentagon promises ‘never-before-seen’ information
By Collin Binkley and The Associated PressMay 3, 2026
The dollar has fallen 10% under Trump. It helps big multinational companies but is a ‘hidden tax’ raising costs from vacations to groceries
North AmericaThe dollar has fallen 10% under Trump. It helps big multinational companies but is a ‘hidden tax’ raising costs from vacations to groceries
By Matt Sedensky and The Associated PressMay 3, 2026
jason corso
CommentaryAI models are choking on junk data
By Jason CorsoMay 3, 2026
He started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
SuccessHe started as a part-time Starbucks barista at 17. Now he’s an exec designing the menu
By Orianna Rosa RoyleMay 3, 2026
More MPWPage 18 of 100
Women in tech are fighting A.I. bias—but where are the men?
NewslettersWomen in tech are fighting A.I. bias—but where are the men?
By Kristen Bellstrom and Emma HinchliffeNovember 10, 2021
  • Netflix-Minyong Kim-Squid Game
    NewslettersMeet the exec who brought ‘Squid Game’ to Netflix
    By Claire Zillman and Emma HinchliffeOctober 21, 2021
Whitney Wolfe Herd-Bumble
MPWEXCLUSIVE: Bumble reaches majority female C-suite with the hire of a new chief people officer
By Emma HinchliffeNovember 10, 2021
We asked thousands of women what’s holding them back. Here’s what they had to say
CommentaryWe asked thousands of women what’s holding them back. Here’s what they had to say
By Victoria Mars and Christine SvarerNovember 10, 2021
Leadership-Guide-Fidji-Simo
LeadershipStrategy Session: Instacart CEO Fidji Simo on how she found her own leadership groove
By Maria AspanNovember 10, 2021
Sarah Friar, CEO of Nextdoor
NewslettersCEO Sarah Friar sold Nextdoor as a ‘kinder’ social network. Investors are buying it—for now.
By Emma Hinchliffe and Claire ZillmanNovember 9, 2021
Photo of mother helping son with homework at home
EconomyMoms with access to remote work were most likely to leave their jobs in pandemic
By Chabeli Carrazana and The 19thNovember 8, 2021
  • ‘We don’t need to be fixed’: How to close the wage gap on Latina Equal Pay Day
    MPW‘We don’t need to be fixed’: How to close the wage gap on Latina Equal Pay Day
    By Marco Quiroz-GutierrezOctober 21, 2021
Federal Reserve Chair Jerome Powell
FinanceFederal Reserve Chair Jerome Powell: ‘Pandemic recession has particularly hurt women’
By Christopher Rugaber and The Associated PressNovember 8, 2021
Greta Thunberg COP26
NewslettersThese young climate activists are pushing for change at COP26
By Emma HinchliffeNovember 8, 2021
A former executive is suing electric vehicle maker Rivian, alleging gender discrimination.
NewslettersThe ‘bro culture’ accusations against electric vehicle startup Rivian ticks every box on the toxic workplace checklist
By Kristen Bellstrom and Emma HinchliffeNovember 5, 2021
Meghan Markle is surprising senators with phone calls about paid leave
NewslettersMeghan Markle is surprising senators with phone calls about paid leave
By Claire Zillman and Emma HinchliffeNovember 4, 2021
Winsome Sears makes history by becoming the first woman of color to serve as Virginia’s lieutenant governor
MPWWinsome Sears makes history by becoming the first woman of color to serve as Virginia’s lieutenant governor
By Bre Bradham and BloombergNovember 3, 2021
  • ShareWell founder and CEO Cece Chang.
    MPWEXCLUSIVE: Former First Round Capital partner CeCe Cheng launches peer support startup after overcoming an emotionally abusive relationship
    By Emma HinchliffeOctober 21, 2021
USPS Stamp Katharine Graham-Fortune 500 CEO
MPWUSPS honors the first female CEO of a Fortune 500 company on its new 2022 stamps
By Felicia HouNovember 3, 2021
Boston gets its first female mayor of color, proving that ‘building the pipeline works’
NewslettersBoston gets its first female mayor of color, proving that ‘building the pipeline works’
By Kristen Bellstrom and Emma HinchliffeNovember 3, 2021
Dick’s Sporting Goods gets an assist from Nike
RetailDick’s Sporting Goods gets an assist from Nike
By Phil WahbaNovember 3, 2021
Female-founded startups are having a banner year in many regards.
NewslettersFemale-founded startups had a dire 2020. In 2021, they’re breaking records for money raised and exits
By Claire Zillman and Emma HinchliffeNovember 2, 2021
After shuttering locations and facing accusations of racism in stores, Glossier hires SVP to reboot retail and fuel expansion
MPWAfter shuttering locations and facing accusations of racism in stores, Glossier hires SVP to reboot retail and fuel expansion
By Emma HinchliffeNovember 2, 2021
Women’s fear of appearing incompetent mean they’re less likely to ask for deadline extensions—and it’s burning them out
NewslettersWomen’s fear of appearing incompetent mean they’re less likely to ask for deadline extensions—and it’s burning them out
By Emma HinchliffeNovember 1, 2021
Could corporate America embrace paid ‘period leave’?
MPWCould corporate America embrace paid ‘period leave’?
By Kylie LoganOctober 30, 2021
A common strategy for closing the gender pay gap actually hurts women’s earning power
NewslettersA common strategy for closing the gender pay gap actually hurts women’s earning power
By Kristen Bellstrom and Claire ZillmanOctober 29, 2021
FDA tightens rules on breast impants
HealthFDA tightens rules for breast implants, after deaths and years of scrutiny over health risks
By Maria AspanOctober 28, 2021
Is America about to our blow our best—and perhaps last—chance for paid leave?
NewslettersIs America about to our blow our best—and perhaps last—chance for paid leave?
By Kristen Bellstrom and Claire ZillmanOctober 28, 2021
Paid leave is unlikely to make it into Democrats' spending package.
PoliticsPaid leave likely cut from Democrats’ spending package
By Megan LeonhardtOctober 27, 2021
Rent the Runway IPO-Jennifer Hyman
FinanceWhy Rent the Runway’s CEO believes its $357 million IPO is a ‘step forward’ for female founders
By Maria AspanOctober 27, 2021
Washington Spirit v Kansas City
NewslettersKansas City women’s soccer team is getting a first-of-its-kind stadium
By Claire ZillmanOctober 27, 2021
October-Books-2021-The-Chancellor
MPWThe odyssey of German chancellor Angela Merkel
By Kati MartonOctober 26, 2021
Biden to nominate Jessica Rosenworcel as first female FCC Chair
MPWBiden to nominate Jessica Rosenworcel as first female FCC Chair
By Todd Shields and BloombergOctober 26, 2021
Sara Blakely celebrates Spanx’s Blackstone deal by giving all employees first class plane tickets and $10,000
NewslettersSara Blakely celebrates Spanx’s Blackstone deal by giving all employees first class plane tickets and $10,000
By Claire Zillman and Emma HinchliffeOctober 26, 2021
Amazon has a paid leave problem that costs workers money—and sometimes their jobs
NewslettersAmazon has a paid leave problem that costs workers money—and sometimes their jobs
By Emma HinchliffeOctober 25, 2021
Woman laying on bed with eyes closed in dark room under a sky light.
PoliticsPregnancy loss is common. Paid time off afterward is not
By Barbara Rodriguez and The 19thOctober 22, 2021
Biden White House debuts the U.S.’s first national gender strategy
NewslettersBiden White House debuts the U.S.’s first national gender strategy
By Emma HinchliffeOctober 22, 2021
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Personal Finance
Scott Bessent on financial literacy: 'it drives me crazy' to see young men in blue-collar construction jobs playing the lotteryplaceholder alt text
By Fatima Hussein and The Associated PressMay 1, 2026
Economy
Gen Z is rebelling against the economy with ‘disillusionomics,’ tackling near 6-figure debt by turning life into a giant list of income streamsplaceholder alt text
By Jacqueline MunisMay 2, 2026
Commentary
The American household just took an 81% margin cut. Wall Street hasn’t priced it inplaceholder alt text
By Katica RoyMay 2, 2026
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