Best Small and Medium Workplaces in Retail

To determine the Best Workplaces in Retail in 2025, Fortune partnered with global people analytics firm Great Place to Work to analyze survey feedback representing more than 87,000 U.S. employees. See also: the Best Large Workplaces in Retail.

SEE ALL FORTUNE GREAT PLACE TO WORK RANKINGS Methodology

The Top Ten

Babylist

Prev. #1

Employees say:"We have a "kudos" channel in Slack that is always poppin' with people offering kudos and praise, which is SO essential to feeling like an appreciated contributor. Salaries are above average and work life balance is heavily encouraged. Great place to work as a parent!"

Supplyhouse.com

NEW

Employees say:"The people are the best part about SupplyHouse. Everyone here truly cares about their work and each other. It is such a motivating and positive environment when everyone cares about what they do. It is the best company I have ever worked for. Leadership is very communicative and transparent with updates and changes in monthly town halls and other meetings. It truly makes you feel a part of the team. The company welcomes new hires with messaging, acknowledges employees with our shout-out Slack channel, and rewards hard workers with great projects and fair pay."

Once Upon A Farm

+1 spotPrev. #4

Employees say:"What I like most about the company is that people do not doubt your abilities based on your personal background or education. Everyone takes your thoughts and opinions seriously and shows inclusiveness and understanding. Whenever you make a good suggestion, everyone praises you enthusiastically, which makes me feel that everyone in the team interacts with sincerity. Working in this team makes me feel safe, secure, and happy."

Presence Marketing

+6 spotsPrev. #10

Employees say:"This is the first place of employment that I really feel like I have genuine autonomy to determine my own success. I am given more trust to do my job well, and people respect me as a valuable human from all levels of management and co-workers than anywhere else I've worked in my life. In the short amount of time that I've worked for the company I've been rewarded for a job well done (dinner on the company from my immediate manager), for simply being on the team (holiday gift), and opportunities to be involved in team building activities (fundraisers, wellness). Even though I'm basically a remote worker on the road, I feel a connection to my team around the country because we stay in touch regularly."

Saatva

+1 spotPrev. #6

Employees say:"We hire 'nice'! Because of that, it is truly a pleasure to interact with people at all levels. We also give feedback in a caring, constructive manner, where the recipient doesn't feel like they did something wrong, rather that it is an opportunity to increase their knowledge and provide the best service possible to our customers. Mistakes are treated as honest mishaps and people aren't punished or looked down upon for them."

Scentbird

NEW

Employees say:"It is very cool to work in a global company with multiple cultures, which puts such a strong emphasis on company culture and collaboration. I love that it is such a healthy and non-toxic environment. Also, the onboarding process is second to none—I have never had such a thorough and welcoming onboarding experience."

Mockingbird

-2 spotsPrev. #5

Employees say:"Mockingbird is a group of highly qualified individuals, each an expert in their own right, and yet, our culture of humility and collaboration has made us feel empowered to provide input even in areas outside of our own expertise. And, all of said input is welcome, valued, and respected. These and so many other things make this a truly unique place to work."

JMBullion.com

Prev. #8

Employees say:"They have catered food and fun little events multiple times a week, quarterly social events, and a massive holiday party every year. I understand that companies often throw events to boost morale, but JM employees make it a point to spend time with each other outside of the office because we enjoy it."

Wills Group / Dash In

Prev. #9

Employees say:"One unique aspect of this company that makes it a great place to work is the hybrid work environment. Having the flexibility to work from home several days a week allows me to be more productive and better balance my responsibilities. Additionally, the TPO team does an excellent job of fostering engagement and community within the HQ team. Their initiatives, such as monthly birthday and anniversary celebrations, wellness fairs, spontaneous yoga sessions, impromptu lunches, and fun activities like games and giveaways, create a positive and inclusive workplace culture."

Puffy

-3 spotsPrev. #7

Employees say:"At our company, we prioritize autonomy and creativity—every team member is trusted to take ownership of bold ideas and turn them into real impact. One unique aspect is our 'Innovation Hours' every Friday, where employees can work on any passion project that benefits the company or their personal growth."