Commentary

    Ideas and insights on pressing issues facing the business world.

    I’m the CEO of GoodRx. A new era of access demands smarter design for direct-to-consumer drug pricing

    I’m the CEO of GoodRx. A new era of access demands smarter design for direct-to-consumer drug pricing

    A Fortune Most Powerful Women member, Barnes believes there are three essential elements for effective DTC models.

    By
    September 5, 2025

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