• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsBitcoin

ARK’s Cathie Wood is betting on Bitcoin, saying the ‘digital gold’ is more inflation and deflation-proof than traditional assets

Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
Eleanor Pringle
By
Eleanor Pringle
Eleanor Pringle
Senior Reporter, Economics and Markets
Down Arrow Button Icon
November 3, 2023, 8:41 AM ET
Cathie Wood, chief executive officer and chief investment officer, Ark Invest
Cathie Wood, chief executive officer and chief investment officer, Ark Invest, is still backing Bitcoin.PATRICK T. FALLON—AFP via Getty Images

Critics of Bitcoin have only gained further ammunition with the conclusion of Sam Bankman-Fried’s fraud case—but Cathie Wood is standing by the asset.

For the past couple of years the CEO of Ark Invest has maintained that prices will begin to fall—or deflate—thanks to emerging technologies such as AI and blockchain.

Despite some current evidence to the contrary—the Fed has been waging a war to bring inflation down since March 2022—Wood said: “We’re going to see deflation before all of this is over, and we’re beginning to see it already.

“We think this period of time is much more like the 19-teens than the 1970s.”

The decade of high inflation in the latter part of the 20th century has drawn comparisons to the current climate, with Deutsche Bank saying it is seeing a “striking number of parallels” between the two.

Yet irrespective of inflation or deflation, Wood’s long term priorities remained focussed on Bitcoin—which she believes will weather either storm.

When asked whether she’d choose to hold gold, cash or Bitcoin over the next 10 years on Bloomberg’s Merryn Talks Moneypodcast, Wood responded: “Bitcoin, hands down. Bitcoin is a hedge against both inflation and deflation—so is gold—but Bitcoin is digital … gold already has its demand, it’s happened, Bitcoin is new.

“Institutions are barely involved and young people would much prefer to hold Bitcoin than to hold gold.”

She acknowledged that both gold and Bitcoin are hedges against deflation but said the cryptocurrency has been performing better recently.

The asset, which Wood describes as “digital gold” is sitting at more than $34,000 at the time of writing. That’s down from in excess of $64,000 in late 2021.

ARK said the asset will be worth $1.48 million by 2030 in a report published earlier this year, representing a more than 4,252% increase from its current price.

Wood pushed back on the assumption that the current rise in the price of Bitcoin is because buyers are trying to hedge against inflation, saying the asset protects just as well against deflation.

“I don’t believe that inflation is why it’s going up,” Wood said. “There’s no counterparty risk in Bitcoin, it’s a completely transparent, decentralized network you can see everything that’s going on on the network.

“You cannot see what’s going on inside regional banks, you can only surmise because they’re losing deposits and they have to fund those by selling securities.”

The emptying Bitcoin train

Those flying the flag for coins may be somewhat subdued after the so-called ‘crypto king,’ Sam Bankman Fried, was found guilty of seven counts on Thursday, the culmination of a year-long criminal proceeding following the November 2022 collapse of the crypto exchange FTX.

“Sam Bankman-Fried perpetrated one of the biggest financial frauds in American history—a multibillion-dollar scheme designed to make him the king of crypto,” U.S. Attorney Damian Williams said at a Thursday night press conference. “But here’s the thing: The cryptocurrency industry might be new, the players like Sam Bankman-Fried might be new, but this kind of fraud, this kind of corruption, is as old as time. And we have no patience for it.”

The culmination of the month-long trial may be the latest news in the crypto world, but fears over the market’s legitimacy have been long-held by legendary investors.

Warren Buffett famously said he wouldn’t take “all the Bitcoin in the world”—currently worth around $670 billion—for $25.

“What would I do with it?” Buffett asked. “I have to sell it back to you, one way or another. It isn’t going to do anything.”

Meanwhile JPMorgan Chase CEO Jamie Dimon agrees with Wood that blockchain is a “deployable” technology, but says Bitcoin is a “hyped-up fraud.”

“I think all that’s been a waste of time and why you guys waste any breath on it is totally beyond me,” he told CNBC last year. “Bitcoin itself is a hyped up fraud. It’s a pet rock.”

This type of resounding criticism has also been issued by Microsoft co-founder Bill Gates. While his adversary—and the richest man on earth—Elon Musk is a fan of cryptocurrencies, Gates is underwhelmed.

Cryptocurrencies are “100% based on greater fool theory” Gates said last year, adding: “I’m used to asset classes … like a farm where they have output, or like a company where they make products.” 

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Eleanor Pringle
By Eleanor PringleSenior Reporter, Economics and Markets
LinkedIn icon

Eleanor Pringle is an award-winning senior reporter at Fortune covering news, the economy, and personal finance. Eleanor previously worked as a business correspondent and news editor in regional news in the U.K. She completed her journalism training with the Press Association after earning a degree from the University of East Anglia.

See full bioRight Arrow Button Icon

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
1 month ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
1 month ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
1 month ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
1 month ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
1 month ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
1 month ago

Most Popular

placeholder alt text
Success
At 18, doctors gave him three hours to live. He played video games from his hospital bed—and now, he’s built a $10 million-a-year video game studio
By Preston ForeDecember 10, 2025
2 days ago
placeholder alt text
Investing
Baby boomers have now 'gobbled up' nearly one-third of America's wealth share, and they're leaving Gen Z and millennials behind
By Sasha RogelbergDecember 8, 2025
4 days ago
placeholder alt text
Success
Palantir cofounder calls elite college undergrads a ‘loser generation’ as data reveals rise in students seeking support for disabilities, like ADHD
By Preston ForeDecember 11, 2025
19 hours ago
placeholder alt text
Economy
‘We have not seen this rosy picture’: ADP’s chief economist warns the real economy is pretty different from Wall Street’s bullish outlook
By Eleanor PringleDecember 11, 2025
24 hours ago
placeholder alt text
Economy
‘Be careful what you wish for’: Top economist warns any additional interest rate cuts after today would signal the economy is slipping into danger
By Eva RoytburgDecember 10, 2025
2 days ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
16 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.