• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

A Bitcoin ETF is a near certainty by January as SEC caves

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
October 16, 2023, 9:55 AM ET
man in suit and tie standing in front of a podium
SEC chair Gary Gensler in July 2023: The agency has said it won’t appeal a recent court ruling on Bitcoin ETFs.Nathan Howard—Bloomberg/Getty Images

The Securities and Exchange Commission’s dogged fight to stop a Bitcoin ETF ended with a whimper on Friday, when the clock ran out for the agency to appeal a key court ruling. This makes it all but certain that a Bitcoin ETF will hit the markets in a relatively short time—the crypto analyst gnomes at Bloomberg gave 90% odds that a product will debut by Jan. 10.

The agency’s decision not to appeal the August court ruling in Grayscale v. SEC most likely didn’t come about because Chair Gary Gensler had a change of heart. Instead, the reason for the SEC folding its cards probably lies in the fact that its legal resources are already stretched thin in light of Gensler’s campaign against crypto—and because the three judges in the case totally shredded the SEC’s rationale for denying the ETF in the first place.

The upshot is that a long-awaited Bitcoin ETF is coming to U.S. shores sooner than later, and that an Ethereum one will likely arrive not long after that. What is less clear is which company will offer it and what this development will mean for long-slumping crypto markets.

As Fortune has reported in detail, Grayscale has been the face of the legal fight to push the SEC to green-light a Bitcoin ETF, a type of fund that’s been available for years in Europe and Canada. But as the court proceedings began to look more favorable for Grayscale, some of the biggest names in finance—most notably BlackRock and Fidelity—filed applications to offer one, too. Given that it would be safer in terms of optics for the SEC to give the prize to a familiar name from traditional finance, it wouldn’t be a surprise if Gensler processes the applications in a way that lets a company like BlackRock go first.

The more intriguing question, though, is the second one—what a long-awaited ETF means for the crypto markets. For years, the crypto industry has hyped the impending arrival of institutional money as a game changer that will turbocharge the markets by bringing in billions of dollars of new capital and drive up prices. I think there is something to this argument and, in the context of the impending ETF, it’s easy to imagine giant asset managers nudging their numerous clients to add a small slice of Bitcoin to their portfolios.

A troubling thought for the industry, though, is what if this doesn’t happen? What if the door to institutional money finally swings open but few people choose to walk through it? For months now, crypto prices have scuffled along at respectable levels—Bitcoin is up 75% since the start of the year—but volumes have dropped to levels not seen in years. This has created the impression that crypto is passé and shaken the confidence of some in the industry. A big ETF-fueled price rally would turn this narrative around in a hurry and provide some much-needed enthusiasm—but if no rally materializes, the pressure will only grow for the crypto industry to prove that current conditions are about to change.

Jeff John Roberts
jeff.roberts@fortune.com
@jeffjohnroberts

DECENTRALIZED NEWS

An investigation of Garantex reveals the Russian crypto exchange has, despite U.S. sanctions, expanded to become a big player in cross-border finance where it specializes in ruble-Tether transactions. (WSJ) 

Australia is introducing a licensing regime for crypto exchanges, based on frameworks developed in the U.K. and Singapore, that will apply to any firm that holds more than $3.2 million total or $950 per individual. (Bloomberg)

A Chinese-owned Bitcoin mining firm in Wyoming is raising concerns over its proximity to a Microsoft data center and a U.S. Air Force base, though for now there is no evidence of nefarious behavior. (NYT)

Trader Joe’s filed a trademark lawsuit against DeFi exchange Trader Joe, which has falsely claimed it is named for the founder’s brother. (Fortune)

Ferrari is now accepting payment in crypto for its luxury cars—a decision that followed requests from wealthy young clients. (Reuters)

MEME O’ THE MOMENT

Once upon a time:

This is the web version of Fortune Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

NewslettersMPW Daily
These are the women exec moves you need to know across sports, finance, and media
By Emma HinchliffeMarch 20, 2026
1 hour ago
Elon Musk stares
NewslettersTerm Sheet
SpaceX, OpenAI and Anthropic could be 3 of the biggest venture-backed IPOs of all time
By Allie GarfinkleMarch 20, 2026
5 hours ago
The US Securities and Exchange Commission headquarters in Washington, D.C.
NewslettersCFO Daily
The SEC may be about to blow up the quarterly earnings cycle. Here’s why CFOs are nervous.
By Sheryl EstradaMarch 20, 2026
6 hours ago
NewslettersFortune Tech
After pulling the plug on its own robotaxis, Uber is building a fleet with Rivian
By Alexei OreskovicMarch 20, 2026
6 hours ago
NewslettersCEO Daily
Inside the Fortune CEO Initiative dinner: Debt worries, diplomacy, and a chance to have a ‘good debate’
By Diane BradyMarch 20, 2026
7 hours ago
Basecamp Research cofounders Oliver Vince and Glen Gowers photographed walking down a street wearing puffer jackets.
AIEye on AI
Could data from 100 million species help cure disease? One startup is betting on it
By Sharon GoldmanMarch 19, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.