• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsBitcoin

Bitcoin is up 72% in 2023. Is Crypto Winter finally over?

By
Ben Weiss
Ben Weiss
Crypto Reporter
Down Arrow Button Icon
By
Ben Weiss
Ben Weiss
Crypto Reporter
Down Arrow Button Icon
April 20, 2023, 5:05 PM ET
An illustration of people moving coins shaped like Bitcoin uphill.
Crypto analysts hypothesize that Bitcoin follows a four-year cycle of peaks and valleys.Illustration by Fortune

A regulatory crackdown, a banking collapse, and persistent inflation seemingly would spell trouble for the health of the crypto industry, but Bitcoin, Ether, and other marquee tokens have skyrocketed since the beginning of 2023.

Bitcoin, the largest cryptocurrency by market capitalization, is up 72%, recently crossing the $30,000 threshold. (It has since dipped below $28,500, as inflation and rising interest rates have spooked investors.) Ether, the second largest, is up 62%, blowing past $2,000 after a successful upgrade to Ethereum, the token’s blockchain. And the total market cap for all cryptocurrencies is up to about $1.2 trillion, an increase of approximately 50% since the beginning of the year, according to CoinMarketCap.

While recent prices for the most prominent digital assets still pale in comparison to their heights in 2021, when the total crypto market cap neared $3 trillion, the price rally has observers questioning whether Crypto Spring has finally sprung.

Is crypto winter over or should I still hang my warm clothes at the door? 📈

— Sariraa.eth (@SariraMerikhi) April 14, 2023

But is Crypto Winter actually over? Fortune spoke to four analysts to place the current rally in historical context.

The four-year cycle hypothesis

“Crypto has worked like clockwork in four-year cycles,” Matt Hougan, chief investment officer at Bitwise Asset Management, a crypto investment outfit, told Fortune.

And so far, he says, there have been three rounds of peaks and valleys. 

From 2011 to 2013, the price of the cryptocurrency rose and then fell in 2014 with the collapse of one of the earliest Bitcoin exchanges, Mt. Gox, which went bankrupt after hackers made off with hundreds of millions in customer funds.

From 2015 to 2017, crypto prices increased again, plummeting in 2018 when the era of ICOs, or initial coin offerings, left many investors bereft as many of the tokens they feverishly bought turned out to be quick cash grabs.

And from 2019 to 2021, prices rose once more, dropping in 2022 after a series of high-profile crypto companies went belly-up, most significantly FTX, the bankrupt exchange once valued at $32 billion. 

Some analysts have commonly understood Bitcoin’s price fluctuations—and the crypto industry’s growth writ large—to roughly correspond to when Bitcoin is “halved,” or when the rewards for mining Bitcoin, the process by which computers secure the digital asset’s blockchain, are reduced by 50%. 

This reduction in Bitcoin rewards, the theory goes, makes the cryptocurrency’s supply scarcer, which thereby increases its price.

“Post-halving, there’s a big rally that happens,” Gautam Chhugani, managing director and senior digital assets analyst at AB Bernstein, told Fortune. “Pre-halving, there’s an anticipation rally that happens.”

Bitwise’s Hougan, on the other hand, believes that the start of each four-year cycle corresponds to technical innovations. In 2011, mass-market crypto exchanges—Coinbase, Kraken, etc.—launched, allowing laypeople to buy Bitcoin with cash. In 2015, Vitalik Buterin invented Ethereum, which promised to decentralize cloud computing. And in 2019, the “first real applications of Ethereum” appeared, Hougan says, including DeFi, or decentralized finance, stablecoins, and NFTs, or non-fungible tokens.

The four-year cycle hypothesis uses a sample size of three instances of price gains and falls, a small dataset. However, if the trend holds, crypto is due for another bull run.

Bullish on Bitcoin—and crypto

In the near term, Chhugani of AB Bernstein believes Bitcoin and the crypto industry will follow the peaks and valleys of the larger world economy. However, he’s optimistic on its medium and long-term outlook. “Bitcoin has never had two negative years consequently,” he told Fortune.

Analysts at Bitfinex Alpha, a market research team within the crypto exchange Bitfinex, agree. “While the jury is still out as to whether the Crypto Winter is finally over, Bitcoin network activity is indicating a healthy uptrend in transaction fees,” they said in a statement to Fortune.

And Brian Rudick, senior strategist at crypto trading firm GSR, thinks it’s arguable that the industry is even in a bear market at all. “It depends on what your definition of Crypto Winter is,” he said.

Going by price and sentiment, or how the public views crypto, the chill of winter is obvious. However, going by other metrics, it’s comparatively balmy.

Rudick cited a 40% increase in crypto users in 2022, according to Crypto.com, a 5% increase in the number of developers in 2022, according to Electric Capital, and a 293% increase in smart contracts deployed on Ethereum, or programs running on the blockchain, according to Alchemy.

Despite the optimism, Chhugani, the analyst at AB Bernstein, warned that the feverish pace that saw Bitcoin’s price rise to almost $70,000 in 2021 isn’t directly around the corner. “Regulation remains challenging,” he told Fortune. “So we’re not in the middle of a crazy raging bull market.” 

That said, he remains bullish. “​This industry has died like a few hundred times in the last 14 years,” he said. However, despite constant predictions of crypto’s collapse, he added, “it doesn’t really happen.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Ben WeissCrypto Reporter
LinkedIn iconTwitter icon

Ben Weiss is a crypto reporter at Fortune.

See full bioRight Arrow Button Icon

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
1 month ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
1 month ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
1 month ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
1 month ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
1 month ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
1 month ago

Most Popular

placeholder alt text
Economy
‘Fodder for a recession’: Top economist Mark Zandi warns about so many Americans ‘already living on the financial edge’ in a K-shaped economy 
By Eva RoytburgDecember 9, 2025
16 hours ago
placeholder alt text
Success
When David Ellison was 13, his billionaire father Larry bought him a plane. He competed in air shows before leaving it to become a Hollywood executive
By Dave SmithDecember 9, 2025
1 day ago
placeholder alt text
Banking
Jamie Dimon taps Jeff Bezos, Michael Dell, and Ford CEO Jim Farley to advise JPMorgan's $1.5 trillion national security initiative
By Nino PaoliDecember 9, 2025
18 hours ago
placeholder alt text
Uncategorized
Transforming customer support through intelligent AI operations
By Lauren ChomiukNovember 26, 2025
14 days ago
placeholder alt text
Real Estate
The 'Great Housing Reset' is coming: Income growth will outpace home-price growth in 2026, Redfin forecasts
By Nino PaoliDecember 6, 2025
4 days ago
placeholder alt text
Success
Even the man behind ChatGPT, OpenAI CEO Sam Altman, is worried about the ‘rate of change that’s happening in the world right now’ thanks to AI
By Preston ForeDecember 9, 2025
21 hours ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.