Why TV Viewers Prefer Donald Trump to Leonardo DiCaprioPart of the death spiral of broadcast TV.
These Presidential Candidates Are Winning the Political Ad WarThese two are clearly ahead.
Why Hollywood's Super Bowl Ads Smack of DesperationIt's the industry's hail mary pass.
The Real Reason Why 'Star Wars' Is Dominating the Box OfficeThere's a lesson here for marketers and storytellers of all kinds.
This Is Why Oprah Will Remain A Powerful Brand In 2016Oprah's relationship with millennials, explained.
Why America Can't Get Enough of the Hunger Games Dystopian FutureThe dark storytelling has a silver lining.
Why Ronda Rousey Is Suddenly Getting Lots of Internet HateRousey had been called "the best athlete in America."
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