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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A woman wearing a hat and scarf holds a sign that says, "Don't let data centers drain us."
Politics
Data center hate is snowballing, and construction setbacks in the first three months of 2026 have already exceeded last year’s, report finds
By Sasha RogelbergJune 16, 2026
Bryan Catanzaro sits in a gray chair in front of a blue and green background.
AI
‘The cost of compute is far beyond the costs of the employee’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergJune 14, 2026
Bret Johnsen looks up, smiling, as he claps his hands.
C-Suite
SpaceX CFO Bret Johnsen quietly engineered its historic IPO and became an overnight billionaire
By Sasha RogelbergJune 13, 2026
Elon Musk stands behind the Nasdaq opening bell and in front of a "SpaceX" background.
Future of Work
Despite his new trillionaire status, Elon Musk says money ‘will stop being relevant’ in the future because of AI
By Sasha RogelbergJune 12, 2026
A person holds an iPhone as someone next to them points at the screen.
Economy
You can blame America’s plummeting fertility rate on the iPhone, study finds: ‘People are all depressed and alone and doomscrolling’
By Sasha RogelbergJune 12, 2026
Shaun White, wearing a jacket with a fur-lined hood, looks up.
Success
Olympic champion Shaun White says AI is ‘leveling the playing field’ for professional athletes
By Sasha RogelbergJune 11, 2026
A man guides a ship in the water.
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
Kevin O'Leary wears a silver and black suit with a chain of basketball cards around his neck.
AI
From the Trump administration to Kevin O’Leary, there’s a new narrative that China is to blame for plummeting data center popularity
By Sasha RogelbergJune 10, 2026
Donald Trump shakes the hand of a farmer wearing a red shirt
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
Natisha Hiedeman, wearing a black and green jersey, celebrates on court.
North America
The Seattle Storm used to be the ‘tail’ on the ‘dog’ of its NBA counterpart. Now the WNBA team is leading the city’s basketball revival
By Sasha RogelbergJune 6, 2026
boss
Future of Work
AI productivity gains are real but so is bad management: ‘Leaders are really struggling to articulate what the vision and strategy is’
By Sasha RogelbergJune 5, 2026
A man in a crowd holds a sign that says, "Moratorium NOW!"
Environment
‘Big Tech is desperate’: Amazon engineers are calling out the tech giant for its $200 billion in data center spending after slashing 30,000 workers
By Sasha RogelbergJune 5, 2026
Elon Musk, wearing all black, smiles and looks to the side.
Investing
A dying satellite company sold spectrum to Elon Musk—and turned $11.1 billion in SpaceX stock into the Fortune 500’s best shareholder return
By Sasha RogelbergJune 4, 2026
Andy Jassy speaks in front of a black and blue background.
Finance
What is a Fortune 500 company? The story behind the list
By Sasha RogelbergJune 3, 2026
A person holding a protest sign sits with their legs crossed.
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on ‘egregious violations’ of privacy
By Sasha RogelbergJune 3, 2026
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Success
Billionaire TikTok founder is now the richest person in all of Asia, with a $105 billion net worth—he's gained $92 billion since 2019 thanks to AIplaceholder alt text
By Emma BurleighSeptember 17, 2026
Arts & Entertainment
Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine commentsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 18, 2026
Personal Finance
Current price of oil as of September 17, 2026placeholder alt text
By Joseph HostetlerSeptember 17, 2026
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