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Photo of Sasha Rogelberg

Sasha Rogelberg

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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A person holding a protest sign sits with their legs crossed.
Cybersecurity
Ohio city workers are covering automated license plate readers with trash bags as officials sound the alarm on ‘egregious violations’ of privacy
By Sasha RogelbergJune 3, 2026
A man in a soccer ball hat holds a trophy and a beer in his hands.
North America
FIFA’s foray into dynamic pricing may be backfiring by keeping actual fans out of the World Cup—and sending some prices lower as backlash hits demand
By Sasha RogelbergJune 2, 2026
Donald Trump smirks and tilts his head slightly to the side.
Law
After issuing more than $20 billion in tariff refunds, the Trump administration is now pursuing legal action to bring the process to a standstill
By Sasha RogelbergJune 1, 2026
A girl holds an tablet in front of her face.
North America
Stop blaming immigration for low U.S. reading scores, top psychologist says. The problem is actually devices giving easy access to social media
By Sasha RogelbergMay 31, 2026
A woman in a dark blazer speaks in front of a table of people.
Success
‘Don’t be yourself’ in the workplace, actually, Columbia professor says. Here’s why authenticity is ‘overrated’
By Sasha RogelbergMay 30, 2026
A barista wearing a green apron stands behind the bar and pours a drink into a cup
Retail
Starbucks quietly retired its AI agent just months after deployment after it miscounted coffee shop inventories and slowed down baristas
By Sasha RogelbergMay 28, 2026
A man looks at this laptop and frowns, with both hands on the side of his head.
Future of Work
Adding AI ’employees’ is backfiring by creating new office scapegoats and making human workers sloppier and lazier
By Sasha RogelbergMay 28, 2026
Sam Altman, wearing a suit, speaks in front of a dark red background.
AI
Sam Altman and Dario Amodei are both walking back their AI jobs apocalypse prophecies as they eye blockbuster IPOs
By Sasha RogelbergMay 26, 2026
Dara Khosrowshahi speaks on stage and holds his palms in front of him, pressed together.
Lifestyle
Uber CEO says rideshare ‘freed up’ his son from having to get a driver’s license—and he’s one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
A construction worker wearing a yellow helmet wipes his nose with his hand.
North America
America is suffering a shortage of construction workers and sabotaging its ability to fill vacancies by wiping out the industry’s immigrant backbone
By Sasha RogelbergMay 23, 2026
James Daunt sits in a booksop, gesturing with both hands and smiling.
AI
Barnes & Noble CEO clarifies the bookseller’s stance on AI-written books after refusing to ban them: ‘This is a straightforward rejection of AI books’
By Sasha RogelbergMay 22, 2026
Elon Musk puts one hand to his chin and he looks up. He is in front of a blue "World Economic Forum" background.
Investing
‘SpaceX is his new baby at the expense of Tesla’: Elon Musk’s IPO could be bad news for his EV maker, investors warns
By Sasha RogelbergMay 21, 2026
Hiba Mona Anver, wearing a black and white striped dress, gestures with her hands as she speaks onstage.
North America
80% of companies have an immigrant in a top leadership role—Trump’s visa crackdown is forcing them to make a ‘plan C,’ warns immigration expert
By Sasha RogelbergMay 20, 2026
A Pizza Hut workers prepares an order for delivery.
Law
Pizza Hut franchisee claims $100 million losses from ‘cascading operational breakdowns’ in AI adoption gone wrong
By Sasha RogelbergMay 19, 2026
College graduates sitting at commencement yell.
AI
College students are booing commencement speakers celebrating AI, but the wave of hate hasn’t stopped them from using it to cheat on their exams
By Sasha RogelbergMay 19, 2026
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Success
Billionaire TikTok founder is now the richest person in all of Asia, with a $105 billion net worth—he's gained $92 billion since 2019 thanks to AIplaceholder alt text
By Emma BurleighSeptember 17, 2026
Arts & Entertainment
Ed Sheeran asked Patriots owner Robert Kraft for $2 million aid donation after Macklemore was dropped from his tour for pro-Palestine commentsplaceholder alt text
By Marco Quiroz-GutierrezSeptember 18, 2026
Personal Finance
Current price of oil as of September 18, 2026placeholder alt text
By Joseph HostetlerSeptember 18, 2026
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