Robert Gray

Stay informed with Robert Gray’s coverage and analysis for Fortune.

ORCHARD PARK, NEW YORK – JANUARY 12: Josh Allen #17 of the Buffalo Bills reacts after a touchdown is scored during the fourth quarter against the Denver Broncos at Highmark Stadium on January 12, 2025 in Orchard Park, New York. (Photo by Kathryn Riley/Getty Images)

Private equity firms are snapping up slices of NFL teams for the first time

WREXHAM, WALES – AUGUST 5: Ryan Reynolds the co-owner of Wrexham greets the fans prior to Wrexham’s first game back in the football league prior to the Sky Bet League Two match between Wrexham and Milton Keynes Dons at Racecourse Ground on August 5, 2023 in Wrexham, Wales. (Photo by Matthew Ashton – AMA/Getty Images)

From Ryan Reynolds to Ed Sheeran, we’re in the golden age of celebrity sports investors

Galatioto Sports Partners

Meet the sports investment banker to billionaires who has orchestrated $950 million deals

INDIANAPOLIS, IN – SEPTEMBER 19: Fans cheer during the NFL football game between the Los Angeles Rams and the Indianapolis Colts on September 19, 2021, at Lucas Oil Stadium in Indianapolis, Indiana. (Photo by Michael Allio/Icon Sportswire via Getty Images)

Sports travel booms as fans drop up to $20,000 to see their favorite teams and athletes in person

UNCASVILLE, CONNECTICUT – SEPTEMBER 25: Caitlin Clark #22 of the Indiana Fever drives on Veronica Burton #22 of the Connecticut Sun during the fourth quarter of Game Two of the 2024 WNBA Playoffs first round at Mohegan Sun Arena on September 25, 2024 in Uncasville, Connecticut. The Connecticut Sun won 87-81 over the Indiana Fever. (Photo by Joe Buglewicz/Getty Images)

More investors are putting their money in women’s sports teams. A new study finds it could ‘unlock billions’ in value

Cosm LA Dome-4 – Credit Cosm

Inside the experience economy’s newest player: a shared reality company that transports sports fans to the stars

Activision’s MLG Aims For the Kill With eSports Broadband Platform

An inside look at the new Minnesota Viking’s stadium. The Vikings play their first football game Sunday at U.S. Bank Stadium, their new 1.75 million square-foot home.

Here Are 5 Amazing Things About the Minnesota Vikings’ New Stadium

By Robert Gray and Aaron Task

Activision Publishing has another $1 billion hit with Treyarch’s Call of Duty: Black Ops 3.

Meet the Man Who Thinks ‘Call of Duty’ Should Be an Olympic Sport

By Robert Gray and Aaron Task

The American Express Championship Experience At The 2015 U.S. Open Chambers Bay Golf Course With Dr. Bob Rotella And Dr. Gio Valiante

American Express and U.S. Open Golf Agree to Play Another Round

By Robert Gray and Aaron Task

Tender Greens

This Is the Restaurant Shake Shack’s Founder Says He Wishes He Created

Mark Miles

Indy 500 CEO: Speedway Upgrades Ready to Host Record Crowds for Centennial Race

Mission Hills Star Trophy - Day 4

What This Golf CEO Says Can Help Turnaround the Industry

140th Kentucky Derby

How the Kentucky Derby Is Raising the Stakes for its Fans

Record player

Arts & Entertainment

Record Store Day Is Becoming a Victim of Its Own Success

By Robert Gray and Aaron Task