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Photo of Jeff John Roberts

Jeff John Roberts

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Jeff John Roberts is the Finance and Crypto editor of Fortune. He writes and edits stories about banking, blockchain, prediction markets, and how technology is changing finance. He also hosts the Fortune Crypto Playbook vodcast. A former attorney, Jeff is the author of Kings of Crypto, a critically-acclaimed account of Coinbase, and the recipient of national business writing awards. He is based in Southern California.

DeFi is creeping into corporate cash flow—‘The cat’s out of the bag’
Newsletters
DeFi is creeping into corporate cash flow—‘The cat’s out of the bag’
By Jeff John RobertsNovember 10, 2025
Founders are getting huge paydays before their startups are close to an exit—and that’s fine with many VCs
Newsletters
Founders are getting huge paydays before their startups are close to an exit—and that’s fine with many VCs
By Jeff John RobertsNovember 6, 2025
Robinhood says prediction markets now bring in $100 million in annual revenue—but firm has no plans to launch its own
Investing
Robinhood says prediction markets now bring in $100 million in annual revenue—but firm has no plans to launch its own
By Jeff John RobertsNovember 6, 2025
Brian Armstrong speaks on stage at a conference with a "Stand with Crypto" logo behind him.
Newsletters
Coinbase’s latest run places Brian Armstrong among the great leaders of Silicon Valley
By Jeff John RobertsNovember 3, 2025
Crypto founders are getting very rich, very fast—again
Companies
Crypto founders are getting very rich, very fast—again
By Jeff John RobertsOctober 30, 2025
A businesswoman attempts to push Bitcoin up a sloped ramp.
Newsletters
Bitcoin faces a new civil war over how its blockchain should be used
By Jeff John RobertsOctober 27, 2025
Here are the 4 pillars of Trump’s growing crypto empire—and the key people running the show
Finance
Here are the 4 pillars of Trump’s growing crypto empire—and the key people running the show
By Jeff John RobertsOctober 23, 2025
Ripple CEO puts head on hand during Senate hearing.
Newsletters
Ripple is branching out into mainstream finance even as the purpose of its most valuable asset, XRP, remains unclear
By Jeff John RobertsOctober 20, 2025
Upgrade avoided the neobank meltdown—and just raised $165 million en route to an IPO
Banking
Upgrade avoided the neobank meltdown—and just raised $165 million en route to an IPO
By Jeff John RobertsOctober 16, 2025
Kalshi is the early leader in prediction markets, but its rival Polymarket is worth nearly twice as much. Why?
Newsletters
Kalshi is the early leader in prediction markets, but its rival Polymarket is worth nearly twice as much. Why?
By Jeff John RobertsOctober 13, 2025
Bitcoin surges past $125,000 amid signs it’s becoming the safe asset it was always supposed to be
Newsletters
Bitcoin surges past $125,000 amid signs it’s becoming the safe asset it was always supposed to be
By Jeff John RobertsOctober 6, 2025
Coinbase exec Jesse Pollak on the coming Base token—and why we can trust the company’s blockchain
Companies
Coinbase exec Jesse Pollak on the coming Base token—and why we can trust the company’s blockchain
By Jeff John RobertsOctober 2, 2025
Landing on the S&P 500 means a surefire stock boost—and a pleasant surprise for the CEO
Banking
Landing on the S&P 500 means a surefire stock boost—and a pleasant surprise for the CEO
By Jeff John RobertsOctober 2, 2025
SEC plan for blockchain-based stocks pits Coinbase and Robinhood against Wall Street giants
Companies
SEC plan for blockchain-based stocks pits Coinbase and Robinhood against Wall Street giants
By Jeff John RobertsSeptember 30, 2025
Companies are rushing to build crypto-powered AI agents. But who exactly is going to use them?
Newsletters
Companies are rushing to build crypto-powered AI agents. But who exactly is going to use them?
By Jeff John RobertsSeptember 29, 2025
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