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Photo of Jeff John Roberts
Jeff John Roberts
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Jeff John Roberts is the Finance and Crypto editor of Fortune. He writes and edits stories about banking, blockchain, prediction markets, and how technology is changing finance. He also hosts the Fortune Crypto Playbook vodcast. A former attorney, Jeff is the author of Kings of Crypto, a critically-acclaimed account of Coinbase, and the recipient of national business writing awards. He is based in Southern California.

Bitcoin surges past $125,000 amid signs it’s becoming the safe asset it was always supposed to be
Newsletters
Bitcoin surges past $125,000 amid signs it’s becoming the safe asset it was always supposed to be
By Jeff John RobertsOctober 6, 2025
Coinbase exec Jesse Pollak on the coming Base token—and why we can trust the company’s blockchain
Companies
Coinbase exec Jesse Pollak on the coming Base token—and why we can trust the company’s blockchain
By Jeff John RobertsOctober 2, 2025
Landing on the S&P 500 means a surefire stock boost—and a pleasant surprise for the CEO
Banking
Landing on the S&P 500 means a surefire stock boost—and a pleasant surprise for the CEO
By Jeff John RobertsOctober 2, 2025
SEC plan for blockchain-based stocks pits Coinbase and Robinhood against Wall Street giants
Companies
SEC plan for blockchain-based stocks pits Coinbase and Robinhood against Wall Street giants
By Jeff John RobertsSeptember 30, 2025
Companies are rushing to build crypto-powered AI agents. But who exactly is going to use them?
Newsletters
Companies are rushing to build crypto-powered AI agents. But who exactly is going to use them?
By Jeff John RobertsSeptember 29, 2025
Investors are betting big on ‘prediction markets’ Kalshi and Polymarket—will the gamble pay off?
Magazine
Investors are betting big on ‘prediction markets’ Kalshi and Polymarket—will the gamble pay off?
By Jeff John RobertsSeptember 29, 2025
When your VC is your CEO
Newsletters
When your VC is your CEO
By Jeff John RobertsSeptember 26, 2025
Kraken quietly closes $500M round as its unusual CEO pushes toward the IPO finish line
Companies
Kraken quietly closes $500M round as its unusual CEO pushes toward the IPO finish line
By Jeff John RobertsSeptember 25, 2025
How an Apple vet is teaching an old fintech new tricks
Newsletters
How an Apple vet is teaching an old fintech new tricks
By Jeff John RobertsSeptember 23, 2025
Signs of Jimmy Kimmel next to signs proclaiming free speech.
Newsletters
Crypto executives used to love speech. What happened?
By Jeff John RobertsSeptember 22, 2025
What many people get wrong about DeFi, according to the co-CEO of Kraken
Companies
What many people get wrong about DeFi, according to the co-CEO of Kraken
By Jeff John RobertsSeptember 18, 2025
Paolo Ardoino speaks on stage at a Bitcoin conference.
Newsletters
Tether’s long-awaited arrival to U.S. raises 3 big questions
By Jeff John RobertsSeptember 15, 2025
Google’s AI is the ‘worst’ for stealing content, says People CEO
AI
Google’s AI is the ‘worst’ for stealing content, says People CEO
By Jeff John RobertsSeptember 11, 2025
Wearable sales are flat but ring sales are up 100%, says Oura CEO
Health
Wearable sales are flat but ring sales are up 100%, says Oura CEO
By Jeff John RobertsSeptember 10, 2025
Robinhood says its latest product will fix social media trading
Investing
Robinhood says its latest product will fix social media trading
By Jeff John RobertsSeptember 9, 2025
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Success
He worked 100-hour weeks to save a nearly bankrupt boat company. At 83, he’s just turned down $400 million for it—and gave it all to charity insteadplaceholder alt text
By Preston ForeJuly 29, 2026
Retail
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By Sydney LakeJuly 29, 2026
Real Estate
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