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Photo of Jeff John Roberts

Jeff John Roberts

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Jeff John Roberts is the Finance and Crypto editor of Fortune. He writes and edits stories about banking, blockchain, prediction markets, and how technology is changing finance. He also hosts the Fortune Crypto Playbook vodcast. A former attorney, Jeff is the author of Kings of Crypto, a critically-acclaimed account of Coinbase, and the recipient of national business writing awards. He is based in Southern California.

Wearable sales are flat but ring sales are up 100%, says Oura CEO
Health
Wearable sales are flat but ring sales are up 100%, says Oura CEO
By Jeff John RobertsSeptember 10, 2025
Robinhood says its latest product will fix social media trading
Investing
Robinhood says its latest product will fix social media trading
By Jeff John RobertsSeptember 9, 2025
Photo of fans of college football cheering
Leadership
A tech founder says his son spurned the Ivy League as ‘unfun, judgy, and biased against white boys’—he’s one of many heading South for college instead
By Jeff John RobertsAugust 31, 2025
Blockchain.com adds former CEO of KPMG to board as crypto firm eyes IPO
Companies
Blockchain.com adds former CEO of KPMG to board as crypto firm eyes IPO
By Jeff John RobertsAugust 20, 2025
Memecoins are fusing with popular culture, and their influence will grow, says crypto pioneer Olaf Carlson-Wee
The Coins
Memecoins are fusing with popular culture, and their influence will grow, says crypto pioneer Olaf Carlson-Wee
By Jeff John RobertsAugust 14, 2025
How Binance’s Yi He became ‘the most powerful woman in crypto’—and steered the company past its biggest ordeal
Companies
How Binance’s Yi He became ‘the most powerful woman in crypto’—and steered the company past its biggest ordeal
By Jeff John RobertsAugust 13, 2025
This VC has invested in crypto for a decade. He has 3 pieces of advice for those getting into the market
The Coins
This VC has invested in crypto for a decade. He has 3 pieces of advice for those getting into the market
By Jeff John RobertsAugust 7, 2025
Coinbase’s $1.5 billion windfall—and two other key numbers hidden in latest earnings
Companies
Coinbase’s $1.5 billion windfall—and two other key numbers hidden in latest earnings
By Jeff John RobertsAugust 1, 2025
How Chainalysis turned tracking crypto criminals into big business
The Coins
How Chainalysis turned tracking crypto criminals into big business
By Jeff John RobertsJuly 31, 2025
Companies are rushing to add crypto to their balance sheet—but experts warn it’s a fad
Companies
Companies are rushing to add crypto to their balance sheet—but experts warn it’s a fad
By Jeff John RobertsJuly 30, 2025
Polymarket and Kalshi see massive drop in users—but big opportunities ahead
Finance
Polymarket and Kalshi see massive drop in users—but big opportunities ahead
By Jeff John RobertsJuly 24, 2025
Binance adds USYC as Circle expands footprint of its yield-bearing stablecoin
Companies
Binance adds USYC as Circle expands footprint of its yield-bearing stablecoin
By Jeff John RobertsJuly 24, 2025
FBI drops probe of Kraken founder, returns dozens of seized devices
Regulators
FBI drops probe of Kraken founder, returns dozens of seized devices
By Jeff John RobertsJuly 22, 2025
Base app on phone screen
Companies
Coinbase’s new super app Base is a game changer—and could become a serious money maker
By Jeff John RobertsJuly 17, 2025
The Mooch’s second act: Anthony Scaramucci’s improbable quest to transcend Trump and transform America
Features
The Mooch’s second act: Anthony Scaramucci’s improbable quest to transcend Trump and transform America
By Jeff John RobertsJuly 2, 2025
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