Alexander Chernev

Stay informed with Alexander Chernev’s coverage and analysis for Fortune.

  • Inside A Retail Location As Apple Watch Nike+ Goes On SaleCommentary

    Why You’ll Probably Give in and Buy the iPhone 8

    By Alexander Chernev and Bethany Cianciolo
  • People visit the city-state's first Apple Store on its opening day at Orchard Road, SingaporeCommentary

    Why Apple Shouldn’t Follow Amazon’s Lead

    By Alexander Chernev and Bethany Cianciolo
  • Amazon Opens Bookstore In New York CityCommentary

    5 Reasons Amazon Should Keep Opening Brick-and-Mortar Stores

    By Alexander Chernev and Bethany Cianciolo
  • Uber changed its original app icon (left) to a new design (right) intended to signify “bits and atoms.”Commentary

    Why Uber’s New Logo Is a Mistake

    By