Alexander Chernev

Commentary Why You’ll Probably Give in and Buy the iPhone 8
BYAlexander Chernev
September 6, 2017
Commentary Why Apple Shouldn’t Follow Amazon’s Lead
BYAlexander Chernev
July 12, 2017
Commentary 5 Reasons Amazon Should Keep Opening Brick-and-Mortar Stores
BYAlexander Chernev
May 31, 2017
Commentary Why Uber’s New Logo Is a Mistake
BYAlexander Chernev
February 11, 2016