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Alexander Chernev

Stay informed with Alexander Chernev’s coverage and analysis.

Inside A Retail Location As Apple Watch Nike+ Goes On Sale
CommentaryWhy You’ll Probably Give in and Buy the iPhone 8
By Alexander Chernev and Bethany CiancioloSeptember 6, 2017
People visit the city-state's first Apple Store on its opening day at Orchard Road, Singapore
CommentaryWhy Apple Shouldn’t Follow Amazon’s Lead
By Alexander Chernev and Bethany CiancioloJuly 12, 2017
Amazon Opens Bookstore In New York City
Commentary5 Reasons Amazon Should Keep Opening Brick-and-Mortar Stores
By Alexander Chernev and Bethany CiancioloMay 31, 2017
Why Uber’s New Logo Is a Mistake
CommentaryWhy Uber’s New Logo Is a Mistake
By Alexander ChernevFebruary 11, 2016
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