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Alexander Chernev

Stay informed with Alexander Chernev’s coverage and analysis.

Inside A Retail Location As Apple Watch Nike+ Goes On Sale
Commentary
Why You’ll Probably Give in and Buy the iPhone 8
By Alexander Chernev and Bethany CiancioloSeptember 6, 2017
People visit the city-state's first Apple Store on its opening day at Orchard Road, Singapore
Commentary
Why Apple Shouldn’t Follow Amazon’s Lead
By Alexander Chernev and Bethany CiancioloJuly 12, 2017
Amazon Opens Bookstore In New York City
Commentary
5 Reasons Amazon Should Keep Opening Brick-and-Mortar Stores
By Alexander Chernev and Bethany CiancioloMay 31, 2017
Why Uber’s New Logo Is a Mistake
Commentary
Why Uber’s New Logo Is a Mistake
By Alexander ChernevFebruary 11, 2016
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Europe
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Tesla and 113 other companies paid no current federal income tax, but they still aren’t the biggest threats to the federal deficit, think tank warnsplaceholder alt text
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