• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
PoliticsDonald Trump

The rural and urban halves of America don’t agree on much, with a big exception: ‘One thing that truly unites the country is economic angst’

By
Thomas Beaumont
Thomas Beaumont
,
Amelia Thomson-Deveaux
Amelia Thomson-Deveaux
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
By
Thomas Beaumont
Thomas Beaumont
,
Amelia Thomson-Deveaux
Amelia Thomson-Deveaux
, and
The Associated Press
The Associated Press
Down Arrow Button Icon
November 17, 2025, 11:07 AM ET
President Donald Trump speaks to reporters before boarding Air Force One at Palm Beach International Airport in West Palm Beach Fla., on his way back to the White House, Sunday, Nov. 16, 2025.
President Donald Trump speaks to reporters before boarding Air Force One at Palm Beach International Airport in West Palm Beach Fla., on his way back to the White House, Sunday, Nov. 16, 2025.AP Photo/Manuel Balce Ceneta

Pessimism about the country’s future has risen in cities since last year, but rural America is more optimistic about what’s ahead for the U.S., according to a new survey from the American Communities Project.

Recommended Video

And despite President Donald Trump’s insistence that crime is out of control in big cities, residents of the nation’s largest metropolitan centers are less likely to list crime and gun violence among the chief concerns facing their communities than they were a couple years ago.

Optimism about the future is also down from last year in areas with large Hispanic communities.

These are some of the snapshots from the new ACP/Ipsos survey, which offers a nuanced look at local concerns by breaking the nation’s counties into community types, using data points like race, income, age and religious affiliation. The survey evaluated moods and priorities across the 15 different community types, such as heavily Hispanic areas, big cities and different kinds of rural communities.

The common denominator across the communities? A gnawing worry about daily household costs.

“Concerns about inflation are across the board,” said Dante Chinni, founder and director of ACP. “One thing that truly unites the country is economic angst.”

Rising optimism in rural areas, despite economic anxiety

Rural residents are feeling more upbeat about the country’s trajectory — even though most aren’t seeing Trump’s promised economic revival.

The $15 price tag on a variety pack of Halloween candy at the Kroger supermarket last month struck Carl Gruber. Disabled and receiving federal food aid, the 42-year-old from Newark, Ohio, had hardly been oblivious to lingering, high supermarket prices.

But Gruber, whose wife also is unable to work, is hopeful about the nation’s future, primarily in the belief that prices will moderate as Trump suggests.

“Right now, the president is trying to get companies who moved their businesses out of the country to move them back,” said Gruber, a Trump voter whose support has wavered over the federal shutdown that delayed his monthly food benefit. “So, maybe we’ll start to see prices come down.”

About 6 in 10 residents of Rural Middle America — Newark’s classification in the survey — say they are hopeful about the country’s future over the next few years, up from 43% in the 2024 ACP survey. Other communities, like heavily evangelical areas or working-class rural regions, have also seen an uptick in optimism.

Kimmie Pace, a 33-year-old unemployed mother of four from a small town in northwest Georgia, said, “I have anxiety every time I go to the grocery store.”

But she, too, is hopeful in Trump. “Trump’s in charge, and I trust him, even if we’re not seeing the benefits yet,” she said.

Big-city residents are worried about the future

By contrast, the share of big-city residents who say they are hopeful about the nation’s future has shrunk, from 55% last year to 45% in the new survey.

Robert Engel of San Antonio — Texas’ booming, second most-populous city — is worried about what’s next for the U.S., though less for his generation than the next. The 61-year-old federal worker, whose employment was not interrupted by the government shutdown nor Trump’s effort to reduce the federal workforce, is near retirement and feels financially stable.

A stable job market, health care availability and a fair economic environment for his adult children are his main priorities.

Recently, the inflation outlook has worsened under Trump. Consumer prices in September increased at an annual rate of 3%, up from 2.3% in April, when the president first began to roll out substantial tariff increases that burdened the economy with uncertainty.

Engel’s less-hopeful outlook for the country is broader. “It’s not just the economy, but the state of democracy and polarization,” Engel said. “It’s a real worry. I try to be cautiously optimistic, but it’s very, very hard.”

Crime, gun violence are less a concern in urban America

Trump had threatened to deploy the National Guard to Chicago, New York, Seattle, Baltimore, San Francisco and Portland, Oregon, to fight what he said was runaway, urban crime.

Yet data shows most violent crime in those places, and around the country, has declined in recent years. That tracks with the poll, which found that residents of America’s Big Cities and Middle Suburbs are less likely to list crime or gun violence among the top issues facing their communities than they were in 2023.

For Angel Gamboa, a retired municipal worker in Austin, Texas, Trump’s claims don’t ring true in the city of roughly 1 million people.

“I don’t want to say it’s overblown, because crime is a serious subject,” Gamboa said. “But I feel like there’s an agenda to scare Americans, and it’s so unnecessary.”

Instead, residents of Big Cities are more likely to say immigration and health care are important issues for their communities.

Big Cities are one of the community types where residents are most likely to say they’ve seen changes in immigration recently, with 65% saying they’ve seen a change in their community related to immigration over the past 12 months, compared with only about 4 in 10 residents of communities labeled in the survey as Evangelical Hubs or Rural Middle America.

Gamboa says he has witnessed changes, notably outside an Austin Home Depot, where day laborers regularly would gather in the mornings to find work.

Not anymore, he said.

“Immigrants were not showing up there to commit crimes,” Gamboa said. “They were showing up to help their families. But when ICE was in the parking lot, that’s all it took to scatter people who were just trying to find a job.”

Hispanic communities are less hopeful about the future

After Hispanic voters moved sharply toward Trump in the 2024 election, the poll shows that residents of heavily Hispanic areas are feeling worse about the future of their communities than they were before Trump was elected.

Carmen Maldonado describes her community of Kissimmee, Florida, a fast-growing, majority-Hispanic city of about 80,000 residents about 22 miles (35 kilometers) south of Orlando, as “seriously troubled.”

The 61-year-old retired, active-duty National Guard member isn’t alone. The survey found that 58% of residents of such communities are hopeful about the future of their community, down from 78% last year.

“It’s not just hopelessness, but fear,” said Maldonado, who says people in her community — even her fellow native Puerto Ricans, who are American citizens — are anxious about the Trump administration’s aggressive pursuit of Latino immigrants.

Just over a year ago, Trump made substantial inroads with Hispanic voters in the 2024 presidential election.

Beyond just the future of their communities, Hispanic respondents are also substantially less likely to say they’re hopeful about the future of their children or the next generation: 55% this year, down from 69% in July 2024.

Maldonado worries that the Trump administration’s policies have stoked anti-Hispanic attitudes and that they will last for her adult child’s lifetime and beyond.

“My hopelessness comes from the fact that we are a large part of what makes up the United States,” she said, “and sometimes I cry thinking about these families.”

___

Parwani and Thomson-DeVeaux reported from Washington.

___

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Thomas Beaumont
See full bioRight Arrow Button Icon
By Amelia Thomson-Deveaux
See full bioRight Arrow Button Icon
By The Associated Press
See full bioRight Arrow Button Icon

Latest in Politics

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
Gen Z Patriots quarterback Drake Maye still drives a 2015 pickup truck even after it broke down on the highway—despite his $37 million contract
By Sasha RogelbergFebruary 7, 2026
1 day ago
placeholder alt text
Success
Even with $850 billion to his name, Elon Musk admits ‘money can’t buy happiness.’ But billionaire Mark Cuban says it’s not so simple
By Preston ForeFebruary 6, 2026
2 days ago
placeholder alt text
Economy
Elon Musk warns the U.S. is '1,000% going to go bankrupt' unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
22 hours ago
placeholder alt text
AI
AI can make anyone rich: Mark Cuban says it could turn 'just one dude in a basement' into a trillionaire
By Sydney LakeFebruary 7, 2026
1 day ago
placeholder alt text
Future of Work
Anthropic cofounder says studying the humanities will be 'more important than ever' and reveals what the AI company looks for when hiring
By Jason MaFebruary 7, 2026
24 hours ago
placeholder alt text
Success
Nestlé’s CEO drinks 8 coffees a day, but says Gen Z staffers are his secret to staying sharp by ‘learning constantly’
By Emma BurleighFebruary 5, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Politics

Real EstateHousing
Trump’s plan to send home prices higher will help him with baby boomer voters ahead of midterm elections but could spark a ‘generational war’
By Josh Boak and The Associated PressFebruary 8, 2026
38 minutes ago
PoliticsICE
Minnesotans say immigration agents are impersonating construction workers, delivery drivers and anti-ICE activists
By Jake Offenhartz and The Associated PressFebruary 8, 2026
1 hour ago
Asiaeconomic outlook
Malaysia’s economy minister sees 2026 as a year of ‘execution’ as Anwar administration tries to lock in policy gains
By Nicholas Gordon and Angelica AngFebruary 7, 2026
17 hours ago
PoliticsElections
ICE protests, Bad Bunny flip script on Trump’s midterms playbook
By Alicia Diaz, Augusta Saraiva and BloombergFebruary 7, 2026
18 hours ago
PoliticsMedia
Trump backs Nexstar’s $6.2 billion takeover of broadcast rival Tegna, a few months after blasting merger of ‘Radical Left Networks’
By Christopher Rugaber and The Associated PressFebruary 7, 2026
19 hours ago
EconomyDebt
Elon Musk warns the U.S. is ‘1,000% going to go bankrupt’ unless AI and robotics save the economy from crushing debt
By Jason MaFebruary 7, 2026
22 hours ago