• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year

1

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure

2

The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire

3

Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
FinanceMarkets

Markets are ignoring the latest round of Trump’s tariffs, but ‘at some point the rubber has to hit the road,’ UBS strategist says

Paolo Confino
By
Paolo Confino
Paolo Confino
Reporter
Down Arrow Button Icon
Paolo Confino
By
Paolo Confino
Paolo Confino
Reporter
Down Arrow Button Icon
July 8, 2025, 1:48 PM ET
Trading floor
As investors grapple with what President Donald Trump's tariff policies will mean for the economy, markets remain buoyant compared to their April crashes.Spencer Platt/Getty Images
  • Investors are willing to “look through” the risks of President Donald Trump’s new batch of tariffs set to take effect on Aug. 1 because they just see them as negotiating tactics, experts say. But tactic or not, current tariff rates are more than six times where they were at the start of the year.  

Markets are largely ignoring the possibility a new round of tariffs could tank stocks like they did in April. 

Recommended Video

President Donald Trump issued another extension to his tariff policy that is now set to go into effect on Aug. 1. Several countries, including major trading partners like South Korea and Japan received “tariff letters” on Monday, which informed them of their new tariff rates on their goods. The president also said more letters will be sent on Tuesday and Wednesday. 

Countries issued letters would see the new tariffs replace those Trump originally announced on April 2. 

Trump’s sudden tariff announcements earlier this year tanked markets. Now with the same possibility looming, some markets are at all-time highs. It appears markets are not just pricing in the risk, but perhaps ignoring it all together.  

“At some point, the rubber has to hit the road, and there’s risks that reciprocal tariffs with the major trading partners could revert back to at or around the April 2 levels, and that could sort of be a headwind for markets,” said Nadia Lovell, UBS global wealth management senior U.S. equity strategist, during a media briefing on Tuesday. “But for now markets are willing to sort of look through this risk.”

And look through it they have. 

Last week, the S&P 500 hit an all-time intraday high of 6,284.65. As of Tuesday, it’s only about 50 points off from that record. Markets did roar back from a low in early April, largely because the U.S. was inching its way toward a trade policy investors deemed stable. They also got more accustomed to the herky-jerky nature of the White House’s tariff policy.   

“Over the last couple of months, we’ve seen the administration escalate, only to quickly de-escalate, and this could also just be another tactical escalation in some way,” Lovell said of the latest deadlines.

In investment circles, this phenomenon has been referred to as the “Trump put,” a reference to options trading. It’s an investment thesis arguing Trump always reverses course on policies that hurt the stock market; therefore, any dip is temporary and a buying opportunity.  

That’s not to say markets have been completely immune from the uncertainty tariffs pose. The Dow Jones and the S&P both sank on Tuesday for the second consecutive day.

So far, Trump has shown some predisposition to turn away from his harshest tariff policies. The numerous deadline extensions and pauses helped assuage investors the final versions of any tariffs wouldn’t be as sweeping as their first drafts. There have also been several carve-outs for certain industries such as chips, critical minerals, and some pharmaceuticals. However, Trump pledged there would be no extensions to the Aug. 1 deadline. 

Even with the current pause, overall tariff rates for imports into the U.S. are more than six times higher than they were at the start of the year. The average weighted tariff rate is 16% compared to 2.5% in 2024, according to UBS calculations. If all of the postponed tariffs were to be reimplemented, that rate would rise to 21%. 

Across Wall Street, financial institutions have been recommending clients diversify away from U.S. equities, despite having rebounded since April. Many money managers are moving more of their portfolio into some European stocks, which for years had lagged behind their U.S. counterparts. The U.S. markets, these investors reason, are still subject to the vicissitudes of a tumultuous trade policy. 

“Nothing that happened yesterday should be taken to mean that we’re near the end to the U.S. tariff story of 2025,” wrote Thierry Wizman, Macquarie global foreign exchange and rates strategist. “Leaving aside that ‘reciprocal tariffs’ still need to be resolved, there are also new ‘strategic tariffs’ to look forward to this year.” 

Raising tariff levels would also see the U.S.’ growth forecasts fall lower than they already have. In the earliest days of Trump’s tariff policy, U.S. recession odds soared. Forecasters from Wall Street and the Federal Reserve cut their projections for GDP growth and raised those for inflation and unemployment. The median growth rate for the U.S. among Fed economists is now at 1.4%. UBS’s 2025 projection is lower, coming in at 0.9%, according to Chief U.S. Economist Jonathan Pingle. 

If all of the April tariffs were to return, the U.S. might lose “another three tenths” of its annual growth rate, Pingle said. 

“Under that scenario, recession probabilities are going to rise, and it’s going to feel like pretty sluggish growth,” he said. “I mean, the U.S. does not run sub 1% growth very often.”

About the Author
Paolo Confino
By Paolo ConfinoReporter

Paolo Confino is a former reporter on Fortune’s global news desk where he covers each day’s most important stories.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Finance

Mark Cuban speaks onstage during a conference in Austin
CryptoBitcoin
Billionaire Mark Cuban says bye-bye Bitcoin: Why he is ‘disappointed’ by crypto
By Jack KubinecMay 26, 2026
9 minutes ago
Dozens of people sit on a stairs and hold a large banner reading 'Freedom to unionize now'
EconomyUber Technologies
Uber drivers in Massachusetts just pulled off the biggest labor win since 1941 — just before the robots arrive
By Leah Willingham and The Associated PressMay 26, 2026
53 minutes ago
Largest study of AI hiring algorithms to date finds ‘clear racial disparities’ — over 25% of Black applicants tainted by bias
AIHiring
Largest study of AI hiring algorithms to date finds ‘clear racial disparities’ — over 25% of Black applicants tainted by bias
By Nick LichtenbergMay 26, 2026
2 hours ago
America’s housing market decline is ‘no longer just a Sun Belt story’—LA and Dallas are tumbling, too
Real EstateHousing
America’s housing market decline is ‘no longer just a Sun Belt story’—LA and Dallas are tumbling, too
By Nick LichtenbergMay 26, 2026
3 hours ago
n
InvestingMarkets
Goldman Sachs just ran some ugly numbers on the SaaSPocalypse—and found hedge funds are dumping software and piling into semis
By Nick LichtenbergMay 26, 2026
4 hours ago
Rear view of a depressed non binary person looking out of their bedroom window on a sunny day - negative emotion
EconomySmall Business
America is becoming less neighborly, and it’s hurting Gen Z and millennials’ chances at economic mobility
By Tristan BoveMay 26, 2026
4 hours ago

Most Popular

The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
Travel & Leisure
The U.S. campaigned to host the World Cup. Now soccer fans will trade their countries' train system for the U.S.'s 'D' rated infrastructure
By Catherina GioinoMay 25, 2026
1 day ago
The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire
Economy
The pig in the python: Baby Boomers are strangling the economy they built by refusing to move or retire
By Nick LichtenbergMay 25, 2026
2 days ago
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
Success
Jeff Bezos wants the bottom half of earners to pay zero income tax—he says nurses making just $75K should save $12K a year
By Preston ForeMay 21, 2026
5 days ago
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
Real Estate
A billionaire and an A-list actor found refuge in a 37-home Florida neighborhood with armed guards—proof that privacy is now the ultimate luxury
By Marco Quiroz-GutierrezMay 25, 2026
1 day ago
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
Commentary
The Supreme Court handed Trump a Golden Chariot on tariffs — now he just has to take it
By Jeffrey Sonnenfeld and Steven TianMay 26, 2026
10 hours ago
Elon Musk's best friend could make more than $100 billion from SpaceX's IPO. His firm is also owed billions by SpaceX
Investing
Elon Musk's best friend could make more than $100 billion from SpaceX's IPO. His firm is also owed billions by SpaceX
By Eva RoytburgMay 25, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.