• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics

1

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 

2

Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'

3

Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Personal Financeinvesting advice

The S&P is back to record highs—proving yet again the wisdom of a buy and hold strategy

Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
Alicia Adamczyk
By
Alicia Adamczyk
Alicia Adamczyk
Senior Writer
Down Arrow Button Icon
July 1, 2025, 9:27 AM ET
"Successful investing involves discipline and focusing on your long-term goals, not reacting to the constant noise and the crisis of the day."
"Successful investing involves discipline and focusing on your long-term goals, not reacting to the constant noise and the crisis of the day."Michael M. Santiago—Getty Images

It’s been a chaotic quarter for the U.S. stock market. In April, indices approached bear market-territory, while economic turmoil roiled bonds and sunk the U.S. dollar. The quarter ended, though, on a dramatically different note as the S&P 500 closed at record highs in each of the past two sessions, reflecting soaring confidence by investors.

Recommended Video

While the highs can feel like nirvana for investors after the recent uncertainty, financial planners say it’s business as usual for them and their clients. They happen often, and are a feature of a healthy market and a growing economy.

“All time highs are exciting, but expected in a growing stock market. It’s like saying once per summer that my tree hit a new all-time high,” says Robert Persichitte, a Colorado-based certified financial planner (CFP). “In fact, more than 25% of the time, monthly closing market levels are new all-time highs.”

What the new highs do show is how important it is to keep calm during times of turmoil. Those who pulled back their investments in April, when the market was tanking and emotions were high, may be missing out on all of the gains now.

As Fortune wrote then, most gains are made in just a few days every year. That means that selling stocks then or pausing contributions and then trying to time your way back in will prove a bad strategy 99% of the time. In fact, 78% of the stock market’s best days occur during a bear market or the first two months of a bull market, according to Hartford Funds, an investment management company. You don’t want to miss them.

“If you missed the market’s 10 best days over the past 30 years, your returns would have been cut in half,” Hartford Funds writes. “And missing the best 30 days would have reduced your returns by an astonishing 83%.”

That said, there are some things investors can do now that the stock market is on less shaky ground, says Marcos Segrera, Florida-based CFP, including reviewing their overall financial plan and overall diversification. Peak volatility is the worst time to make any changes to your investment plan, but now could be a good time to review your holdings.

“Assess your geographic exposure. Check your percentage in U.S. stocks versus stocks outside the U.S. to ensure you remain globally diversified,” says Segrera. “It’s not about timing the market, but ensuring your portfolio is aligned with your long-term goals.”

Though diversification has always been important, it’s becoming an even bigger focus for many U.S. investors now, financial planners say. It’s the best hedge against uncertainty, especially when domestic policy in the U.S. is as chaotic as it has been the past few months. Having international holdings can ease anxiety.

More importantly, remember that while the market’s current valuation is a needed reprieve after the recent anxiety-inducing plunges, it means very little about future investment returns. The market will fall again, and inevitably hit another all-time high. And then another after that.

“There will always be a ‘crisis du jour.’ Whether it’s inflation, elections, or geopolitical tensions, there is always a headline that can cause anxiety,” says Segrera. “Successful investing involves discipline and focusing on your long-term goals, not reacting to the constant noise and the crisis of the day.”

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Alicia Adamczyk
By Alicia AdamczykSenior Writer
LinkedIn iconTwitter icon

Alicia Adamczyk is a former New York City-based senior writer at Fortune, covering personal finance, investing, and retirement.

See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

Current price of gold as of May 21, 2026
Personal Financegold prices
Current price of gold as of May 21, 2026
By Danny BakstMay 21, 2026
11 seconds ago
Top CD rates from major banks May 21, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
Personal FinanceCertificates of Deposit (CDs)
Top CD rates from major banks on May 21, 2026: Chase CDs, Bank of America CDs, Citibank CDs, and more
By Joseph HostetlerMay 21, 2026
5 minutes ago
Current price of oil as of May 21, 2026
Personal FinanceOil
Current price of oil as of May 21, 2026
By Joseph HostetlerMay 21, 2026
14 minutes ago
Current price of silver as of Thursday, May 21, 2026
Personal Financesilver
Current price of silver as of Thursday, May 21, 2026
By Joseph HostetlerMay 21, 2026
24 minutes ago
trump
CommentaryWhite House
Trump Accounts have a bigger problem than billionaire stock donations
By Jin Huang and Stephen RollMay 21, 2026
2 hours ago
Top CD rates today, May 21, 2026: Lock in up to up to 4.20%
Personal FinanceCertificates of Deposit (CDs)
Top CD rates today, May 21, 2026: Lock in up to up to 4.20%
By Glen Luke FlanaganMay 21, 2026
3 hours ago

Most Popular

Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
Workplace Culture
Bolt CEO says he let go of his entire HR team for creating problems that didn’t exist: ‘Those problems disappeared when I let them go’ 
By Preston ForeMay 19, 2026
2 days ago
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
Success
Despite a $500 million net worth, Shaq just finished his fourth degree. He warns graduates: 'Your character will take you further than your resume'
By Preston ForeMay 20, 2026
22 hours ago
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
Future of Work
Meet a 21-year-old community college student who's going to China as the first American woman welder in the trades Olympics
By Mike Householder and The Associated PressMay 17, 2026
4 days ago
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
Workplace Culture
Dr. Bernice King on why companies that walked back DEI were never truly committed: 'If you retreat that quick…that reveals who you really are'
By Preston ForeMay 19, 2026
2 days ago
Current price of oil as of May 20, 2026
Personal Finance
Current price of oil as of May 20, 2026
By Joseph HostetlerMay 20, 2026
24 hours ago
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
Workplace Culture
Pay transparency is exposing a bigger problem: Most companies can't explain why they pay what they pay
By Sydney LakeMay 20, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.