• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceVolkswagen

Volkswagen throws struggling Rivian a lifeline with $5 billion investment

By
Keith Naughton
Keith Naughton
,
Kara Carlson
Kara Carlson
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Keith Naughton
Keith Naughton
,
Kara Carlson
Kara Carlson
and
Bloomberg
Bloomberg
Down Arrow Button Icon
June 25, 2024, 5:52 PM ET
Rivian car surrounded by people
Shares of struggling Rivian surged after news of VW's investment.PATRICK T. FALLON/AFP

Rivian Automotive Inc. will get a much-needed cash infusion through a new partnership with Volkswagen AG as automakers large and small rethink their strategies in a slowing electric-vehicle market.

Recommended Video

The companies announced plans for a joint venture supported by an initial $1 billion investment from VW in Rivian and up to $4 billion more over time. In exchange, VW will get access to the startup’s technology for use in its own EVs and a partner to develop “next-generation” battery-powered vehicles and software.

Rivian’s shares soared more than 50% in extended trading after Tuesday’s announcement, recapturing about half of the stock’s year-to-date losses.

The surprise tie-up provides the EV maker with a financial lifeline after it has struggled to ramp up production and deliveries of its electric pickup and SUV models. Rivian in March paused plans to build a new manufacturing plant in Georgia to conserve cash while contending with deep losses, which amounted to roughly $39,000 for each vehicle built last quarter.

An EV reckoning

The move comes as the broader auto industry retrenches amid an unexpected slowdown in demand for electric vehicles. Ford Motor Co. is cutting spending on EVs by $12 billion and delaying new battery-powered models and factories, while General Motors Co. recently acknowledged it will take “decades” for the EV market to develop. Mainstream buyers’ reluctance to embrace the electric age has left pure-play EV makers like Rivian on the ropes. Even market leader Tesla Inc. is facing disappointing sales and shrinking profit margins.

“The cost of continuing to go it alone is too high and investors are less keen on EV companies than when Rivian started,” said Erik Gordon, clinical professor at the University of Michigan’s Ross School of Business.

The new venture will be “equally controlled and owned” by VW and Rivian, the companies said in a joint statement.

Volkswagen plans to take the initial $1 billion equity stake in Rivian through an unsecured convertible note that will exchange into Rivian shares on or after Dec. 1. Amazon.com Inc. is Rivian’s largest shareholder with a 16% stake valued at nearly $2 billion as of Tuesday’s close.

The pact then calls for VW to invest an additional $2 billion in Rivian shares via two equal tranches in 2025 and 2026. The German automaker also intends to put $2 billion into the joint venture through a payment at its inception and a loan available in 2026.

The structure of the agreement looks favorable to Rivian. While investors will potentially cede some control to VW, if Rivian shares were to appreciate from current levels, there would be less equity dilution to stomach and VW would end up owning a smaller percentage of the company after it obtains shares.

On a call following the announcement, Rivian Chief Executive Officer RJ Scaringe said that VW’s support will help Rivian move forward with plans to build the new plant in Georgia. Rivian remains contractually bound to investing $5 billion in the Georgia project by the end of the decade.

Garrett Nelson, an analyst at CFRA Research, said the announcement is a “vote of confidence in Rivian” but “does little” to change the company’s operating issues and cash burn.

Rivian went public in November 2021 at the peak of enthusiasm for the speedy arrival of the EV future, seen as a potentially formidable competitor to Tesla. An early rise in Rivian shares briefly gave it a market value exceeding that of Ford and GM. But since then, many EV startups have fallen by the wayside as mainstream car buyers turned away from pricey models.

For VW, the German automotive giant gets access to Rivian’s software and EV architecture after years of struggling to roll out plug-in vehicles with efficiency and functionality on par with those from Tesla.

Rivian has attempted partnerships with established automakers in the past. In November 2021, it abandoned plans to jointly develop EVs with Ford, an early investor. And in December 2022, it shelved a deal to build electric vans with Mercedes-Benz.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Keith Naughton
See full bioRight Arrow Button Icon
By Kara Carlson
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Success
In 2026, many employers are ditching merit-based pay bumps in favor of ‘peanut butter raises’
By Emma BurleighFebruary 2, 2026
1 day ago
placeholder alt text
Cybersecurity
Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’
By Eva RoytburgFebruary 2, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
4 days ago
placeholder alt text
Future of Work
‘You’re not a hero, you’re a liability’: Shark Tank’s Kevin O’Leary warns Gen Z founders to stop glorifying hustle culture
By Jacqueline MunisFebruary 2, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Monday, February 2, 2026
By Joseph HostetlerFebruary 2, 2026
1 day ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
9 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

Lurie stands a podium and addresses a crowd.
SuccessSuper Bowl
Levi Strauss heir Daniel Lurie helped lure the Super Bowl when Levi’s Stadium was under construction. Now he’s mayor for the $440 million windfall
By Jacqueline MunisFebruary 3, 2026
3 hours ago
Man wearing sunglasses and a collared shirt.
C-Suitechief executive officer (CEO)
New Disney CEO Josh D’Amaro stands to make $45 million, but he’ll also get something priceless—a ‘clean break’ with Bob Iger
By Amanda GerutFebruary 3, 2026
3 hours ago
An aerial view of America’s only rare earths mine
EnergyRare Earth Metal
New ‘Project Vault’ critical minerals stockpile is ‘first step of many’ needed for U.S. to break China’s supply-chain chokehold
By Jordan BlumFebruary 3, 2026
4 hours ago
broker
AIMarkets
Oracle defused ‘the key risk going into 2026,’ BofA argues, but the market isn’t buying it
By Nick Lichtenberg and Eva RoytburgFebruary 3, 2026
4 hours ago
The Chase logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Chase CD rates 2026
By Joseph HostetlerFebruary 3, 2026
5 hours ago
The Citibank logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Citibank CD rates 2026
By Joseph HostetlerFebruary 3, 2026
6 hours ago