• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceVolkswagen

Volkswagen throws struggling Rivian a lifeline with $5 billion investment

By
Keith Naughton
Keith Naughton
,
Kara Carlson
Kara Carlson
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Keith Naughton
Keith Naughton
,
Kara Carlson
Kara Carlson
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
June 25, 2024, 5:52 PM ET
Rivian car surrounded by people
Shares of struggling Rivian surged after news of VW's investment.PATRICK T. FALLON/AFP

Rivian Automotive Inc. will get a much-needed cash infusion through a new partnership with Volkswagen AG as automakers large and small rethink their strategies in a slowing electric-vehicle market.

Recommended Video

The companies announced plans for a joint venture supported by an initial $1 billion investment from VW in Rivian and up to $4 billion more over time. In exchange, VW will get access to the startup’s technology for use in its own EVs and a partner to develop “next-generation” battery-powered vehicles and software.

Rivian’s shares soared more than 50% in extended trading after Tuesday’s announcement, recapturing about half of the stock’s year-to-date losses.

The surprise tie-up provides the EV maker with a financial lifeline after it has struggled to ramp up production and deliveries of its electric pickup and SUV models. Rivian in March paused plans to build a new manufacturing plant in Georgia to conserve cash while contending with deep losses, which amounted to roughly $39,000 for each vehicle built last quarter.

An EV reckoning

The move comes as the broader auto industry retrenches amid an unexpected slowdown in demand for electric vehicles. Ford Motor Co. is cutting spending on EVs by $12 billion and delaying new battery-powered models and factories, while General Motors Co. recently acknowledged it will take “decades” for the EV market to develop. Mainstream buyers’ reluctance to embrace the electric age has left pure-play EV makers like Rivian on the ropes. Even market leader Tesla Inc. is facing disappointing sales and shrinking profit margins.

“The cost of continuing to go it alone is too high and investors are less keen on EV companies than when Rivian started,” said Erik Gordon, clinical professor at the University of Michigan’s Ross School of Business.

The new venture will be “equally controlled and owned” by VW and Rivian, the companies said in a joint statement.

Volkswagen plans to take the initial $1 billion equity stake in Rivian through an unsecured convertible note that will exchange into Rivian shares on or after Dec. 1. Amazon.com Inc. is Rivian’s largest shareholder with a 16% stake valued at nearly $2 billion as of Tuesday’s close.

The pact then calls for VW to invest an additional $2 billion in Rivian shares via two equal tranches in 2025 and 2026. The German automaker also intends to put $2 billion into the joint venture through a payment at its inception and a loan available in 2026.

The structure of the agreement looks favorable to Rivian. While investors will potentially cede some control to VW, if Rivian shares were to appreciate from current levels, there would be less equity dilution to stomach and VW would end up owning a smaller percentage of the company after it obtains shares.

On a call following the announcement, Rivian Chief Executive Officer RJ Scaringe said that VW’s support will help Rivian move forward with plans to build the new plant in Georgia. Rivian remains contractually bound to investing $5 billion in the Georgia project by the end of the decade.

Garrett Nelson, an analyst at CFRA Research, said the announcement is a “vote of confidence in Rivian” but “does little” to change the company’s operating issues and cash burn.

Rivian went public in November 2021 at the peak of enthusiasm for the speedy arrival of the EV future, seen as a potentially formidable competitor to Tesla. An early rise in Rivian shares briefly gave it a market value exceeding that of Ford and GM. But since then, many EV startups have fallen by the wayside as mainstream car buyers turned away from pricey models.

For VW, the German automotive giant gets access to Rivian’s software and EV architecture after years of struggling to roll out plug-in vehicles with efficiency and functionality on par with those from Tesla.

Rivian has attempted partnerships with established automakers in the past. In November 2021, it abandoned plans to jointly develop EVs with Ford, an early investor. And in December 2022, it shelved a deal to build electric vans with Mercedes-Benz.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Authors
By Keith Naughton
See full bioRight Arrow Button Icon
By Kara Carlson
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
C-Suite
OpenAI’s Sam Altman says his highly disciplined daily routine has ‘fallen to crap’—and now unwinds on weekends at a ranch with no cell phone service
By Jacqueline MunisFebruary 5, 2026
1 day ago
placeholder alt text
Politics
Meet the Palm Beach billionaire who paid $2 million for a private White House visit with Trump
By Tristan BoveFebruary 3, 2026
3 days ago
placeholder alt text
Success
After decades in the music industry, Pharrell Williams admits he never stops working: ‘If you do what you love everyday, you’ll get paid for free'
By Emma BurleighFebruary 3, 2026
3 days ago
placeholder alt text
Travel & Leisure
How Japan replaced France as the country young Americans obsessively romanticize—they’re longing for civility they don’t see at home
By Nick LichtenbergFebruary 5, 2026
2 days ago
placeholder alt text
Investing
Ray Dalio warns the world is ‘on the brink’ of a capital war of weaponizing money—and gold is the best way for people to protect themselves
By Sasha RogelbergFebruary 4, 2026
2 days ago
placeholder alt text
Economy
Trump is giving the U.S. economy a $65 billion tax-refund shot in the arm, mostly for higher-income people, BofA says
By Nick LichtenbergFebruary 5, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

CryptoBitcoin
What caused the massive Bitcoin crash? Clues point to a blow-up at Hong Kong hedge funds
By Jeff John RobertsFebruary 6, 2026
5 hours ago
InvestingDow Jones Industrial Average
Dow soars by 1,200 points to top 50,000 for the first time as chipmakers and airlines lead ferocious stock market rebound
By Stan Choe and The Associated PressFebruary 6, 2026
6 hours ago
Personal FinanceCertificates of Deposit (CDs)
Best certificates of deposit (CDs) for February 2026
By Glen Luke FlanaganFebruary 6, 2026
8 hours ago
The Chase logo on a green layered background.
Personal FinanceCertificates of Deposit (CDs)
Chase CD rates February 2026
By Joseph HostetlerFebruary 6, 2026
9 hours ago
Politicsphilanthropy
USAID division killed by Trump is reborn after 2 mysterious donors give $48 million
By Thalia Beaty and The Associated PressFebruary 6, 2026
9 hours ago
Personal Financemortgages
Cash-out refinancing: How it works, what to know in 2026
By Joseph HostetlerFebruary 6, 2026
9 hours ago