• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceHousing

3 reasons why the frozen housing market of 2024 is actually more competitive than before the pandemic, Zillow says

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
January 16, 2024, 4:21 PM ET
The frozen housing market has more competition than pre-pandemic.
The frozen housing market has more competition than pre-pandemic.Matt Champlin—Getty Images

Low inventory levels, high mortgage rates, and rising home prices have left the U.S. housing market frozen for the past year. But a new Zillow report suggests that the housing market today is actually more competitive than it was before the pandemic—even with inventory levels bottoming out in late 2023.

Recommended Video

Competition has cooled significantly since pandemic peaks, Zillow says, but it’s still hotter than pre-pandemic norms, with homes selling at a faster rate. That’s largely due to a lack of available inventory, Orphe Divounguy, Zillow senior economist, tells Fortune. 

“Inventory is slowly increasing, but remains relatively low,” he says. “This means buyers have fewer options and homes are going under contract 50% faster than pre-pandemic norms.” Today’s 6% mortgage rate will “tamp down competition” for houses than when buyers were vying to purchase at sub-4% rates during the pandemic, he adds, but it won’t completely eliminate it.

Although high mortgage rates and home prices are locking out some homebuyers, there are three ways that the housing market is still more active in terms of competition than it was before the pandemic, Zillow argues.

1 – Homes are selling much faster than before the pandemic

Remember the pandemic-era housing market when homes were flying off the market in just a number of days? While today’s market isn’t moving quite that fast, it’s still going at a quicker pace than before 2020. 

Listings that sell are going under contract in a median of 30 days, Divounguy says. That’s one day less than last year and 50% faster than the pre-pandemic median of 45 days, he adds. In December 2021, buyers snatched listings in just 13 days. 

“Homes are selling quicker than pre-pandemic norms largely due to low inventory levels and pent-up buyer demand,” Divounguy says. But buyers who were “sidelined” by 8% mortgage rates are “likely to resume their search” as rates continue to drop this year, he adds. 

2 – Limited inventory means stiffer competition

Around the time that mortgage rates peaked at 8%, existing-home sales plummeted a stunning 15% in September 2023 on a year-over-year basis to a seasonally adjusted annual rate of 3.96 million transactions, according to the National Association of Realtors (NAR). That was the lowest figure since the world economy and U.S. housing market were emerging from the Great Financial Crisis in 2010.

“Although supply has also improved somewhat, changes in mortgage rates have a larger impact on demand than on supply,” Divounguy says. “As a result, competition among buyers remains stiff.”

While purchases are happening at a faster pace than before the pandemic, the lack of supply means that there are fewer housing transactions overall, Divounguy says. In fact, inventory levels are 36% lower than pre-pandemic levels, “a shortfall large enough to keep competition relatively brisk,” according to the Zillow report. That means that homebuyers trying to break into today’s market are up against some pretty stiff competition—and have had to start making concessions to finally get a house. 

“People are not entering the market expecting to get everything they want,” Michael Martirena, a real estate agent with Compass Florida, tells Fortune. “This results in bids and offers on less desirable properties and keeps inventory tight at multiple price points.” Plus, nearly 30% of all listings sold above asking price in December 2023, according to Zillow. Only 16% of listings had price cuts, which was the lowest share since April 2022.

3 – Increased home values and mortgage rates

Mortgage rates reached a multi-decade high late last year while home prices increased each month, according to the Case-Shiller index. In turn, the typical mortgage payment was up 7.5% year-over-year in December 2023, according to Zillow. 

But what’s even more striking is that the figure is 106.5% higher than the pandemic average. Today, the typical home in the U.S. is $344,000 and has a monthly mortgage payment of $1,790, assuming a 20% down payment, according to Zillow. But now that the Federal Reserve is slowing its roll on more interest rate hikes, mortgage rates are more likely to even out. In turn, this rate lock should loosen its grip on sellers, Divounguy says, bringing more activity back into the market. 

“More than one in five homeowners are considering selling, compared to 15% one year ago,” he says. “Homeowners are sitting on massive equity—home values are up 41% nationwide since 2019—and roughly 70% of sellers turn around and purchase another home.”

[This report has been adjusted to clarify that Zillow’s argument is the current housing market is more “competitive” than the pre-pandemic one, given the dynamics of home sales, rather than a raw look at the activity happening in the market.]

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
1 day ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
19 hours ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
2 days ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Energy
Top energy expert says probability the U.S. will attack Iran soon is 75% as risk of major disruption to oil supply is priced in — 'this one is real'
By Jason MaFebruary 1, 2026
14 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Finance

Personal FinanceSavings accounts
Today’s best high-yield savings account rates on Feb. 2, 2026: Earn up to 5.00% APY
By Glen Luke FlanaganFebruary 2, 2026
2 hours ago
Personal FinanceBanks
Best CD rates today, Feb. 2, 2026: Earn up to 4.18% APY if you lock in now
By Glen Luke FlanaganFebruary 2, 2026
2 hours ago
Startups & Ventureaccounting
Goldman Sachs leads $75 million funding round for Fieldguide, an AI-native accounting and audit platform
By Leo SchwartzFebruary 2, 2026
2 hours ago
Economyspace
Singapore launches first space agency, joining a Southeast Asian race to tap a fast-growing space sector
By Angelica AngFebruary 2, 2026
3 hours ago
Personal FinanceReal Estate
Current ARM mortgage rates report for Feb. 2, 2026
By Glen Luke FlanaganFebruary 2, 2026
4 hours ago
Personal FinanceReal Estate
Current refi mortgage rates report for Feb. 2, 2026
By Glen Luke FlanaganFebruary 2, 2026
4 hours ago