The highest-ranking woman in Veterans Affairs is making sure female service members get the benefits they’re owed

Emma HinchliffeBy Emma HinchliffeMost Powerful Women Editor
Emma HinchliffeMost Powerful Women Editor

Emma Hinchliffe is Fortune’s Most Powerful Women editor, overseeing editorial for the longstanding franchise. As a senior writer at Fortune, Emma has covered women in business and gender-lens news across business, politics, and culture. She is the lead author of the Most Powerful Women Daily newsletter (formerly the Broadsheet), Fortune’s daily missive for and about the women leading the business world.

Joey AbramsBy Joey AbramsAssociate Production Editor
Joey AbramsAssociate Production Editor

    Joey Abrams is the associate production editor at Fortune.

    Tanya Bradsher, U.S. Deputy Secretary of Veterans Affairs.
    Tanya Bradsher, U.S. Deputy Secretary of Veterans Affairs.
    Eugene Russell—Department of Veterans Affairs

    Good morning, Broadsheet readers! Female artists like SZA and Taylor Swift notched the most Grammy nominations, the FDA is proposing a ban on some hair straighteners, and the highest-ranking woman in the Veterans Administration says employers should ask one simple question. Have a meaningful Monday!

    – Veterans Day. In September, Tanya Bradsher was sworn in as the Biden’s administration’s deputy secretary of veterans affairs. The new role makes her the highest-ranking woman in the history of the Department of Veterans Affairs. 

    To mark Veterans Day this year, which was celebrated on Saturday, she urges employers to ask their employees one simple question: “Have you served?”

    “A lot of veterans don’t identify themselves as veterans if they didn’t go to war,” Bradsher explains. That applies doubly to women veterans, the fastest-growing group of veterans in the U.S., now numbering 625,000. “Women veterans will compartmentalize their service,” she says. 

    So employers’ questioning is critical. Without identifying veterans on their staff, they are missing out on the full scope of those workers’ “top-notch leadership” skills, Bradsher says. 

    Women veterans who are married to male service members will sometimes even advocate for their husbands to receive benefits without considering what they themselves might be eligible for, Bradsher says. Over the past few years—mainly through the 2022 PACT Act—Veterans Affairs has expanded health services available to women veterans, including maternity care, mammograms, and abortion counseling. 

    Tanya Bradsher, U.S. Deputy Secretary of Veterans Affairs.
    Eugene Russell—Department of Veterans Affairs

    She views her job at the VA—and employers’ roles—as making sure veterans get access to as much support as they are entitled to. 

    Bradsher, the fourth generation of an Army family, enlisted in the Army at 23 years old in 1993. She had married young, and the marriage was “not going well.” One day, her mom drove her to the Army recruiter’s office. “I wasn’t planning on joining the military,” she remembers. “But it was just what I needed.” 

    Almost a decade later, she was stationed at the Pentagon on 9/11—and she was pregnant. (She had found out a month earlier). “On Wednesday the 12th, we went back in a burning building and we went to work. And we just never stopped,” she remembers. “That entire pregnancy, I don’t even remember it, really,” she says. “We just worked.” Once the baby was born, she and her second husband—also a service member—worked opposite 12-hour shifts while her mother stepped in to care for their newborn.

    In March 2021, Bradsher was named chief of staff for veterans affairs under Secretary of Veterans Affairs Denis McDonough. At first, she had been asked to recommend other candidates for the job, but she decided to throw her own hat in the ring. “I typically do not nominate myself,” she says. “But [to work] for him, I wasn’t letting this opportunity pass me by.” 

    That job led to her current role; she is the first woman of color to hold it. “I want to make sure that I’m not the last,” she says. “And that I leave the door open.” 

    Emma Hinchliffe
    emma.hinchliffe@fortune.com
    @_emmahinchliffe

    The Broadsheet is Fortune’s newsletter for and about the world’s most powerful women. Today’s edition was curated by Joseph Abrams. Subscribe here.

    ALSO IN THE HEADLINES

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    - Off the shelf. The FDA is proposing a ban on hair straighteners that contain formaldehyde in an effort to protect women from the adverse health effects the chemical can have. Such hair straighteners are used most commonly by Black women and have been linked to the development of multiple cancers and health problems. The Guardian

    - Not so super. New movie The Marvels earned $47 million in its opening weekend, the lowest debut for a Marvel Cinematic Universe film in the franchise's history. Superhero fatigue is hitting just as the genre is diversifying; The Marvels was the first MCU film directed by a Black woman and starred three female characters. Associated Press

    - Turning pages and profits. Carl Cowling, CEO of U.K.-based book retailer WH Smith, credits Britney Spears’ new memoir as one of the main reasons the company is enjoying an uptick in holiday sales this year. Spears joins writers like Colleen Hoover in leading a resurgence in physical book sales driven by mostly women readers. Fortune

    - Heel spiel. Nikki Haley said her heels were for "ammunition." Vivek Ramaswamy is posing shirtless in campaign videos, and Ron DeSantis and Donald Trump are arguing over who has "the balls" to show up for debates. The Republican presidential campaign's gendered insults and underlying tone that femininity equals weakness are leading researchers and political strategists to note that the GOP is continuing Trump-era machismo and misogyny. Washington Post

    - Wall Street meets Broadway. Before Stacy Polley left Goldman Sachs after 25 years, she had already begun writing a cabaret about her retirement. Though she still dabbles in Wall Street as a senior advisor to Blackstone, her main gig is starring in the show that’s based on her own struggle adjusting to life after a competitive career. Bloomberg

    ON MY RADAR

    Ivanka Trump's tricky comeback tour The New Yorker

    The powerful women of an ancient empire BBC

    Sofia Coppola and all the sad girls New York Times

    PARTING WORDS

    "I’m relieved, I’m exhausted, and I’m triumphant."

    —Actress and SAG-AFTRA president Fran Drescher after scoring a historic contract to end the 118-day actor strike

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