• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Personal FinanceHousing

The housing market is starting to crack—Sellers are cutting prices at record levels as ‘You can no longer price based off of where sales were’

Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
Sydney Lake
By
Sydney Lake
Sydney Lake
Associate Editor
Down Arrow Button Icon
November 6, 2023, 5:12 PM ET
Nearly 7% of for-sale homes in the U.S. posted a price drop during the four weeks ending Oct. 29, which is the highest portion since Redfin started tracking this data in 2012.
Nearly 7% of for-sale homes in the U.S. posted a price drop during the four weeks ending Oct. 29, which is the highest portion since Redfin started tracking this data in 2012. Getty Images

There’s something frozen about this housing market. “Zoom towns” like Boise and Austin aside, home prices nationwide have just refused to drop. Existing-home prices are on their seventh consecutive month of growth, according to the S&P CoreLogic Case-Shiller U.S. National Home Price NSA Index, a leading measure of home values for over 30 years. Average U.S. existing home prices are up by nearly 6% year-to-date and 2.6% year-over-year, which is “well above the median full calendar year increase” in more than three decades of data, according to Case-Shiller. But now we know that a crack appeared in October—and it was among sellers.

Recommended Video

The challenges of soaring mortgage rates and home prices aren’t just impacting buyers—they’re plaguing sellers, too. Even with limited existing home inventory, a record number of them dropped the prices on their listings in October, according to a new Redfin report.

Nearly 7% of for-sale homes in the U.S. posted a price drop during the four weeks ending Oct. 29, which is the highest portion since Redfin started tracking this data in 2012 and far surpasses the 3.6% of homes that lower their price in an average month. This 11-year record comes as mortgage rates have steadied between 7.5% and 8% this past month, the highest they’ve been in two decades. (It’s important to note, however, that even with last month’s drops, home prices are still up 3% year-over-year, according to Redfin.)

Mortgage rates have also largely been on the rise this year, peaking at about 8% in October. Rates did drop briefly to 7.4% on Friday in reaction to a disappointing jobs report showing that just 150,000 jobs were created last month, which was 20,000 fewer than forecasted. Rates appear to be making a slow climb back to 8%, though, with Mortgage Daily News reporting a mortgage rate on Monday of 7.48%. Plus, economists and real estate experts alike expect mortgage rates to remain around 8% for the next couple of years.

High rates have forced some sellers to cut prices to make up for the added expense buyers have to come up with on monthly mortgage payments, according to Redfin. Almost a quarter of new buyers are paying at least $3,000 per month for their mortgages, according to Black Knight; the average American earns just $4,600 per month, making that large of a payment unaffordable for most. That’s led to a stunning 15% year-over-year drop in existing-home sales activity in September—a “deep freeze” that Zillow warned of back in May. 

“Sellers need to cut prices to counteract higher payments, and keep buyers interested in their property in a market with fewer buyers,” Matthew Walsh, Moody’s Analytics’ housing economist, tells Fortune. 

For the housing market to really move again, mortgage rates either need to come down or home prices need to drop, Chen Zhao, Redfin’s research lead, tells Fortune. 

“Otherwise, the transactions will only grow very slowly over a long period of time as the lock-in effect gradually wears off and affordability slowly improves,” Zhao says. “Rates can come down, though, when it’s clear the Fed will be able to bring inflation to its target or we get clear evidence of the economy heading toward a recession.”

Buyers just can’t afford today’s mortgage rates and home prices

As mortgage rates continued to climb late this summer and into the fall, buyer demand has dwindled as housing affordability has become abysmal for a large portion of millennials and other people of prime homebuying age, “sidelining potential buyers,” Walsh says. 

Indeed, another Redfin report from October says a prospective homebuyer needs to make $114,627 to afford a home in today’s market, which is a 15% year-over-year increase and the highest annual income on record needed to comfortably buy a home. This is a problem considering that median household income was $74,580 in 2022—about $40,000 less than Redfin’s projections. (Redfin’s reporting takes into account income, average monthly mortgage payments, and current mortgage rates.)

“Qualifying incomes average 80% higher than they were before the pandemic began, and monthly payments are composing a larger share of take-home pay,” Walsh says.

Will prices continue to drop?

Realtors and economists alike expect home prices to drop through the end of 2023. Adie Kriegstein, a real estate agent in Manhattan with Compass Real Estate, says she has been telling her clients, “sellers want last year’s prices and buyers want next year’s prices.” 

While the housing supply in New York City ticked up slightly during the last week of October, there are fewer deals happening, she tells Fortune, which is why she expects price cuts through the winter. 

“While some [homes] were likely priced too high to start, many have had to adjust quickly to price aggressively as the market trends downward,” says the 15-year real estate vet. “You can no longer price based off of where sales were and assume you’ll get the same or more.”

Moody’s Analytics predicts home prices will drop about 4.5% over the next two years, Walsh says, despite low inventory. 

“Rates will remain higher for longer, and we expect demand to remain very low into 2024,” he says. “Following two years of double-digit price growth, the housing market remains overvalued, and affordability is near a four-decade low. In turn, sellers will capitulate on list prices.”

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Sydney Lake
By Sydney LakeAssociate Editor
LinkedIn iconTwitter icon

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk.

See full bioRight Arrow Button Icon

Latest in Personal Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Personal Finance

North AmericaEducation
Community colleges, associate’s degrees and certificates: Young Americans are interested in everything but a bachelor’s
By Tristan BoveJanuary 16, 2026
7 hours ago
Jeffrey Sprecher, President and Founder, CEO of Intercontinental Exchange
SuccessBillionaires
Meet the self-made billionaire who bought a nearly bankrupt company off Warren Buffett for $1,000 and turned it into a $98 billion giant
By Emma BurleighJanuary 16, 2026
9 hours ago
Personal FinanceLoans
Personal loan APRs on Jan. 16, 2026
By Glen Luke FlanaganJanuary 16, 2026
10 hours ago
Personal Financegold prices
Current price of gold as of January 16, 2026
By Danny BakstJanuary 16, 2026
12 hours ago
Current price of platinum as of Friday, January 16, 2026
Personal Financemoney management
Current price of platinum as of Friday, January 16, 2026
By Joseph HostetlerJanuary 16, 2026
12 hours ago
Current price of silver as of Friday, January 16, 2026
Personal Financesilver
Current price of silver as of Friday, January 16, 2026
By Joseph HostetlerJanuary 16, 2026
12 hours ago

Most Popular

placeholder alt text
Health
The head of marketing at Slate posted on LinkedIn requesting cleaning services as a benefit at her company. The next day, HR answered her call
By Sydney LakeJanuary 15, 2026
2 days ago
placeholder alt text
Europe
Americans have been quietly plundering Greenland for over 100 years, since a Navy officer chipped fragments off the Cape York iron meteorite
By Paul Bierman and The ConversationJanuary 14, 2026
2 days ago
placeholder alt text
Economy
America’s $38 trillion national debt is so big the nearly $1 trillion interest payment will be larger than Medicare soon
By Shawn TullyJanuary 15, 2026
2 days ago
placeholder alt text
Personal Finance
Peter Thiel makes his biggest donation in years to help defeat California’s billionaire wealth tax
By Nick LichtenbergJanuary 14, 2026
2 days ago
placeholder alt text
Politics
One year after Bill Gates surprised with the choice to close his foundation by 2045, he's cutting staff jobs
By Stephanie Beasley and The Associated PressJanuary 14, 2026
2 days ago
placeholder alt text
Politics
Ford CEO Jim Farley says the White House will 'always answer the phone,' but needs Trump to do more to curtail China’s threat to America's autos
By Sasha RogelbergJanuary 16, 2026
17 hours ago

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.