• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAI

Elon Musk once said ‘with artificial intelligence, we are summoning the demon.’ Now he’s starting an A.I. company

By
Stephen Pastis
Stephen Pastis
Down Arrow Button Icon
By
Stephen Pastis
Stephen Pastis
Down Arrow Button Icon
July 12, 2023, 11:29 PM ET
Elon Musk
Tesla CEO Elon Musk.Chesnot/Getty Images

Elon Musk’s announcement Wednesday that he’s joining the A.I. race with his new company, xAI, which will set out to “understand the true nature of the universe,” comes after fits and starts with the world’s richest man’s involvement in artificial intelligence. He was an original board member of OpenAI, departed in 2018, and was an an early investor in Deepmind, but before now he has never embraced the A.I. space as a solo pursuit, while often voicing concerns for the dangers posed by A.I. 

Recommended Video

This year, as he’s admitted to overpaying for Twitter by approximately $20 billion, he’s seen his thunder in Silicon Valley stolen, first by OpenAI’s ChatGPT, which became the talk of the Bay and Wall Street as it soared to the fastest adoption of any technological app in history. More recently, he’s seen his rival Mark Zuckerberg launch a “Twitter killer,” Threads, via Meta’s Instagram app, and rack up an even faster adoption rate: over 100 million users in less than a week.

Musk has acknowledged his chagrin. “I fully admit to being a huge idiot here,” Musk said in a May interview with CNBC about leaving OpenAI before it took off. 

It’s a far cry from the last decade, when Musk began calling A.I. one of humanity’s greatest threats. Musk has never held back on providing colorful imagery to explain the potential for an A.I. apocalypse. In a 2014 speech at the Massachusetts Institute of Technology, he used colorful imagery: “With artificial intelligence, we are summoning the demon. In all those stories where there’s the guy with the pentagram and the holy water, it’s like—yeah, he’s sure he can control the demon.” Musk added that it never works out in those stories. 

He also called A.I. and robots powered by A.I. a “fundamental risk” to humankind at a National Governors Association 2017 Summer Meeting. At the meeting, he warned of A.I. robots learning too quickly and becoming uncontrollable, as well as spreading misinformation and sharing.

“A.I. is a fundamental risk to the existence of human civilization in a way that car accidents, airplane crashes, faulty drugs, or bad food were not—they were harmful to a set of individuals within society, of course, but they were not harmful to society as a whole,” said at the conference. He also called for regulation and cohesive oversight of the technology. 

In 2017, Musk tweeted that the race for A.I. superiority would cause such strong competition between nations that it could cause World War III. The tweet came in response to an article in The Verge, which said that Russian President Vladimir Putin had predicted that world supremacy would fall to the country that created the first A.I. That same year, Musk said A.I. is more extreme a danger than North Korea testing a hydrogen bomb.

China, Russia, soon all countries w strong computer science. Competition for AI superiority at national level most likely cause of WW3 imo.

— Elon Musk (@elonmusk) September 4, 2017

If you're not concerned about AI safety, you should be. Vastly more risk than North Korea. pic.twitter.com/2z0tiid0lc

— Elon Musk (@elonmusk) August 12, 2017

As the A.I. space became the hottest trend in technology, Musk called for a pause in development, citing concerns and calling for regulations. 

His concerns are hinted at on xAI’s website, which says it is going to be advised by Dan Hendrycks, the director of the Center for AI Safety, which has warned of the dangers of A.I. technology that develops too rapidly. But Musk also has recruited several members of the xAI team from rival A.I. firms, including Google’s DeepMind and Microsoft.

He further specified his thoughts on the competition in the May CNBC interview, pointing to a fallout with Google’s Larry Page about Microsoft’s ownership and Page being “cavalier” with regard to the technology. He added in the interview he also disagrees with companies profiting from A.I.

“I do worry that Microsoft actually may be more in control than, say, the leadership team at OpenAI realizes,” he said in the interview, citing concerns for profit-driven A.I. technology at Microsoft.

Musk also unveiled a robot named Optimus at Tesla A.I. Day last year, that would use similar A.I.-assisted navigational features to the Tesla. He also spoke ominously at a Tesla conference in March, saying once A.I. can help build Tesla cars, there’s no point in anyone working. 

“I don’t know. Tesla is doing good things in A.I.,” he said at the conference, according to Reuters. “This one stresses me out. I don’t know what to say about it.”

Musk’s full outlook on running an A.I. company and his intent with A.I. are certainly to come. Right now, xAI’s website doesn’t do much more than list people and a goal, but it does show that Musk isn’t just sitting on the sidelines watching the A.I. brawl play out between the other tech giants.

Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Stephen Pastis
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
AIDefense
These startups are racing to make AI safe for the Pentagon’s most closely guarded secrets
By Erik GermanApril 11, 2026
4 hours ago
karp
Future of Workpalantir
Palantir CEO says AI ‘will destroy’ humanities jobs but there will be ‘more than enough jobs’ for people with vocational training
By Jacqueline MunisApril 11, 2026
5 hours ago
A Starbucks barista stands behind a cash register.
RetailFood and drink
Starbucks’ game plan to roll out AI chatbots at cafés could serve as a ‘litmus test’ for the industry, analyst says
By Sasha RogelbergApril 11, 2026
5 hours ago
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
Travel & LeisureGen Z
The ‘Tuscan Mom’ aesthetic is taking over TikTok as Gen Z glamorize McMansions and reject millennial gray
By Sydney LakeApril 11, 2026
5 hours ago
dalmation
AIHealth
Man’s best friend may soon live a little longer thanks to a new pill promising to extend your pup’s lifespan
By Catherina GioinoApril 11, 2026
6 hours ago
hunt
CommentaryMedia
OpenAI’s TBPN deal shows how talent, media, and influence are collapsing into one
By Jonathan HuntApril 11, 2026
7 hours ago

Most Popular

Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
Success
Scottie Scheffler joined Tiger Woods and Rory McIlroy in golf's $100M club—and donated his entire Ryder Cup stipend to charity
By Fortune EditorsApril 10, 2026
1 day ago
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
Innovation
Schools across America are quietly admitting that screens in classrooms made students worse off and are reversing years of tech-first policies
By Fortune EditorsApril 10, 2026
1 day ago
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
Investing
Mark Cuban admits he made a mistake letting go of the Mavericks: 'I don't regret selling. I regret who I sold to'
By Fortune EditorsApril 9, 2026
2 days ago
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
Politics
The Navy confirmed an ‘abundant amount’ of Uncrustables when the Artemis II crew lands. Smucker’s just offered them a lifetime supply
By Fortune EditorsApril 10, 2026
18 hours ago
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
Economy
The U.S. government is spending $88 billion a month in interest on national debt—equal to spending on defense and education combined
By Fortune EditorsApril 9, 2026
2 days ago
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
AI
A Meta employee created a dashboard so coworkers can compete to be the company's No. 1 AI token user—and Zuckerberg doesn't even rank in the top 250
By Fortune EditorsApril 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.