• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
CommentaryFuture of Work

Asana CEO: ‘The way we work right now will soon look vestigial. Here’s how A.I. will make work more human’

By
Dustin Moskovitz
Dustin Moskovitz
Down Arrow Button Icon
June 12, 2023, 5:07 AM ET
Photo of Dustin Moskovitz
Dustin Moskovitz is the cofounder and CEO of Asana.Courtesy of Dustin Moskovitz

As A.I. twists further into the public consciousness, we’re starting to see dystopian stories about the future of work, predicting a kind of final victory for the Machiavellian forces of capitalism.

As the most notable example, science fiction author Ted Chiang recently wondered if there is “a way for A.I. to do something other than sharpen the knife blade of capitalism?” According to Insider, employees at JPMorgan may already be suffering under that dynamic due to the company’s powerful employee monitoring tools.

These stories paint a bleak picture, raising many concerns I share myself, and indeed my own worries with A.I. go well beyond the potential impact to work. But I believe we’ll overcome them, however, and want to take a moment to consider a world where people are thriving in their jobs because of A.I., not in spite of it.

Instead of picturing A.I. controlling every moment of your focus, imagine it helping you maximize your moments of flow. Software can help you screen notifications, for example, by intelligently analyzing whether an incoming alert is both important and urgent enough to interrupt your focus. It can organically synchronize your moments of collaboration with others, evolving us past today’s rigid system of recurring meetings and calendar blocks that fracture your days. Perhaps most importantly, it can encourage you to take breaks, even vacations, when you’ve been working too long (thus improving impact over longer cycles, in addition to well-being).

A grim version of the future envisages humans as interchangeable with our software counterparts, fellow cogs in the machine. In reality, we’re at our best when we’re engaged in tasks that are distinctly human, the ones that allow us to infuse our creativity, empathy, and judgment into them. A.I. can enable our days to be filled with these, when we leverage its comparative advantage to do more of the “work about work” that slows us down, like compiling and sharing status updates.

The internet helped make the world feel smaller and more familiar, and similarly, A.I. can jump-start employees’ onboarding and institutional knowledge by becoming a personal tutor that brings every individual up to speed with expert patience and grace. Unfamiliar acronyms, custom Slack emojis, and project code names—all the tiny nuances that make up the connective tissue of culture—can be alienating to those unfamiliar. A.I. can decode company or team culture, replacing the uneasiness that accompanies transitions with a quickly achieved sense of belonging, and making it easy to start contributing to the team’s goals. Reducing this friction is empowering for individuals, making it easy to leave managers that don’t treat them well.

Finally, stories born from paranoia teach you to see A.I. as the ultimate surveillance tool, watching your every eye moment and jiggle of your mouse. But what if it’s used instead to catch you doing things well, and to foster trust between managers and employees?

With the ability to compile reports of your accomplishments—or even assess their quality—A.I. can help managers better appreciate the output of their employees, rather than relying on quantified inputs, like time spent at your desk. It can watch out for deadlines and critical paths, automatically steering you toward the work that’s most urgent. And if you do fall behind on deadlines, A.I. can let your manager know: They don’t have to poke their nose in all the time just to catch the one time you fell behind. With A.I. helping everyone focus their attention to match intentions as they do their work, managers can instead spend their time investing in ways to support their team and grow individuals.

The way we work right now will soon look vestigial, a kind of social scaffolding in our journey to build something better. We know that A.I. will transform the future of work. Will the future edifices of our labor be austere, brutalist towers that callously process resources? Or will they be beautiful, intricate monuments to growth and thriving?

We have agency in how this future unfolds, but we can manifest something wonderful only if we also create positive visions for what’s possible. A world with more breakthroughs, bigger ideas, better execution, and faster progress. A world full of happy individuals, living their best lives at work.

When my cofounder and I started Asana, we were fueled by the power of teams. When the world’s teams work together, we can do great things—the kind of things that contribute to a better life for people and planet.

Customers should demand a positive version of the future. Technologists can build it. A.I. and humans can cocreate that future. We can realize our full collective potential, together.

Dustin Moskovitz is the cofounder and CEO of Asana.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • The ‘Elon Paradox’: He sells Teslas–but you’d expect him to drive a Ram. Here’s what your car says about your politics
  • The alt-right economy is failing. Here’s the real performance of anti-woke entrepreneurs
  • The debt ceiling deal has reduced access to supplemental food plans. Here’s why that’s a false economy
  • E-bike injuries: ‘We’re only seeing the tip of the iceberg,’ trauma experts warn
Join us at the Fortune Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By Dustin Moskovitz
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
Economy
The $38 trillion national debt is to blame for over $1 trillion in annual interest payments from here on out, CRFB says
By Nick LichtenbergDecember 17, 2025
2 days ago
placeholder alt text
C-Suite
Red Lobster CEO Damola Adamolekun says the key to being a better leader is being a better person: ‘Leadership is self-improvement’
By Sydney LakeDecember 17, 2025
2 days ago
placeholder alt text
Success
As millions of Gen Zers face unemployment, McDonald's CEO dishes out some tough love career advice for navigating the market: ‘You've got to make things happen for yourself’
By Preston ForeDecember 16, 2025
3 days ago
placeholder alt text
Future of Work
LinkedIn CEO says it's 'outdated' to have a five-year career plan: It's a 'little bit foolish' considering the pace AI is changing the workplace
By Sydney LakeDecember 18, 2025
22 hours ago
placeholder alt text
AI
'Robots are going to be amongst us': Qualcomm exec says buckle up for the next 5 years. Your car is going to be the first shoe to drop
By Nino PaoliDecember 17, 2025
2 days ago
placeholder alt text
Economy
‘This is a wacky number’: economists cry foul as new government data assumes zero housing inflation in surprising November drop
By Eva RoytburgDecember 18, 2025
18 hours ago

Latest in Commentary

unemployed
CommentaryLayoffs
The AI efficiency illusion: why cutting 1.1 million jobs will stifle, not scale, your strategy
By Katica RoyDecember 18, 2025
19 hours ago
Muddu
CommentaryIT
IT service is reaching its breaking point. At Salesforce, we see 3 tipping points
By Muddu SudhakarDecember 18, 2025
23 hours ago
small business
CommentaryLayoffs
Our data shows that companies of 500 and fewer workers mostly avoided the AI layoffs. They’re making AI work for them
By Gabby BurlacuDecember 18, 2025
23 hours ago
Sophia Romee is the General Manager of the GenAI Studio at the College Board
CommentaryEducation
Gen Z is on the fence about AI in the classroom. That’s a good thing
By Sophia RomeeDecember 18, 2025
23 hours ago
Tim Parker
CommentaryAutos
How Bentley’s brand is creating business advantage in disruptive times 
By Tim ParkerDecember 18, 2025
1 day ago
layoffs
CommentaryLayoffs
The AI layoff wave is just beginning — and it’s by design
By Kevin OakesDecember 17, 2025
2 days ago