• Home
  • News
  • Fortune 500
  • Tech
  • Finance
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersData Sheet

Google’s search dominance made it complacent—until now

By
David Meyer
David Meyer
Down Arrow Button Icon
By
David Meyer
David Meyer
Down Arrow Button Icon
April 17, 2023, 1:41 PM ET
Alphabet CEO Sundar Pichai
Alphabet CEO Sundar Pichai Justin Sullivan—Getty Images

Slowly, some flesh is starting to appear on the bones of Google’s plan to integrate generative artificial intelligence into its core search business. According to a New York Times report Monday, the company isn’t just planning to A.I.-ify the Google Search we all know, but is also working on an entirely new, A.I.-powered search engine that attempts to “anticipate users’ needs”—with both initiatives taking place under the banner of “Project Magi.”

Recommended Video

As ever, more details are promised soon—probably at next month’s Google I/O developer shindig, given the reported timing of the public starting to gain access to the revamped Google Search. But for now, there’s another big takeaway to be found in there, regarding the sense of panic within Google over the speed at which the generative A.I. revolution is taking place.

We’ve had a glimpse of this before. After ChatGPT’s seminal launch last year, it was reported that someone in Google management declared a “code red” owing to the implications for search rivalry—CEO Sundar Pichai subsequently said he wasn’t the one to deploy that phrase, but he didn’t deny it happened.

Now we learn that Google was again blindsided by Samsung reportedly considering whether it really wanted to renew its $3-billion-a-year contract to keep Google Search as the default search engine on its mobile devices—or to instead switch to Microsoft’s A.I.-happy Bing, which was until recently more of a punch line than anything else. 

According to the Times piece, Googlers “reacted with emojis and surprise” when asked to knock together a pitch that might persuade Samsung to stay on board, with one saying, “Wow, okay, that’s wild.” That right there is the definition of complacency. 

I can certainly understand what’s behind it—Google’s global market share has been at 90% or more since the late naughties—and I also appreciate that Google’s reluctance to go all in on generative A.I. is partially motivated by a desire to keep search reliable and safe. But there’s clearly a degree of organizational inertia involved when employees are shocked at the suggestion of a key business partner reevaluating the competition. 

I guess that’s what happens when you’re (allegedly) used to buying market dominance. Wall Street certainly sees cracks forming in the status quo, with the NYT report knocking Alphabet’s share price by more than 3% today. But on the other hand, it sounds like Google has been effectively shaken out of its torpor, and I for one am keen to see how its services evolve in the near future.

P.S. It was a shame not to see SpaceX test the full Starship-plus-Super-Heavy-rocket bundle today, but them’s the breaks. Better luck later this week.

Want to send thoughts or suggestions to Data Sheet? Drop a line here.

David Meyer

Data Sheet’s daily news section was written and curated by Andrea Guzman.

NEWSWORTHY

Tesla factory workers call out bonus pay cuts. Workers at Tesla’s Shanghai plant saw staff bonuses cut after an employee died in a mechanical accident ​​in the plant’s welding workshop in early February. Two of the plant’s employees told Reuters that management cited a “safety incident” when questioned about the reasons for the bonus reductions. Workers vented about the docking of the bonus payments online, calling it “malicious,” with another saying they’d resign and look for a job at a Chinese rival like BYD.

Meta is trying to lure in advertisers. Meta is offering advertisers sweeteners, including discounts of up to 25% for those spending a certain amount testing ad products on Reels. Meta is also allowing ad agencies to stay at the spending level they committed to last year rather than requiring increased spending as is typically required. The Informationreports that Meta has previously offered discounts to encourage the use of new ad products, but that this one is particularly large, and comes after its first-ever drop in ad sales last year. 

Sega is buying Angry Birds developer. Rovio, the mobile games developer behind Angry Birds, is being acquired by Sega, the video game company known for Sonic the Hedgehog. The approximately $775 million deal is expected to close by the end of September. Sega will support Rovio as it expands its platform outside mobile gaming, it said in an announcement. It also plans to use Rovio’s expertise to bring Sega’s current and new titles to the mobile gaming market. 

SIGNIFICANT FIGURES

1%

—Percentage of time that the Russian government claims its manipulation of social media and search engine rankings is caught. The Russian operators of the accounts noted this figure in a document that circulated on Discord, and while it has drawn alarm, some experts believe it is exaggerated or misleading.

IN CASE YOU MISSED IT

BabyAGI is taking Silicon Valley by storm. Should we be scared?, by Jeremy Kahn

Netflix apologizes for ‘Love Is Blind’ live reunion outage and releases recording of episode that ‘did not turn out as we had planned,’ by Nicholas Gordon

Spotify is shutting down Heardle, the song-guessing game it bought last summer, by Chris Morris

ChatGPT and its ilk are making it easier for remote workers to secretly hold two or more full-time jobs, by Steve Mollman

Yishan Wong’s résumé: From mopping floors at Burger King and a ‘hell boss’ at PayPal to running Reddit—here’s how he became the CEO he is today, by Orianna Rosa Royle

BEFORE YOU GO

Zombie bird drones in the sky. What if you took a dead bird and made it fly again by equipping it with drone gear? It sounds like something out of a horror movie, but researchers at the New Mexico Institute of Mining and Technology think that turning taxidermic birds into drones is a good way to study flight efficiency. The researchers came up with the odd plan after their experiments with mechanical birds weren’t producing the results they had hoped for. So they created a zombie bird drone.

“If we learn how these birds manage…energy between themselves, we can apply [that] into the future aviation industry to save more energy and save more fuel,” Mostafa Hassanalian, a mechanical engineering professor who is leading the project, told Reuters. Now that a prototype is completed, researchers are working on how to make the drone fly longer than 20 minutes and plan to conduct tests among living birds.

This is the web version of Data Sheet, a daily newsletter on the business of tech. Sign up to get it delivered free to your inbox.

About the Author
By David Meyer
LinkedIn icon
See full bioRight Arrow Button Icon

Latest in Newsletters

NewslettersMPW Daily
Kim Kardashian shaped Skims into a $5 billion brand—now she wants to help other entrepreneurs mold their skills for success 
By Emma HinchliffeDecember 4, 2025
1 hour ago
Two female employees, one pointing at a book, other looking at laptop.
NewslettersCFO Daily
‘Polyworking’ won’t slow down in 2026 as pay falls behind, says career expert
By Sheryl EstradaDecember 4, 2025
4 hours ago
NewslettersTerm Sheet
How Anthropic grew—and what the $183 billion giant faces next
By Allie GarfinkleDecember 4, 2025
5 hours ago
BlackRock Chairman and CEO Larry Fink speaks onstage during the 2025 New York Times Dealbook Summit at Jazz at Lincoln Center on December 03, 2025 in New York City.
NewslettersCEO Daily
CEOs are making the business case for AI—and dispelling talk of a bubble
By Diane BradyDecember 4, 2025
6 hours ago
Apple head of user interface design Alan Dye speaking in a video for the company's 2025 WWDC event. (Courtesy Apple)
NewslettersFortune Tech
Meta poaches Apple interface design chief Alan Dye
By Andrew NuscaDecember 4, 2025
6 hours ago
NewslettersCIO Intelligence
Dave’s Hot Chicken is placing broad bets on AI to give the restaurant chain an edge in the chicken wars
By John KellDecember 3, 2025
23 hours ago

Most Popular

placeholder alt text
North America
Jeff Bezos and Lauren Sánchez Bezos commit $102.5 million to organizations combating homelessness across the U.S.: ‘This is just the beginning’
By Sydney LakeDecember 2, 2025
2 days ago
placeholder alt text
Economy
Two months into the new fiscal year and the U.S. government is already spending more than $10 billion a week servicing national debt
By Eleanor PringleDecember 4, 2025
5 hours ago
placeholder alt text
Economy
Ford workers told their CEO 'none of the young people want to work here.' So Jim Farley took a page out of the founder's playbook
By Sasha RogelbergNovember 28, 2025
6 days ago
placeholder alt text
North America
Anonymous $50 million donation helps cover the next 50 years of tuition for medical lab science students at University of Washington
By The Associated PressDecember 2, 2025
2 days ago
placeholder alt text
Economy
Scott Bessent calls the Giving Pledge well-intentioned but ‘very amorphous,’ growing from ‘a panic among the billionaire class’
By Nick LichtenbergDecember 3, 2025
23 hours ago
placeholder alt text
Innovation
Google CEO Sundar Pichai says we’re just a decade away from a new normal of extraterrestrial data centers
By Sasha RogelbergDecember 1, 2025
3 days ago
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map

© 2025 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.