• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
NewslettersCEO Daily

Did Target’s CEO miss the mark by ignoring Minnesota?

Phil Wahba
By
Phil Wahba
Phil Wahba
Senior Writer
Down Arrow Button Icon
Phil Wahba
By
Phil Wahba
Phil Wahba
Senior Writer
Down Arrow Button Icon
February 3, 2026, 5:52 AM ET
Michael Fiddelke speaks as Target opens "Target SoHo" - a design-forward shoppable concept store in SoHo, New York on December 08, 2025 in New York City.
Michael Fiddelke speaks as Target opens "Target SoHo" - a design-forward shoppable concept store in SoHo, New York on December 08, 2025 in New York City. Bryan Bedder/Getty Images for Target
  • In today’s CEO Daily: Fortune‘s Phil Wahba reports on Target’s new CEO starting his tenure on the hot seat.
  • The big story: Elon Musk combines xAI and SpaceX as he pursues data centers in space.
  • The markets: Stocks rebound globally after days of volatility.
  • Plus: All the news and watercooler chat from Fortune.

Good morning. If you read brand new Target CEO Michael Fiddelke’s first message as chief to customers, employees and partners, you could be forgiven for not realizing that the retailer currently finds itself in the maelstrom surrounding immigration raids across the country, especially in its hometown of Minneapolis.

Recommended Video

Fiddelke, who officially took the reins of the struggling retailer on Sunday, laid out in a note on LinkedIn and on Target’s website on Monday what his priorities are as he takes over. They include restoring Target’s leadership in cheap-chic merchandise, making its stores and website easier and more pleasant to use, more fully leveraging tech to improve customer experience and operations, and “strengthening” employees and “growing alongside the communities” where Target runs its stores.

While these kinds of CEO messages are typically aimed at employees to give them insight into a new leader’s strategy, it’s clear that current events won’t let Fiddelke just get on with business.

Demonstrations have recently taken place at about two dozen Target stores in Minnesota as well as in other cities, including Chicago, Los Angeles, Philadelphia and New York. On Sunday, the American Federation of Teachers, which says its members own nearly 7 million shares via the pension funds in which they participate, called for Target to speak out against ICE. And on Monday, protesters at Target headquarters in Minneapolis demanded that the company take a stronger position against ICE. (A Target spokesperson said Fiddelke’s note was intended to underscore his strategy to employees and partners, and that his priorities include employee safety.)

Target has addressed the recent unrest in Minneapolis and St. Paul, but as part of a 60-company message from Minnesota Chamber of Commerce that called for “an immediate deescalation of tensions.” Indeed, corporate America has been much more shy to directly criticize the U.S. government than it was in 2020 during that period of social unrest.

Many commentators on Fiddelke’s LinkedIn post said Target’s comeback wouldn’t happen without addressing ICE and the fact that it has backed away from DEI initiatives as the political winds shifted. “If you want to lead with purpose, stop letting ICE stage on your property in locations all over Minnesota,” one person wrote. Another wrote: “Please reinstate DEI to get your customers back!”

In his message, Fiddelke wrote that “in the weeks ahead, my focus is simple: listen closely, move with clarity and urgency, and lead with purpose.” Fiddelke is very comfortable talking broadly about winning back consumer trust—meaning offering the products they want at good prices. But now Target finds itself having to contend with customers who feel let down by the brand and what they thought it stood for. Winning back that trust may be an even bigger challenge.—Phil Wahba

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

Top leadership news

Musk combines SpaceX and xAI

Elon Musk’s SpaceX announced that it has acquired xAI, the artificial intelligence lab also owned by Musk. The combined companies will be worth a reported $1.25 trillion, per Bloomberg, with Musk specifically touting space-based data centers as an important aspect of the deal.

AI may not be affecting the labor market as some suspect …

A recent report from the Yale Budget Lab found that AI isn’t disrupting the labor market and spurring layoffs like many think it is. “At this exact moment, it just doesn’t seem like there’s major macroeconomic effects here,” Martha Gimbel, executive director and cofounder of the Yale Budget Lab, told Fortune.

… but changes to the CEO role are very real

Despite that, the onset of the technology is redefining the CEO role and arriving as tenures in the top seat are shrinking. Already-established CEOs may have to lean on adaptability, but some boards may be looking for new, AI-fluent candidates.

The markets

S&P 500 futures are up 0.19% this morning. The last session closed up 0.54%. STOXX Europe 600 was up 0.43% in early trading. The U.K.’s FTSE 100 was down 0.12% in early trading. Japan’s Nikkei 225 was up 3.92%. China’s CSI 300 was up 1.18%. The South Korea KOSPI was up 6.84%. India’s NIFTY 50 was up 2.56%. Bitcoin was at $78K.

Around the watercooler

‘We are an n of 1’: Palantir hails ‘incredible’ earnings as stock rockets nearly 8% after hours by Nick Lichtenberg

Devon Energy CEO: ‘Stars align’ to acquire Coterra for nearly $26 billion as merger mania returns to the oilfield by Jordan Blum

Top AI leaders are begging people not to use Moltbook, a social media platform for AI agents: It’s a ‘disaster waiting to happen’ by Eva Roytburg

Trump ‘woke the rest of the world up’ to leveraging economic firepower against trade partners, says Morgan Stanley CIO by Eleanor Pringle

CEO Daily is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.

This is the web version of CEO Daily, a newsletter of must-read global insights from CEOs and industry leaders. Sign up to get it delivered free to your inbox.
About the Author
Phil Wahba
By Phil WahbaSenior Writer
LinkedIn iconTwitter icon

Phil Wahba is a senior writer at Fortune primarily focused on leadership coverage, with a prior focus on retail.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

In this photo illustration, the SpaceX logo is seen displayed on a smartphone screen.
NewslettersCFO Daily
Why CFOs should pay attention to Elon Musk’s SpaceX IPO—and its rumored $1.5 trillion market cap
By Sheryl EstradaMarch 12, 2026
2 hours ago
Steven Sinofsky speaks and gestures with his hands
NewslettersTerm Sheet
a16z exec Steven Sinofsky had murky dealings with Jeffrey Epstein in his previous life working for Microsoft
By Lily Mae LazarusMarch 12, 2026
3 hours ago
NewslettersFortune Tech
Uber ups robotaxi bet with steering-wheel free Zoox rides in Las Vegas
By Alexei OreskovicMarch 12, 2026
4 hours ago
NewslettersCEO Daily
A U.K.-based sustainability initiative is drawing U.S. CEOs like BoA’s Brian Moynihan: ‘We’ve got to make this happen the right way’
By Kamal AhmedMarch 12, 2026
4 hours ago
NewslettersMPW Daily
What J.Crew learned from its U.S. Ski partnership during the Olympics
By Emma HinchliffeMarch 11, 2026
21 hours ago
NewslettersCIO Intelligence
Why Levi’s turned a hackathon idea into an AI tool for store employees to make denim shopping easier
By John KellMarch 11, 2026
23 hours ago

Most Popular

placeholder alt text
Economy
'This cannot be sustainable': The U.S. borrowed $50 billion a week for the past five months, the CBO says
By Eleanor PringleMarch 10, 2026
2 days ago
placeholder alt text
AI
'Proceed with caution': Elon Musk offers warning after Amazon reportedly held mandatory meeting to address 'high blast radius' AI-related incident
By Sasha RogelbergMarch 11, 2026
19 hours ago
placeholder alt text
Commentary
How the ultrawealthy use smartphone apps to avoid millions in taxes
By Jose AtilesMarch 11, 2026
1 day ago
placeholder alt text
Big Tech
Big tech has defeated everything for 30 years, but for the first time faces something it can't control: a jury
By Carolina Rossini and The ConversationMarch 10, 2026
2 days ago
placeholder alt text
Future of Work
Shark Tank's Kevin O'Leary doesn't care if you work from your basement. He just wants to know if you can ‘execute’
By Marco Quiroz-GutierrezMarch 10, 2026
2 days ago
placeholder alt text
Personal Finance
Retirees wait for the day they can sell their homes and cash in—but there's a secret Medicare 'trap' that could stop them in their tracks
By Sydney LakeMarch 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.