• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Environment
Europe

Half of global GDP relies on nature–but it’s being wiped out. Here’s the business case for investing in biodiversity

By
Nick Studer
Nick Studer
Down Arrow Button Icon
By
Nick Studer
Nick Studer
Down Arrow Button Icon
January 26, 2023, 5:53 AM ET
A worker harvests palm oil fruit at a plantation in West Java, Indonesia. Asia is estimated to have lost 55% of its natural capital in the last 50 years.
A worker harvests palm oil fruit at a plantation in West Java, Indonesia. Asia is estimated to have lost 55% of its natural capital in the last 50 years.Dimas Ardian—Bloomberg/Getty Images

Carbon emissions get much of the attention in the climate discussion, but the planet’s biological diversity is shrinking so rapidly that it threatens to undermine the broader climate agenda.

Without meaningful change, there will be profound implications not only for the well-being of people around the world but also for the global economy, business, and finance.

However, the decline in biodiversity is also creating opportunities for companies and investors willing to step up to reverse the tide–and some early movers are beginning to capture them.

An interwoven system

Biodiversity is simply the variety of life forms in a given area–animals, plants, funguses, and microorganisms among them. When forests are cleared or animals go extinct, the effects ripple not only across ecosystems but also the economy. Coral reefs and mangroves protect against the rise of sea levels and storm surges. Forests and wetlands reduce flood risk.

The decline in these life forms has been massive: In total, the world has lost 69% of its wildlife populations in the past half a century, according to the World Wide Fund for Nature’s most recent Living Planet report.

Even worse, a vicious cycle is emerging in which biodiversity loss contributes to more global warming. For example, deforestation–cutting down trees with mostly diesel-fueled machines–accounts for 11% of global greenhouse gas emissions, more than aviation and cement production, according to research from the Glasgow Financial Alliance for Net Zero.

Not only does that increase the quantity of carbon in the atmosphere, but it also eliminates natural carbon scrubbers. Terrestrial and marine ecosystems sequester over half of human-caused carbon, according to Natural England. Simply put, there is no hope of reaching the goal of net-zero carbon emissions by 2050 without halting and reversing deforestation. 

Declining biodiversity could also take a toll on wealth creation from nature itself. The World Economic Forum reckons that more than half of the global gross domestic product, about $44 trillion, relies to some extent on nature. Just three sectors–construction, agriculture, and food and beverages–generate close to $8 trillion of gross value added, roughly twice the size of the German economy. Yet Asia has lost 55% of its natural capital in the past 50 years, according to the World Wide Fund.

In short, there is a strong business and investing case to reverse the biodiversity decline. I have been struck in our client conversations by the level of engagement by business and finance leaders. Increasingly they realize that without swift action, the risk resulting from biodiversity loss could emerge at the company or portfolio level.

Early movers

Perhaps that explains the recent interest in biodiversity funds. We estimate at least $12 billion was raised in 2022 by funds focused on agriculture, forestry, and bio-diversity investment. Just as investors have found opportunities to make money from the net-zero transition, some are now looking at how to benefit from biodiversity spending. We also believe that carbon credits are a market set to boom. What’s more, investors are forming coalitions to share best practices and develop frameworks.

We must go further. Spending on biodiversity conservation was between $124 billion and $143 billion in 2019, according to the Paulson Institute, The Nature Conservancy, and the Cornell Atkinson Center for Sustainability at Cornell University. That left a financing gap of roughly $700 billion per year, they say. The commitments made at COP15 last month to mobilize $200 billion per year by 2030 would be a useful start. 

Next steps

Only 3% of global climate investment in 2017-18 was directed toward agriculture, forestry, and other land use and natural resource management, according to the Partnership of Biodiversity and Finance. Part of the issue is that business struggles to put a financial value on it. “Wall Street has realized that it’s been pricing natural assets for the last 150 years at zero,” argues David Craig, co-chair of the Taskforce for Nature-related Financial Disclosures.  

We are still in the early stages–and many of the choices aren’t black or white. We need a spirit of urgent experimentation, with a goal of ensuring these efforts are complementary, supporting climate mitigation and biodiversity at the same time.

Three elements can help greatly

Capturing the potential economic implications of biodiversity loss is challenging. We need better data and tools to measure impact and manage risk. Improving measurement through drones, satellite imaging, soil sensors, and beyond is one growth opportunity.

However, there is no consensus on how to do this or a common set of measures–and given the ongoing debates about relatively simple metrics like corporate earnings, this journey will be a long one. Unified frameworks could help businesses amid a growing range of guidance and regulation.

The great work emerging from the collaboration at the Taskforce for Nature-related Financial Disclosures needs more support. Reporting can and should piggyback on existing climate and carbon initiatives.

Firms should explore innovative mechanisms to unlock financing for conservation and nature-based solutions. Carbon credits could help, especially if they give a higher value for greater biodiversity. Mechanisms like the United Nations High Commissioner for Refugees’ new Refugee Environmental Protection Fund, investing in reforestation in climate-vulnerable refugee situations, is one nascent example. Financial institutions also could establish policies on deforestation consistent with the goal of net zero global emissions by 2050. 

Closing the financing gap requires governments to incentivize investment, in addition to traditional policy actions. Blue bonds–debt instruments used to finance marine projects that provide environmental benefits such as preserving coral–are an excellent start. Governments will be spending more in the years ahead on climate adaptation and mitigation–they should spend more on biodiversity, too.

Biodiversity is the next financial frontier. It’s time for business leaders, investors, and governments to boldly go where they haven’t gone before.  

Nick Studer is the CEO of global management consultancy Oliver Wyman Group.

The opinions expressed in Fortune.com commentary pieces are solely the views of their authors and do not necessarily reflect the opinions and beliefs of Fortune.

More must-read commentary published by Fortune:

  • Will the U.S. and Europe slide into recession in 2023? Here’s how to look out when economic outlooks don’t
  • Biggest CEO successes and setbacks: 2022’s triumphs and 2023’s challenges
  • The U.S. has thwarted Putin’s energy blackmail. Europe says ‘Tanks a lot!’
  • Apple, Disney, Salesforce: Why are the world’s best companies failing to innovate on the future of work?

Learn how to navigate and strengthen trust in your business with The Trust Factor, a weekly newsletter examining what leaders need to succeed. Sign up here.

About the Author
By Nick Studer
See full bioRight Arrow Button Icon

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

Augusta Precious Metals review: What to know in 2026 
Personal FinanceGold
Augusta Precious Metals review: What to know in 2026 
By Joseph HostetlerApril 14, 2026
8 minutes ago
The billionaire Anthropic cofounder who majored in literature and says knowing how to ask the right question beats knowing how to code
SuccessTech
The billionaire Anthropic cofounder who majored in literature and says knowing how to ask the right question beats knowing how to code
By Marco Quiroz-GutierrezApril 14, 2026
14 minutes ago
suburb
Real EstateHousing
Another month, another record-high home price: March hits $408,800—the 33rd straight increase
By Jake AngeloApril 14, 2026
48 minutes ago
A couple being shown around a home by a realtor.
Real EstateHomeownership
Home sales just fell 3.6%—and the spring buying season may not save them
By Tristan BoveApril 14, 2026
50 minutes ago
Trump’s economy officially passes Biden’s for worst consumer sentiment in recorded history
EconomyConsumer
Trump’s economy officially passes Biden’s for worst consumer sentiment in recorded history
By Nick LichtenbergApril 14, 2026
1 hour ago
xi jinping
EconomyRecession
Xi Jinping says the world order is ‘crumbling into disarray.’ Larry Fink and the IMF are worried about a global recession
By Nick LichtenbergApril 14, 2026
1 hour ago

Most Popular

Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
Success
Billionaire philanthropist MacKenzie Scott has donated again—a week after gifting millions to a college, she's just given $70 million to Meals on Wheels America
By Fortune EditorsApril 13, 2026
1 day ago
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
Commentary
Retirees are facing a $345,000 bill they never saw coming — and most aren't prepared
By Fortune EditorsApril 14, 2026
11 hours ago
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
Success
He was coding at 12 like Elon Musk and became one of Google’s youngest-ever CMOs—but now says Gen Z is better off ice skating than learning to code
By Fortune EditorsApril 14, 2026
14 hours ago
Current price of gold as of April 13, 2026
Personal Finance
Current price of gold as of April 13, 2026
By Fortune EditorsApril 13, 2026
1 day ago
‘I’m not going to force you’: Duolingo CEO backs off from evaluating employees on their AI usage 
Workplace Culture
‘I’m not going to force you’: Duolingo CEO backs off from evaluating employees on their AI usage 
By Fortune EditorsApril 13, 2026
1 day ago
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
Economy
'People are trying to be creative': Tariff-battered American companies are so cash-starved they are using refund claims as collateral for loans
By Fortune EditorsApril 12, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.