• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechAmazon

Amazon bars police from using its facial recognition technology for a year

By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
By
Jonathan Vanian
Jonathan Vanian
Down Arrow Button Icon
June 10, 2020, 8:11 PM ET

Amazon will bar police from using its facial recognition technology for a year amid the nationwide protests over racial injustice and law enforcement bias.

The company said on Wednesday that it would pause selling its nearly four-year-old Rekognition service, which could be used by law enforcement to identify potential criminal suspects.

Many civil rights activists and A.I. researchers worry that A.I.-powered technology like facial recognition software is prone to bias and that it is more inaccurate when used on people of color and on women. They’re also concerned that police, some of whom have a history of racial discrimination, will use the technology to target black and Latinx neighborhoods.

“We’ve advocated that governments should put in place stronger regulations to govern the ethical use of facial recognition technology, and in recent days, Congress appears ready to take on this challenge,” Amazon said in a statement. “We hope this one-year moratorium might give Congress enough time to implement appropriate rules, and we stand ready to help if requested.”

Amazon’s moratorium comes days after IBM said it would stop selling facial recognition technology for the foreseeable future. On Monday, IBM CEO Arvind Krishna sent a letter to Congress that called for police reform and also applauded members of the U.S. House for recently introducing legislation intended to curtail police misconduct.

A number of civil rights organizations and even some of Amazon’s investors have urged the e-commerce giant to stop selling facial recognition services to law enforcement. In 2018, The American Civil Liberties Union discovered that Amazon’s Rekognition technology matched 28 members of Congress to criminal mug shots, highlighting flaws in the service in accurately identifying people of color.

At the time, Amazon disputed the ACLU’s facial recognition tests, saying that the organization had used a setting that was too low, resulting in poor accuracy.    

Nicole Ozer, the ACLU’s technology and civil liberties director, said in a statement about Amazon’s announcement, “It took two years for Amazon to get to this point, but we’re glad the company is finally recognizing the dangers face recognition poses to Black and Brown communities and civil rights more broadly.” 

She continued: “This surveillance technology’s threat to our civil rights and civil liberties will not disappear in a year. Amazon must fully commit to a blanket moratorium on law enforcement use of face recognition until the dangers can be fully addressed, and it must press Congress and legislatures across the country to do the same.” 

Meanwhile, Evan Greer, the deputy director of advocacy group Fight for the Future, said in a statement that Amazon’s retreat is “nothing more than a public relations stunt.

“They’ll spend the next year ‘improving’ the accuracy of their facial recognition algorithms, making it even more effective as an Orwellian surveillance tool,” Greer said. “Then they’ll unleash their army of lobbyists to push for industry-friendly ‘regulations’ that assuage public concern while allowing them to profit.”

Although it will bar police, Amazon said it would continue to make its facial recognition technology available to other groups. They include the anti–human trafficking organization Thorn, the International Centre for Missing & Exploited Children, and Marinus Analytics, which partners with law enforcement to rescue human trafficking victims. 

More must-read tech coverage from Fortune:

  • “Not an easy decision”: How Alexis Ohanian justified his departure from the Reddit board
  • IBM pulls out of facial recognition, fearing racial profiling and mass surveillance
  • Stitch Fix’s new growth strategy: Letting non-clients shop directly, too
  • Walmart pushes forward with new HQ plans to help staff collaborate post-pandemic
  • WATCH: Ocado’s robots are out to change the grocery business

About the Author
By Jonathan Vanian
LinkedIn iconTwitter icon

Jonathan Vanian is a former Fortune reporter. He covered business technology, cybersecurity, artificial intelligence, data privacy, and other topics.

See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

google
InvestingMarkets
Google shares hit all-time high on blowout earnings, market cap doubles to $4.4 trillion in just a year
By Michael Liedtke and The Associated PressApril 30, 2026
22 minutes ago
AWS
Big TechMarkets
Amazon’s cloud sales are growing the most in 15 quarters. Investors sent the stock down on AI capex fears
By Anne D'Innocenzio and The Associated PressApril 30, 2026
30 minutes ago
AstraZeneca CFO Aradhana Sarin
BankingCFO Daily
How AstraZeneca’s 17,000 AI-certified employees are helping it reach a ‘stretch goal’ of $80 billion in revenue
By Sheryl EstradaApril 30, 2026
2 hours ago
agentic
CommentaryAI agents
Why your data infrastructure — not your AI model — will determine whether Agentic AI scales
By Jeffrey Sonnenfeld, Stephen Henriques, Catherine Dai and Zander JeinthanuttkanontApril 30, 2026
3 hours ago
The startup that wants to give surgeons X-ray vision
NewslettersTerm Sheet
The startup that wants to give surgeons X-ray vision
By Allie GarfinkleApril 30, 2026
3 hours ago
Google Cloud CEO Thomas Kurian at Fortune Brainstorm AI 2025 in San Francisco. (Photo: Stuart Isett/Fortune)
NewslettersFortune Tech
Google Cloud is almost one-fifth of Alphabet’s business
By Andrew NuscaApril 30, 2026
4 hours ago

Most Popular

Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
Success
Apple cofounder Ronald Wayne—whose stake would be worth up to $400 billion had he not sold it in 1976—says that at 91, he has no regrets
By Preston ForeApril 27, 2026
3 days ago
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
Economy
Jamie Dimon gets candid about national debt: ‘There will be a bond crisis, and then we’ll have to deal with it’
By Eleanor PringleApril 29, 2026
1 day ago
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
Banking
‘They left me no choice’: Powell isn’t going anywhere—blocking Trump from another Fed appointee
By Eva RoytburgApril 29, 2026
20 hours ago
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
AI
‘The cost of compute is far beyond the costs of the employees’: Nvidia executive says right now AI is more expensive than paying human workers
By Sasha RogelbergApril 28, 2026
2 days ago
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
Energy
‘Take the money and run’: Johns Hopkins economist Steve Hanke on why the UAE quit OPEC
By Shawn TullyApril 29, 2026
1 day ago
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
Big Tech
Google Cloud revenue is now 18% of Alphabet's business. Is this the beginning of the end of Google's search identity?
By Alexei OreskovicApril 29, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.