• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechRetail

Amazon, Walmart, eBay pushed by states to stop price gougers

By
Chris Dolmetsch
Chris Dolmetsch
,
Malathi Nayak
Malathi Nayak
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Chris Dolmetsch
Chris Dolmetsch
,
Malathi Nayak
Malathi Nayak
, and
Bloomberg
Bloomberg
Down Arrow Button Icon
March 23, 2020, 4:45 PM ET

Subscribe to Outbreak, a daily newsletter roundup of stories on the coronavirus pandemic and its impact on global business.

Amazon, Walmart, eBay, and other large online sellers were urged by state law enforcement officials to crack down on price gouging that preys on panic over the coronavirus pandemic amid surging complaints by consumers.

The attorneys general of New York and California called on the companies Friday to take action as 6,000 complaints have poured in to authorities across the U.S. in the past month, with outrage expressed at everything from $80 hand sanitizer to a 50% hike in rice prices.

“Price gouging during a time of national emergency is not only disgraceful, it is illegal,” California Attorney General Xavier Becerra said in a statement. “Large online marketplaces have a responsibility to the public to take immediate and vigorous steps to eliminate predatory behavior, which they know is illegal, from their platforms.”

As Americans hunker down and hoard to survive the coronavirus pandemic, regulators are rushing to stamp out exploitative pricing. They’re poring over emails, sending inspectors to check out tips and firing off cease-and-desist letters, according to an analysis by Bloomberg of data and reports from more than 40 states.

Amazon tweeted a response to Becerra and said it welcomes the opportunity to work with officials to help prosecute “bad actors.”

“We are disappointed that bad actors are attempting to artificially raise prices on basic need products during a global health crisis and, in line with our long-standing policy, we have recently blocked or removed hundreds of thousands of offers,” the company said in a statement.

Online platforms don’t have the incentive to self-police themselves because they get a cut of each transaction, including every pack of toilet paper sold for $60, said Tristan Snell, a lawyer with Tristan Snell Pllc who previously worked on consumer protection issues for the New York attorney general’s office. Many of the abuses are coming from sellers using Amazon and Walmart third-party platforms to jack up prices for household staples, he said.

“There’s no doubt that online commerce has exacerbated this problem,” he said. “The idea of cornering a market was something that used to be reserved for millionaire financiers. It’s a very old timey kind of thing. But we literally are at a point where people can corner the market in hand sanitizer.”

Walmart, eBay and Craigslist didn’t immediately respond to requests for comment.

Retailers of all sizes are in now in the cross-hairs. In Washington, the state with the first confirmed case of the virus in the country, Attorney General Bob Ferguson is sending a team of 10 investigators to stores to examine products on the shelf and issuing subpoenas to websites.

“Washingtonians are facing a life-and-death situation” and need access to “critical goods,” Ferguson said in an interview. “My mom is 91 years old. It’s important for individuals like my mom to have access to hand sanitizer. They can cost 60 bucks for a four-ounce container.”

The complaints spiked after President Donald Trump declared a national emergency last Friday, leading many state and local governments to do the same. They come as authorities in Europe grapple with similar concerns. On Friday, the U.K.’s competition regulator launched a task force to crack down on such exploitation. The European Union’s anti-fraud office said it’s probing sales of fake medical and personal protection products.

While some U.S. states already have laws on the books that ban price gouging, generally defined as boosting a price 10% or more in a crisis, emergency declarations often trigger temporary measures.

The Oregon AG’s office on Wednesday got a complaint about a supermarket in Beaverton selling 20 pounds of rice for $29, almost $10 more than usual, according to spokeswoman Kristina Edmunson, who said the office was preparing its first cease-and-desist letters. Twitter was rife with hashtags such as #pricegouging and #panicbuying. Users called out two-pack face masks at $19.95, up from $1.50, and 12 jumbo rolls of Kroger toilet paper on eBay for $99.95 plus $11.75 for shipping—or best offer.

“I’m outraged that anybody would try to profiteer on a crisis, particularly on items that are necessary for the health and safety of Ohioans,” Attorney General Dave Yost said in a statement Thursday. “We don’t have a price-gouging law in Ohio because we believe in free markets, but free markets don’t include the idea of holding toilet paper and surgical masks hostage.”

Most of the complaints are in the East, with New York topping the list at 1,350. In New York City alone, the Department of Consumer and Worker Protection has received more than 1,000 calls since March 5, when the city’s first rule against virus-related price increases was enacted.

In addition to a 1.2-liter bottle of hand sanitizer for $79.99 at a hardware store in Midtown, New Yorkers could snap up a box of 100 disinfectant wipes at a drugstore in Chelsea for $100.

More coronavirus coverage from Fortune:

—Why the extraordinary dollar surge spells more trouble for the global economy
—Japan finally admits coronavirus might disrupt Tokyo 2020 Olympics
—Which stores are open—and closed—during the coronavirus pandemic in the U.S.?
—What medical experts say about Everlywell’s home coronavirus testing kits
—How to defer your mortgage payment due to coronavirus
—How Emmy season is proceeding, with caution, amid the coronavirus crisis
—Listen to Leadership Next, a Fortune podcast examining the evolving role of CEO
—WATCH: World leaders and health experts on how to stop the spread of COVID-19

Subscribe to Outbreak, a daily newsletter roundup of stories on the coronavirus pandemic and its impact on global business. It’s free to get it in your inbox.


About the Authors
By Chris Dolmetsch
See full bioRight Arrow Button Icon
By Malathi Nayak
See full bioRight Arrow Button Icon
By Bloomberg
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

benioff
CommentarySalesforce
AI’s next act: how Salesforce is turning efficiency gains into revenue
By Keith Ferrazzi and Wendy SmithApril 18, 2026
2 hours ago
brown
AIEntrepreneurs
Meet the AI founders using agents to build instantly profitable 3-person companies
By Nick LichtenbergApril 18, 2026
3 hours ago
Alamar team rings the closing Nasdaq bell while confetti falls.
BankingIPOs
From drought to demand: Biotech IPOs roar back with Kailera and Alamar
By Lily Mae LazarusApril 18, 2026
5 hours ago
dario
AIWhite House
White House chief of staff to meet with Anthropic CEO about dangerous new Mythos model, official says
By Josh Boak, Matt O'Brien and The Associated PressApril 17, 2026
17 hours ago
Exclusive: Adam Silver on winning the Edison Achievement Award: ‘Sports remind us that some of the most important forms of innovation are human’
Arts & EntertainmentSports
Exclusive: Adam Silver on winning the Edison Achievement Award: ‘Sports remind us that some of the most important forms of innovation are human’
By Catherina GioinoApril 17, 2026
19 hours ago
chris lehane
AIOpenAI
OpenAI policy chief says AI companies ‘need to do a much better job’ talking about AI as industry leaders face personal attacks
By Jake AngeloApril 17, 2026
21 hours ago

Most Popular

Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
Success
Pope Leo warned the world is in ‘big trouble’ if Elon Musk becomes the first trillionaire
By Preston ForeApril 17, 2026
1 day ago
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
Real Estate
Older millennials are starting to act like boomers in the housing market—and pulling away from the pack
By Nick LichtenbergApril 17, 2026
1 day ago
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
Environment
Jeff Bezos pledged $10 billion for climate change. With the 2030 clock ticking, his wife, Lauren Sánchez Bezos, is leading the charge to spend it
By Sydney LakeApril 15, 2026
3 days ago
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
Economy
A world going broke: IMF says America's $39 trillion national debt is actually a global problem—and AI may be the only rescue
By Nick LichtenbergApril 16, 2026
2 days ago
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
Energy
Iran has reopened the Strait of Hormuz—but experts say it now holds a card that works ‘almost like a nuclear deterrent’
By Eva RoytburgApril 17, 2026
22 hours ago
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
Workplace Culture
The power has swung back to employers—and workers are paying for it in benefits, flexibility, and leverage
By Marco Quiroz-GutierrezApril 17, 2026
21 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.