• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there

1

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military

2

'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032

3

Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
CommentaryCoronavirus

Coronavirus pandemic: Let’s remember what we learned in WWII, as well as in 2008

By
Timothy Massad
Timothy Massad
Down Arrow Button Icon
By
Timothy Massad
Timothy Massad
Down Arrow Button Icon
March 13, 2020, 5:24 PM ET

Subscribe to Fortune’s Outbreak newsletter for a daily roundup of stories on the coronavirus outbreak and its impact on global business.

There’s been a lot said in recent days comparing the COVID-19 pandemic to the 2008 financial crisis, including whether lessons learned then are applicable now. Granted, the situations are very different: that was a financial crisis that caused a recession, this is a public health crisis which is causing a recession that could become a financial crisis. But the main lesson from 2008 applies—act fast and with overwhelming force. The U.S. government has not yet done that. 

Having been on the frontlines of the response to the 2008 crisis, I believe there’s a lot to be learned from 2008 regarding what it takes to act fast, such as what it takes to implement assistance programs quickly. But it’s equally important to remember some lessons from World War II about what a government can do in a crisis.

In the early 1940s, the government took aggressive action to mobilize private industry to produce aircraft, armaments, rubber, and all sorts of other supplies needed to fight the war. The administrative machinery for doing so involved the Reconstruction Finance Corporation, an agency created in the Great Depression to help stabilize the financial sector, whose existence was extended for the war effort. We would not have won the war without this massive effort. 

Today, the federal government needs to mobilize—and finance if necessary—the production of whatever is needed to eliminate bottlenecks and limitations on the ability to contain the virus and treat the sick. More testing is an obvious need, as Dr. Anthony Fauci stated earlier this week. Public health experts can say what else is a priority, whether it is more hospital beds, more respirators, or other supplies. Taking such credible steps to contain the pandemic and treat the sick is necessary—though not sufficient—to calm the financial anxiety. 

As is being debated in Congress, priorities should also include aggressive fiscal policies that help cushion the impact of contracting COVID-19 and the related social and economic disruptions, especially for lower- and average-income people. This includes subsidizing the cost of testing and treatment, sick leave or family leave pay, extended unemployment pay, and nutrition assistance for kids not at school. Putting more money in everyone’s pocket obviously helps too. 

Acting fast doesn’t simply mean Congress passing legislation quickly, it requires adopting policies that can be implemented quickly. That’s one of the main lessons we learned in implementing the Troubled Asset Relief Program, the centerpiece of the response to the 2008 financial crisis. It was much easier and faster to provide capital injections to banks based on broad programmatic criteria available to most institutions, than the original idea to buy mortgage-related assets from banks, which would have required more difficult valuations and more complex procedures. It was easier to help homeowners if programs did not condition assistance on lengthy certifications or documentation. 

While Congress should give agencies discretion, the government should avoid designing programs whose implementation requires many discretionary judgments at the front line about who receives help. That takes longer to get the money out the door, invites second-guessing by those tasked with government oversight functions, and leads businesses and elected officials to lobby the implementers to favor particular recipients. Of course, there may be some moral hazard or distribution of funds to those who may be considered “less deserving” than others, but speed and breadth are more important than precise targeting.

Another lesson from 2008 that applies is to try different policy options. Hopefully enough of them will work. That’s not to suggest contradictory measures should be tolerated; responses need coordination. But with imperfect information, it’s better to do too much than too little. 

In addition, there’s the administrative nuts and bolts part of this that’s easy to overlook, but that will determine whether implementation is successful. Congress should provide agencies implementing significant new programs (such as the Treasury Department) with the necessary ancillary powers to get things done quickly. That includes direct authority to hire the necessary expertise quickly without standard government hiring procedures; ability to waive certain federal contracting requirements to expedite purchasing if the circumstances are urgent and compelling; and ability to staff an operation through temporary employees and detailees from other government agencies. 

While this is not a financial crisis, at least not yet, it is good that the Federal Reserve is acting to supply greater liquidity to the financial markets. It should broaden those efforts by ramping up more facilities similar to those used in 2008. If this were to become a financial crisis, the government must be ready to stop runs on the system by injecting capital and providing broad based guarantees. Unfortunately, some of the powers used in the last crisis—such as the Federal Deposit Insurance Corporation’s power to guarantee bank liabilities, and the Treasury’s ability to guarantee money market funds—were limited after the crisis. Congress should restore those authorities, just in case they are needed.

Americans will come together and rise to the occasion to meet adversity, just as we have so many other times in our history. But we need honest, credible leadership and sound government action.

Timothy Massad is a senior fellow at the John F. Kennedy School at Harvard University. He was assistant secretary for Financial Stability at the U.S. Treasury Department from 2010 to 2014, and chairman of the Commodity Futures Trading Commission from 2014 to 2017.

More opinion in Fortune:

—Why Warren dropping out shouldn’t cause women to give up hope
—Does Trump have a swing state economy problem? Yes—and no
—Limiting this governmental emergency power could curb presidential overreach
—Want to solve America’s problems? Start with broadband
—Why you’re mad as hell about the Astros, but not Wells Fargo

Listen to our audio briefing,
Fortune 500 Daily

About the Author
By Timothy Massad
See full bioRight Arrow Button Icon

Latest in Commentary

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Commentary

tim
CommentaryAirline industry
Merlin CTO: autonomy can rebuild the foundation of aviation — and national security
By Tim BurnsJune 9, 2026
19 hours ago
dewar
CommentaryLeadership
I founded McKinsey’s CEO practice: Here’s why operational excellence is a liability right now
By Carolyn DewarJune 9, 2026
20 hours ago
250
Commentary250 Years of Innovation
America turns 250. Its greatest innovation was never a product — it was a system that let anyone build one
By Keith KrachJune 7, 2026
3 days ago
retirement
CommentaryRetirement
Retiring at 62 costs the average American $250,000. Here’s the math (and the neuroscience) that explain why
By Jon SabesJune 7, 2026
3 days ago
da
CommentaryIPOs
The short seller’s argument nobody on the coming mega IPO roadshow wants you to make
By Bhaskar ChakravortiJune 7, 2026
3 days ago
bs
CommentaryCalifornia
I’ve sold property on California’s Central Coast for decades. The buyers chasing ranch and winery estates are after more than a lifestyle
By Lindsey HarnJune 6, 2026
4 days ago

Most Popular

Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
Asia
Pentagon accuses Alibaba, Baidu and BYD, three of China's biggest companies, of supporting the Chinese military
By Kate O'Keeffe and BloombergJune 8, 2026
1 day ago
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
Economy
'We are rapidly running out of time': Watchdog sounds Social Security alarm after 22% cut confirmed for 2032
By Nick LichtenbergJune 9, 2026
15 hours ago
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
Success
Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there
By Preston ForeJune 8, 2026
2 days ago
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
Environment
Trump, who has repeatedly called climate change fake, is now threatening Brazil with tariffs over the deforestation of the Amazon
By Sasha RogelbergJune 8, 2026
1 day ago
Current price of oil as of June 8, 2026
Personal Finance
Current price of oil as of June 8, 2026
By Joseph HostetlerJune 8, 2026
2 days ago
Current price of oil as of June 9, 2026
Personal Finance
Current price of oil as of June 9, 2026
By Joseph HostetlerJune 9, 2026
18 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.