• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthCoronavirus

Demands to cancel SXSW grow amid coronavirus fears as organizers tout new guests

By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
By
Chris Morris
Chris Morris
Former Contributing Writer
Down Arrow Button Icon
March 2, 2020, 11:19 AM ET

As more and more major conferences are canceled due to growing coronavirus fears, the organizers of South by Southwest are moving forward with plans for the show. But that’s not sitting well with everyone.

An online petition to cancel the show had gathered more than 17,000 signatures as of Monday morning (and the number was escalating steadily). And major attendees are starting to pull out of the show, including Twitter (CEO Jack Dorsey has cancelled a talk and the company will no longer offer Twitter House, one of the bigger gathering spots of the show, which hosts both panels and big musical acts.)

Show officials, though, say they have no current plans to cancel or postpone the show. And Monday morning, they touted new scheduled guests including Hillary Rodham Clinton, Adam Schiff and Beto O’Rourke.

“SXSW is working closely on a daily basis with local, state, and federal agencies to plan for a safe event,” organizers said in a statement on Sunday. “As a result of this dialogue and the recommendations of Austin Public Health, the 2020 event is proceeding with safety as a top priority.”

SXSW is scheduled to take place from March 13-20 in Austin. The show, which blends technology, music, movies, games, comedy and more, is one of Austin’s biggest events. Last year, it drew over 417,000 people to the city from 106 countries. The show brings in nearly $356 million to the Austin economy.

Show officials say they’re working with local and federal health officials, but see no reason to alter the show at present.

“At this time, no health departments in the state have requested the cancellation of any gatherings as the current risk of person-to-person spread in their jurisdictions remains low,” they said. “Historically, March is not a peak international travel month in Austin, but we will continue to monitor. Information and practices are changing during this rapidly evolving situation and we will continue to follow national guidelines. This being said, there are no imminent plans to postpone any current events.”

Some people planning to attend the show are still uncomfortable, though.

SXSW: ignoring all cancellations and warnings and still going on
People going to SXSW: let me spread my germs all over
Me: 🦠😵❌❗️ INSIDE IS SAFE, GET AWAY FROM ME INFECTIOUS TECH CREATURES OF THE NIGHT ❌❗️😵🦠

— Kate McGuire (@kachowpowpow) March 2, 2020

"Safety is a top priority for #SXSW.".. right behind the other top priority of $3555MM revenues on the line. Requesting travelers to "practice usual precautions" is short-sighted and naive. You should refund everyone's ticket in light of #Coronavirus "di… https://t.co/dedj5SUsfI

— Ken Michaelside (@kmside) March 2, 2020

I dunno, if a 25k thousand attendance tech conference cancels for the coronavirus then maybe a 12k writing conference should consider it. Hope a firm decision is made today regardless, so people can make arrangements.

— Sequoia Nagamatsu (@SequoiaN) March 2, 2020

Coming in from Toronto and didn't start thinking about it until last night. Planning to make a final call on Monday the 9th. Wish that @sxsw would provide some "if this, then that" information around next steps, hotel costs, etc.

— Kate Heron (@KateHeronWorks) March 2, 2020

I've got a film I shot screening at SXSW this month and I'm not going. SXSW is too nonchalant about this.

— Techno Mechanicus (@hockeynightdoc) March 2, 2020

More must-read stories from Fortune:

—Trump budget cuts could become a big problem as coronavirus spreads
—China cracking down on VPNs in coronavirus crisis
—China tries to restart economy as outbreak slows. Is it heading back to work too soon?
—5 reasons coronavirus statistics seem inconsistent
—Coronavirus may be the straw that breaks the back of oil fracking

Subscribe to Fortune’s Brainstorm Health newsletter for daily updates on biopharma and health care.

About the Author
By Chris MorrisFormer Contributing Writer

Chris Morris is a former contributing writer at Fortune, covering everything from general business news to the video game and theme park industries.

See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
Fortune Secondary Logo
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Health

Healthpalantir
Palantir and other tech companies are stocking offices with tobacco products to increase worker productivity
By Catherina GioinoMarch 4, 2026
48 minutes ago
Startups & VentureGen Z
As Gen Z swaps dating apps for run clubs, Strava’s CEO says the $2 billion unicorn plans to go public ‘at some point’
By Marco Quiroz-GutierrezMarch 3, 2026
16 hours ago
Big TechSocial Media
YouTube’s cofounder and former tech boss doesn’t want his kids to watch short videos, warning short-form content ‘equates to shorter attention spans’
By Marco Quiroz-GutierrezMarch 1, 2026
3 days ago
HealthTikTok
Gen Z men are eating ‘boy kibble,’ the human equivalent to dog food, to load up on protein cheaply
By Jake AngeloMarch 1, 2026
3 days ago
Healthsleep
8 Best Firm Mattresses in 2026: Tested and Reviewed by Sleep Experts
By Christina SnyderFebruary 27, 2026
5 days ago
HealthFood and drink
Chains like Sweetgreen and Chipotle are finally realizing they need to look beyond the ‘slop bowl’
By Phil WahbaFebruary 27, 2026
5 days ago

Most Popular

placeholder alt text
Economy
Interest on the $38.8 trillion national debt has tripled since 2020, and it already costs taxpayers more than defense and Medicaid
By Nick LichtenbergMarch 2, 2026
1 day ago
placeholder alt text
Middle East
Iran’s Islamic Revolutionary Guard controls a sprawling business empire that dominates the economy
By Jason MaMarch 2, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, March 3, 2026
By Joseph HostetlerMarch 3, 2026
19 hours ago
placeholder alt text
Personal Finance
Current price of gold as of March 2, 2026
By Danny BakstMarch 2, 2026
2 days ago
placeholder alt text
Middle East
U.S. military gives Iran a taste of its own medicine with cheap copycat Shahed drones, while concern shifts to munitions supply in extended conflict
By Jason MaMarch 1, 2026
3 days ago
placeholder alt text
AI
American schools weren’t broken until Silicon Valley used a lie to convince them they were—now reading and math scores are plummeting
By Sasha RogelbergMarch 1, 2026
3 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.