• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

2

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis

1

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave

2

FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’

3

He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Travel & Leisurework-life balance

Experts are divided on how workers should spend their 5-9: Structure is key for productivity, but can lead to burnout

By
Jamie Wilde
Jamie Wilde
and
Morning Brew
Morning Brew
Down Arrow Button Icon
By
Jamie Wilde
Jamie Wilde
and
Morning Brew
Morning Brew
Down Arrow Button Icon
January 5, 2026, 4:33 PM ET
The main goal is to spend less time watching TV and more time meal-prepping.
The main goal is to spend less time watching TV and more time meal-prepping.Getty Images
Add Fortune on Google for similar content.

That title’s not a typo. The 5-to-9 is the time period before and after the 9-to-5 workday. Social media influencers have racked up millions of views showing off their outside-of-work schedules—#5to9routine has more than 35 million views on TikTok. During these videos, quick cuts of clips show off aspirational mornings and evenings packed with journaling, working out, meditating, cleaning, side hustling, and more. The trend’s an offshoot of the “5am club,” which counts Mark Zuckerberg and Michelle Obama as early-rising members.

Recommended Video

The strict routines are a way of packing productivity into personal time. The main goal is to spend less time rewatching reruns of Downton Abbey and more time meal-prepping. Here are some tips to get the most out of this trend:

  • The structure of the routine is a key part of making it work, well-being coach Adrienne Adhami told Vogue, in order to clearly separate work and personal time. Starting with a clear transition, like showering or changing clothes, can help, as can using lotions or candles with specific scents during discrete phases of your day.
  • A third space can also set 5-to-9 time apart from the rest of the day. That means going somewhere that’s not home or work—a gym, coffee shop, or anywhere other than the couch or the desk.

But above all, don’t overdo it. Experts emphasize that sleep is important, and not all time should be structured. Critics of the 5-to-9 trend say adhering too strictly to a before- or after-work routine, and not having free leisure time, can lead to burnout.—JW

This report was originally published by Morning Brew.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Authors
By Jamie Wilde
See full bioRight Arrow Button Icon
By Morning Brew
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Travel & Leisure

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Travel & Leisure

ua
Travel & LeisureAirline industry
United Airlines’ new ‘Economy Plus’ offering is an empty middle seat next to you
By The Associated PressJuly 16, 2026
1 hour ago
Photo: Disney cruise ship.
Travel & LeisureDisney
EXCLUSIVE: Disney’s cruise ship fleet generated $3 billion in the last fiscal year—and the company plans to add 5 more in a $60 billion expansion
By Christian SyltJuly 16, 2026
6 hours ago
Klook cofounder Ethan Lin thinks the U.S. can help grow one of Asia’s largest travel platforms
AsiaAsia Agenda
Klook cofounder Ethan Lin thinks the U.S. can help grow one of Asia’s largest travel platforms
By Angelica AngJuly 15, 2026
17 hours ago
orange
North AmericaWorld Cup
‘Special thanks to the Scots for drinking all the beer’: Mass. governor seals World Cup with welcoming ceremony for an orange traffic cone
By Leah Willingham and The Associated PressJuly 15, 2026
1 day ago
The ‘Soccer Capital of America’ is now gunning for the Soccer Capital of the World (Cup)
EconomySports
The ‘Soccer Capital of America’ is now gunning for the Soccer Capital of the World (Cup)
By Catherina GioinoJuly 11, 2026
5 days ago
Help not wanted: World Cup hiring boost has yet to materialize
Economytourism
Help not wanted: World Cup hiring boost has yet to materialize
By Augusta Saraiva, Maya Prakash and BloombergJuly 11, 2026
5 days ago

Most Popular

26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
Law
26 Meta employees accuse Mark Zuckerberg of using AI to target 8,000 layoffs against workers on medical, parental or family leave
By Barbara Ortutay, Alexandra Olson and The Associated PressJuly 15, 2026
1 day ago
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
C-Suite
FedEx CEO says we are in the middle of the biggest supply chain shift he’s seen in 35 years: ‘We are the referendum’
By Fortune EditorsJuly 15, 2026
23 hours ago
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
Innovation
He sold his last company to Palantir. Now he's betting $32 million that robots can fix construction's labor crisis
By Lily Mae LazarusJuly 15, 2026
1 day ago
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
Economy
Jamie Dimon understands why people are anti-rich: 'We have, in fact, left the lower-income folks behind' and 'that's kind of annoying'
By Eleanor PringleJuly 15, 2026
1 day ago
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
Newsletters
MacKenzie Scott, Melinda French Gates, and Lauren Sánchez Bezos are rewriting the rules of billionaire giving—one quietly, one strategically, one very publicly
By Sydney LakeJuly 14, 2026
2 days ago
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
North America
After donating $48 billion to the Gates Foundation, Warren Buffett is quietly ending one of the biggest philanthropic relationships in history
By Marco Quiroz-GutierrezJuly 14, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.