• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
SuccessCareers

The college-to-office path is dead: CEO of the world’s biggest recruiter says Gen Z grads need to consider trade and hospitality jobs that don’t even require degrees

Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
Orianna Rosa Royle
By
Orianna Rosa Royle
Orianna Rosa Royle
Associate Editor, Success
Down Arrow Button Icon
January 6, 2026, 9:12 AM ET
Struggling Gen Z and millennial grads should consider turning their back on their degrees and retraining to become hospitality and trade workers, Randstad’s CEO warns.
Struggling Gen Z and millennial grads should consider turning their back on their degrees and retraining to become hospitality and trade workers, Randstad’s CEO warns. LaylaBird—Getty Images

Millions of Gen Zers are facing unemployment as entry-level office roles get absorbed by AI, and millennials are regretting taking out thousands in student loans for careers that now have significantly diminished prospects. Now, the CEO of the world’s biggest talent company, Randstad, has confirmed what many young grads are already fearing: The traditional college-to-office pipeline is dead.

Recommended Video

“People need to reflect on—taking a student loan, going to college and being trained or educated for a profession that is rapidly changing—whether that’s still the right path,” Sander van ’t Noordende, the global CEO of Randstad, told Fortune. 

“We all grew up, with our parents saying, ‘go do something in college or university and then do something in an office,’ that path that used to work for a long time is starting to break,” he added.

“You already see that with the graduates finding it harder to find a job. You see that in professions like marketing, communications, design… just look at how good AI already is at some of that.” 

Under his helm, the staffing company places around half a million workers in jobs every week—and he has bad news for those who have already forked out thousands for their degree in the hopes of nabbing a cushy office role: You may have more luck landing bartending, barista, or building jobs. 

The white-collar job market is frozen—now bartenders, baristas and builders are the future of work

Tech leaders have consistently warned that AI is already as good as entry-level workers and that it could halve white-collar jobs by 2030. In fact, a “first-of-its-kind” Stanford University study has warned that the new technology is already having “significant and disproportionate impact” on Gen Z. Bartenders and baristas are even seeing bigger pay raises than desk workers, right now.

“Jobs will change—and are changing—but also new jobs will emerge,” van ’t Noordende echoed. “There is a massive demand in skilled trades, mechanical engineers, machine operators, maintenance engineers, forklift drivers, truck drivers—you name it.”

With the white-collar job market seemingly frozen, van ’t Noordende said it’s no longer “good advice” to tell young people to follow their passions. 

“No, learn a craft or a trade or a skill or a profession, where you can make a good living and provide for you and your family, is much better advice than follow your passion.”

Further making his case: The U.K. government has just announced it’ll be splurging $965 million into apprenticeships to help place tens of thousands of unemployed young people into the jobs that they think are the future—and they’re all in hospitality, retail, and AI. 

But for those hell-bent on going to college, van ’t Noordende stressed that STEM subjects—which are studied in China at twice the rate of the U.S. and parts of Europe—will likely remain in demand.

And his advice to those who’ve already wasted time and money on a degree that’s dwindling in relevance? “Retrain. Learning new skills always good.”

“Look around you, and where you see the opportunities that match with your skills and your background and go there,” van ’t Noordende added. But he warned that at some point, you may just “have to bite the bullet and say, ‘Okay, this is not working.’” 

The CEO stressed that you’re not alone; many people are currently doing exactly that. And that ultimately, going from a desk job to becoming a plumber, teacher, or nurse, van ’t Noordende says, requires a mindset shift. It’s not a failure if you end up doing work outside your field of study—it’s just adjusting to what actually works. “You have to come off your chair and build skills,” he added.

At the Fortune Workplace Innovation Summit, Fortune 500 leaders will convene to explore the defining questions shaping the workforce of the future—delivering bold ideas, powerful connections, and actionable insights for building resilient organizations for the decade ahead. Join Fortune May 19–20 in Atlanta. Register now.
About the Author
Orianna Rosa Royle
By Orianna Rosa RoyleAssociate Editor, Success
Instagram iconLinkedIn iconTwitter icon

Orianna Rosa Royle is the Success associate editor at Fortune, overseeing careers, leadership, and company culture coverage. She was previously the senior reporter at Management Today, Britain's longest-running publication for CEOs. 

See full bioRight Arrow Button Icon

Latest in Success

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Success

Asian man talking on the phone with his laptop in his lap
SuccessWealth
Gen Z millionaires are rushing into crypto—and they blame the risky bet on FOMO, or fear of missing out
By Preston ForeApril 2, 2026
8 hours ago
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
SuccessProductivity
Major 4-day workweek study suggests that when we work 5 days we spend one doing basically nothing
By Orianna Rosa RoyleApril 2, 2026
9 hours ago
Ed Bastian
SuccessCareers
12 Fortune 500 CEOs worked for Pepsi. Delta’s Ed Bastian explains why it’s a leadership factory
By Preston ForeApril 2, 2026
11 hours ago
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
AsiaAustralia
Macquarie bets impact investing can fill an Asian financial access gap for the ‘missing middle’
By Nicholas GordonApril 1, 2026
1 day ago
Ayesha and Stephen Curry
C-Suitephilanthropy
Warren Buffett revives his legendary charity lunch auction—this time with Stephen Curry. His last one raised $19 million
By Jacqueline MunisApril 1, 2026
1 day ago
Nvidia CEO Jensen Huang
SuccessJobs
Nvidia CEO Jensen Huang’s advice to workers scared of AI: You’re just confusing your job with the tools you use to do it
By Emma BurleighApril 1, 2026
1 day ago

Most Popular

Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
Real Estate
Gen Z fled San Francisco for Texas and Florida. Now they’re turning ‘welcomer cities’ into the next big tech towns
By Fortune EditorsApril 2, 2026
17 hours ago
Current price of gold as of April 1, 2026
Personal Finance
Current price of gold as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
Success
Two-thirds of parents say their adult Gen Z kids still rely on them financially  for support—even though it's putting them under strain
By Fortune EditorsMarch 31, 2026
2 days ago
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
Real Estate
The tax escape map: Billionaires are bolting for Florida from the West Coast and taking billions in tax revenue with them
By Fortune EditorsApril 2, 2026
17 hours ago
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
Economy
Deutsche Bank asked AI if it’s true that AI will solve the economy’s inflation problems. The robots answered
By Fortune EditorsApril 1, 2026
1 day ago
Current price of oil as of April 1, 2026
Personal Finance
Current price of oil as of April 1, 2026
By Fortune EditorsApril 1, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.