• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
FinanceQuarterly Investment Guide

One smart money move: Start a donor advised fund for your charitable giving

By
Chris Taylor
Chris Taylor
Down Arrow Button Icon
By
Chris Taylor
Chris Taylor
Down Arrow Button Icon
January 27, 2020, 8:00 AM ET
Quarterly Investment Guide 2020-8green_article
Illustration by Jamie CullenIllustration by Jamie Cullen

This article is part of Fortune‘s quarterly investment guide for Q1 2020.

If you ever want to see what true love looks like, just ask financial planners about donor-advised funds.

They swoon like schoolchildren, and for good reason. Such funds are the hottest thing in philanthropy right now, making life much easier for givers and planners—as well as benefiting charities themselves.

“It makes it all really easy,” says Eileen Heisman, president and CEO of the National Philanthropic Trust. “You can be a grantmaker 24/7, and you never even have to write a check.”

Here’s how they work: You make a donation to a donor-advised fund, and get the immediate tax deduction. You can invest those funds for growth, just as you would in other vehicles like 401(k)s or IRAs. So if your $300 grant grows to $500, say, you now have $500 to dole out to worthy causes.

When you want to make that donation to a charity of your choice, the fund will handle that for you, presuming your desired recipient has official charitable status. An added bonus, if you are donating stock: You get the deduction for the full value, but you don’t have to pay capital gains on whatever increase you may have enjoyed.

A big part of the attraction is simple housekeeping: Rather than your charitable donations consisting of $20 here and $20 there, spread over a host of different organizations and never properly tracked, donor-advised funds reduce it all to a simple statement. That’s very helpful come April 15, and this accounts for the ardor of accountants and financial advisers.

Judging purely from the numbers, donor-advised funds are a hit. Total assets in the U.S. as of 2018 were $121.42 billion, according to a 2019 study of almost 1,000 plan sponsors from the National Philanthropic Trust. That’s up 10.5% from the year before.

Meanwhile, contributions for 2018 amounted to $37.1 billion, leading to a record $23.4 billion in grants for the year. The hottest subset: individual accounts. In fact such grants now add up to 12.7% of all individual giving in the country.

Think of it as your own private philanthropic venture, but without all the hassles of an actual foundation (like management and filing tax returns). It also features lower barriers to entry than private foundations: The minimum initial grant to set up a giving account with Fidelity Charitable, for instance, is $5,000. If your workplace offers such accounts, you don’t even have that hurdle.

Fidelity’s offering is the largest grantmaker in the country, giving more than $40 billion to 294,000 charities since its inception back in 1991. Other major players in the field include Schwab Charitable, the Silicon Valley Community Foundation, Vanguard Charitable, and the National Philanthropic Trust itself.

DAFs seem to have gotten extra momentum from recent tax reform, passed by the Trump administration at the end of 2017. Because you can group multiple years of giving in a single year, you can strategize to get over the raised level of standard deductions, and thus claim the full tax benefits of giving. 

They may not be right for everyone, though. Donations are irrevocable, for one thing. So even if the money is just sitting there in the account and hasn’t been doled out to any charity, you can never change your mind and withdraw it for yourself, even in cases of a personal financial crisis. “If you are ever going to need that money to live on, you shouldn’t do it,” says Heisman. Or if your giving tends to focus on people or causes that don’t have official charitable status, then this type of fund may not be an appropriate fit.

But otherwise, DAFs are an elegant solution for helping a world that very much needs a hand right now. Financial planners are employing them to cement and deepen relationships with clients—going beyond just talk of asset returns, into a more holistic view of what impact they want to have with their lives, something that can extend to future generations as well. 

“I love DAFs for so many reasons,” raves Brian Behl, a financial planner in Pewaukee, Wisc. “The ability to lump together multiple years of giving to itemize deductions, the ease of donating appreciated holdings, the relatively low costs compared to family foundations, easier administration and record-keeping—and the ability to leave a real family legacy.”

More from Fortune‘s investment guide:

—The health of the economy in nine charts
—Goldman Sachs Asset Management’s Sheila Patel on her 2020 outlook
—5 pressing questions to hone your investment strategy this quarter
—Investors are uneasy over the surge of near-junk corporate bonds
—Chasing returns: 12 lessons for real estate investors
—10 stocks that are poised for a stellar 2020

Subscribe to Fortune’s Bull Sheet newsletter for no-nonsense finance news and analysis daily.

About the Author
By Chris Taylor
See full bioRight Arrow Button Icon

Latest in Finance

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Fortune Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Fortune
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
14 hours ago
placeholder alt text
Commentary
Yes, you're getting a bigger tax refund. Your kids won't thank you for the $3 trillion it's adding to the deficit
By Daniel BunnJanuary 26, 2026
3 days ago
placeholder alt text
C-Suite
Fortune 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
21 hours ago
placeholder alt text
Real Estate
Ryan Serhant thinks the American Dream was just a 'slogan created by banks,' but it was really about FDR, the Great Depression, and an economic crisis
By Sydney Lake and Nick LichtenbergJanuary 26, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Tuesday, January 27, 2026
By Joseph HostetlerJanuary 27, 2026
2 days ago
placeholder alt text
Success
As AI wipes out desk jobs, Citigroup CEO Jane Fraser says the company is training 175,000 employees to ‘reinvent themselves’ before their roles change forever
By Emma BurleighJanuary 27, 2026
2 days ago

Latest in Finance

Big TechTesla
Tesla reveals $2 billion investment in Elon Musk’s xAI and officially kills the Model S and Model X
By Jessica MathewsJanuary 28, 2026
3 hours ago
Bald man with glasses and black shirt.
Big TechFortune 500
Microsoft demand backlog doubles to $625 billion thanks to OpenAI, but hefty spending and slower revenue growth spook investors
By Amanda GerutJanuary 28, 2026
4 hours ago
BankingDonald Trump
JPMorgan, BofA will match the $1,000 ‘Trump Accounts’ for employees’ children. Here’s how to open an account
By Sydney LakeJanuary 28, 2026
6 hours ago
Mark Zuckerberg, chief executive officer of Meta Platforms Inc
AIMeta
Meta beats on Q4 revenue as Mark Zuckerberg predicts a ‘major AI acceleration’ in 2026—with up to $135 billion in capex spending to match
By Sharon GoldmanJanuary 28, 2026
7 hours ago
The company logo is displayed on a building in the Archer Daniels Midland (ADM) complex in Decatur, Illinois.
LawFinance
More than 30 years after fraud at Archer Daniels Midland inspired a Matt Damon film, the company was hit with a $40M fine in a price-fixing probe
By Sheryl EstradaJanuary 28, 2026
7 hours ago
Lebron James holds the U.S. flag and waves on a boat.
SuccessOlympics
Every U.S. Olympian is going home with $200,000, whether they medal or not, thanks to a billionaire’s $100 million gift
By Jacqueline MunisJanuary 28, 2026
8 hours ago