• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer

1

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back

2

When SpaceX starts trading, some 'shareholders' will discover they own nothing at all

3

Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
RetailPatron

Patrón’s Latest Release Is Its Oldest Tequila Ever—and You Can Probably Afford It

By
Emily Price
Emily Price
Down Arrow Button Icon
By
Emily Price
Emily Price
Down Arrow Button Icon
September 17, 2019, 8:00 AM ET
Patrón Extra Añejo 10 Años
Patrón Extra Añejo 10 AñosAlex Pucher

When it comes to aged tequila, it’s rare to find a very old one.

Blanco tequila, the clear liquid many of us think of first when we picture the spirit, isn’t aged at all. The next oldest tequila, reposado, is aged in oak barrels just two to 12 months. And añejo tequila, one of the oldest tequilas you’ll find, only has to be aged one year to earn the title.

Aged tequilas were once so rare that an “extra añejo” classification—the oldest classification available for the spirit—was only introduced in 2006. To earn the designation, a tequila has to be aged just three years and a day.

When it comes to aging tequila there’s one important rule: “You need to have a little patience,” says Antonio Rodriguez, Patrón’s director of production. 

Today Patrón, which was purchased by rum giant Bacardi last year, is unveiling the result of its own patience: a limited-edition, 10-year-old extra añejo tequila called Patrón Extra Añejo 10 Años. It represents the brand’s oldest release yet—and it wasn’t easy to create.

Most people don’t realize that some tequila should be consumed like whisky.
Alex Pucher

Mexico tends to have dry air and hot temperatures, a lot different from the cooler climates in places like Scotland where consumers are accustomed to purchasing aged spirits.

“Ten years here is like three, four, five times more than in a cooler region,” Rodriguez says. That means that while that tequila might be only 10 years old, it has a flavor profile similar to a much older whisky.

“It’s really rare to achieve an aged tequila that can age this long, [but] you can also taste the agave,” Rodriguez says.

He says that the bottle has been in the works for almost 20 years if you take into account the growth time of the agave, which can take upwards of seven years.

For Patrón Extra Añejo 10 Años, the brand aged the spirit in oak barrels for a decade, checking on it every six months to see how its aging had progressed.

“When we tasted it close to the 10-year aging of this batch, we were really happy with the tasting profile,” Rodriguez says. “[That is] really, really long for a tequila and really, really long considering the weather that we have in Mexico.”

For some perspective, most of the extra añejo tequilas on the market are aged for just the minimum three years and a day, in part because of how aggressive the wood from the barrel can be on the flavor of the spirit. 

“If you simply age tequila in a barrel for 10 years, the highest possibility is that you’re going to end up with a liquid that you will not recall as a tequila. It will be overwhelmed by the wood,” he says. To combat that, Patrón monitored the aging process very closely. 

High-end tequila in general is seeing a bit of a boom.
Patron

Thanks to Mexico’s weather, Patrón lost over 60% of the initial volume of the spirit as part of the “angel share,” the amount of liquid that evaporates during the aging process or is absorbed by the barrel. Periodically Patrón also drained the barrels in which it was aging the liquid, merging several slightly emptied barrels into full ones.

The finished liquid also spent some time in French oak barrels, an unusual move for Patrón, but one that helped create a balanced flavor in the finished product. The tequila has hints of vanilla and caramel from all that time it spent in the barrel, but the agave flavor is still there, along with a trace of dry fruit and citrus.

And it’s coming at the right time.

Since 2002, tequila sales have grown 158%, according to the Distilled Spirits Council. One of the biggest drivers of that growth is higher-end and “super-premium” brands, which have seen an increase of 430% and 893% in volume respectively in the past 17 years.

Along with that growth, consumers have started to take an interest in aged tequilas specifically.

“The growth of tequila is moving to the aged side,” Rodriguez says, making this the perfect time to bring the aged expression to the market. Consumers have started to drink aged tequilas similar to how they might enjoy a nice whisky: neat or on the rocks and savored, which is exactly how Patrón Extra Añejo 10 Años is meant to be consumed. 

And Patrón has set itself up to unveil even more aged tequilas in the future, although not the immediate one. While Rodriguez says we’re probably a decade away from seeing another 10-year-old tequila from the brand, it’s opening a new barrel room, a warehouse coupled with a cavern, where it will age liquid in the future. While not the first underground tequila aging room, it will be one of a few.

Patrón’s new tasting room.
Patrón

“We’ll be aging tequila in an environment that has much more stability than the surface and is close to 10 degrees cooler than the other temperatures [at which] we age our tequila,” Rodriguez says. The space doubles Patrón’s capacity for aging, which means it also doubles the amount of aged tequila it will have in future.

For now, the amount of that 10-year-old extra añejo is exceptionally limited. It’s available this month exclusively in the U.S. for $349 for a 750-milliliter bottle.

More must-read stories from Fortune:

—Red blends are more popular than ever in the U.S.
—What exactly is a super-premium spirit anyway?
—Your next Spotify playlist might be curated with wine pairings in mind
—Some of California’s most famous wines came from a science experiment
—How the $3.6 billion cognac industry is trying to outrun climate change

Follow Fortune on Flipboard to stay up-to-date on the latest news and analysis.

About the Author
By Emily Price
See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

Warehouse workers with robot
SuccessJobs
Walmart has a message for its 2.1 million workers: AI is going to improve your job, not take it: ‘Technology will power our future’
By Emma BurleighJune 12, 2026
3 hours ago
Agility Robotics Chief Executive Peggy Johnson speaks on stage at Brainstorm Tech 2026 in Aspen, Colorado.
AIBrainstorm Tech
Tech leaders argue AI’s real future Is task augmentation, not mass layoffs
By Sebastian HerreraJune 11, 2026
1 day ago
visa
AIVisa
Visa thinks it’s a great idea for AI agents to shop and pay for things without human approval
By Barbara Ortutay, Ken Sweet and The Associated PressJune 11, 2026
1 day ago
South Korea fines Coupang record $409 million for data breach
AsiaCoupang
South Korea fines Coupang record $409 million for data breach
By Jaehyun Eom, Shinhye Kang and BloombergJune 11, 2026
1 day ago
Honda recalls nearly 900,000 cars thanks to rear suspension problems
RetailHonda
Honda recalls nearly 900,000 cars thanks to rear suspension problems
By The Associated PressJune 10, 2026
2 days ago
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
C-Suitecreator economy
Jamie Laing thinks tomorrow’s Fortune 500 will be built by creators. He might be right 
By Sam BirchallJune 10, 2026
2 days ago

Most Popular

Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
Environment
Corporate America has been draining the world's water. Matt Damon's new campaign calls on Gap, Starbucks, and Amazon to help give it back
By Catherina GioinoJune 9, 2026
3 days ago
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
Investing
When SpaceX starts trading, some 'shareholders' will discover they own nothing at all
By Jim EdwardsJune 12, 2026
8 hours ago
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
Energy
Analysts expected oil to surge above $200 but China has quietly kept prices half of that—and can’t for much longer
By Sasha RogelbergJune 10, 2026
2 days ago
Current price of oil as of June 11, 2026
Personal Finance
Current price of oil as of June 11, 2026
By Joseph HostetlerJune 11, 2026
1 day ago
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
Success
American taxpayers have spent $33 billion on sports stadiums. They got fewer seats—and higher prices
By Catherina GioinoJune 11, 2026
24 hours ago
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
Success
Meet the SpaceX employees who are set to become multimillionaires thanks to its IPO: from execs to even welders
By Preston ForeJune 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.